Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. What can you do to ensure your strategy is well-defined and strategically aligned to deliver on your lead generation goals? YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process. TOO MANY WALLS: Marketing is tossing ‘qualified’ leads over the wall to Sales. TOO MUCH CONTENT: Is there such a thing?
5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. 2. 3. 4. 5.
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals. Plan with your team. Finally, take your time and unwind. Please follow and like us:
Top reasons for hosting events in Singapore We are known for many identities, of which, “Food Paradise” is commonly heard of. Being known as a tiny island on the map, Singapore has certainly built a name for herself over the last few decades. Apart from being a country that is known for food, Singapore is also recognized for being one of the top choices as events destination. World-Class Facilities With spacious convention halls such as Suntec City and The Marina Bay Sands, it is no surprise to hear international events and business conventions being held locally. Strong Social-Cultural Impact As the influence of western culture is vast and pervasive, it is no surprise to see Singaporeans enjoying social and lifestyle events such as beer and food festival. Ease in Mixing Business with Pleasure Besides being voted as one of the top 10 business hubs, businessmen do feel exoticism with a familiar comfort. Having hosted many events the past few years, Singapore has definitely built a reliable reputation as a country.
Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage. Companies like Treebox Solutions and V-Key are well on their way to addressing emergent needs in the fast-growing mobile security sector.
Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. In recent developments, Britain-based business intelligence firm B2B International has expanded its reach in the Lion City. For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients. 1. Economic uncertainties entail the need to become more conservative in terms of spending. 2.
Get Quality B2B Appointments with Effective Marketing Software B2B appointment setting is perhaps one of many challenges facing the modern marketer. But it is still a very crucial component that makes business growth possible. It is thus a logical step to take to improve one’s marketing endeavors. But how exactly can one do that? Well, experienced marketers will tell you that it takes a lot of practice and patience in order to generate quality B2B appointments. But this is just generic stuff. That marketing automation is the norm in modern business should not come off as surprising. “But how about quality?” Here’s the thing: companies that lack an automated lead management database will indeed have a bad time setting up appointments with high-level prospects. Easier list building. Direct lead nurturing. Multi-channel capabilities. Simplified pipeline. We do not end there.
8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Develop a professional greeting. Don’t just say hello and jump into your telephone presentation without taking a breath or allowing the other party to participate. Increasing your sales is just a conversation away. Please follow and like us: Why an Event Telemarketing Campaign Will Work For Your Business By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. “ I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged. So I clicked on the message and read through the content of the invitation. “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Service or product launch. Others are: Trade ShowsConferencesBreakfast meetings & business luncheonWebinarsSeminars Question: Answer: Author Bio #Event telemaketing#telemarketing
Make your Business Grow through Effective Corporate Events There has been a lot of talk recently about the continuing emergence of marketing automation systems, with B2B companies investing in lead management and market research tools. This is also true with businesses that want to upgrade their appointment setting infrastructure to increase their sales conversions. But even with such developments, businesses still see great potential in corporate events. Direct marketing and selling are still best implemented through real-time activities such as exhibitions, trade shows, corporate meetings and product launchings. Considering that many B2B buyers prefer direct in-person engagement over emails and inbound calling, it wouldn’t hurt at all to ride this persisting trend. Success in planning and implementing such activities is altogether a different story. Put benefits in mind. Plan the venue and context. Attract the right people. Follow up on newfound partners. Taking all these into account, you might be facing a very difficult task ahead.
The Anatomy Of Viral Content For Appointment Setting We all want our content to go viral. Just think of the various marketing possibilities for your appointment setting team once your audience gets exposed to your viral content. When your content goes viral, more people will talk about your product, the more it is talked about, the more prominent your offer is in the audience’s mind, and the more prominent your product is, the less you have to spend on your sales leads generating efforts. But what consists of a viral content? What are the essentials in creating a viral marketing campaign? To understand the concept of viral, we need to first understand the two elements that define it: the content should be worthy of spreading, and it should also have benefits in spreading it. Viral content spreads naturally.
What’s in an Effective B2B Appointment Setting Script In B2B marketing, it is important to have something to guide you through. In lead generation, you use marketing metrics in order to determine the most effective social channels. Moreover, you will need to observe certain trends in your industry to come up with better strategies and achieve increased revenue generation in the long run. But different approaches are needed in B2B appointment setting. However, many marketers and salespeople have become skeptical in the effectiveness of call scripts in terms of better conversion rates. So, now call scripts are demonized because they lack the intimacy required for fostering human relationships. In many cases, you may want to use call scripts for your B2B appointment setting. Know how to go around objections. Don’t ask for the appointment. Finally, add a sense of credibility. Please follow and like us: