The Twins

Beckley Online | Elevation Sports Mark Hitchcock’s family has always been involved in extreme sports. From the time his four sons were old enough to walk, they have been active in skiing, skateboarding, and just about every sport one could associate with the word ‘extreme’. Over the years, Hitchcock and sons racked up quite a bit of knowledge about the products and accessories associated with these activities, so when Jimmy Holt, owner of Extreme Sports, decided to relinquish his post, Hitchcock jumped on the chance to continue to provide Beckley with a quality retail outlet for extreme sports gear. “I don’t know if I have a management style… my concept has always been to be fair, honest, and reasonable priced,” said Hitchcock on how his business practices have helped lead Elevation to an ever-increasing level of success. In the three and a half years since opening, Elevation Sports has expanded the original inventory of Extreme Sports to include more apparel, kayaks, and RC equipment. Skateboards on the upper level.

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