7 A/B Testing Resources for Startups and Solo Developers This post originally appeared on Dyn.com, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more. Follow @DynInc on Twitter. If you need a simple, inexpensive way to figure out what's going to make your website's users click on that big, red button, you've come to the right place. A/B testing is one of the easiest ways to figure out whether one specific variable of your website is working. It could be a button color, a bit of web copy, an image — something extremely finite that may (or may not) have a measurable impact on desired actions, be they conversions or a simple click-through. In an A/B test, the variable changes as users visit the page; user actions are recorded and analyzed; and the developer (or startup) is able to take action based on the results.
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Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers Boston-based Localytics is fleshing out its mobile app analytics and marketing platform in a major way today with a variety of new features to help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app. The three big new areas Localytics now addresses with its platform are Lifetime Value Tracking, Customer Acquisition Management and Real-Time Funnel Management, all of which serve to help determine long-term engagement value. Localytics is introducing these new features based on the theory that most marketers spend all their time and money on the front end of the sales cycle, getting people to download the app, and then aren’t really concerned about whether that person will become a quality user over the long term. This isn’t just good for companies, Localytics argues, but ultimately benefits the consumer, too, since it enables developers to create a better app experience that’s more likely to meet a user’s needs.
Who is AD60? Our Company company AD:60 is a close-knit team of advertising, media and interactive experts based in New York with 10 years of award-winning experience. Formed out of a shared desire to create products worth believing in, we value collaborative, meaningful working partnerships that result in quantitative success that can be integrated across projects. Launched in 2009, we specialize in web product development to help companies get their digital projects off the ground quickly. We are a relatively young company for a reason - we have a lot of experience working in the industries we serve.
Verivo Software: The Enterprise Mobility Company App Infrastructure Startup Buddy.com Gets Into The Analytics Business Buddy.com today announced a mobile analytics service that’s supposed to give publishers and brands a better sense of who’s actually using their apps and how they’re using them. There’s plenty of competition on this front — Andreessen Horowitz-backed Mixpanel, for example, has increasingly become a mobile analytics company, and it makes a big deal out of not focusing on “bullshit metrics” like downloads. Buddy CEO and co-founder David McLauchlan was similarly dismissive of using downloads as a meaningful way to measure app engagement. “That’s analogous to figuring out TV ratings by looking at how many TVs they sell in Best Buy,” he said. McLauchlan argued that Buddy is in a unique position because it sits in the intersection between companies that offer backend tools for building apps and those that offer mobile analytics.
Fathom Mobile Command Center Set alert thresholds for proactive notifications Integrated and comprehensive app performance alerting Why it matters: Be proactively identified about issues. Identify issues before they affect end-user experience. Set alerts based on any metric—latencies, errors, crashes, exceptions, data bandwidth used to correlate issues
Features : Reinvigorate We’ve cut the clutter you find in other analytics applications and packed Reinvigorate with the features you need to gain the advantage in today’s real-time web. +Real-time, Active TrackingSee site activity as it happens on your live auto-updating dashboard. Gone are the days of waiting hours or even days for your stats! +The Hottest HeatmapsNot getting the clicks you want? Evaluate your interfaces with the ‘hottest’ heatmaps in the business and say goodbye to dead spots for good. +Desktop Delivery with SnoopAre you a stats freak? errbit.github.io/errbit/ The open source, self-hosted error catcher Errbit is a tool for collecting and managing errors from other applications. It is Airbrake (formerly known as Hoptoad) API compliant, so if you are already using Airbrake, you can just point the airbrake gem to your Errbit server. Errbit may be a good fit for you if: