background preloader

How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements : Social Media Examiner

How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements : Social Media Examiner
Are you involved with influencer marketing campaigns? Do you know how to meet disclosure and compliance requirements? By following a few simple guidelines, you can maintain transparency while producing brand-sponsored content that engages consumers. In this article you’ll discover how to make sure your content meets Federal Trade Commission (FTC), Food and Drug Administration (FDA) and Google requirements. What Compliance Means for You In September 2014 the FTC sent warning letters to more than 60 companies as part of what it called Operation Full Disclosure. Discover how to ensure your social media content meets FTC, FDA and Google requirements. Listen to this article: Listen now: Play in new window | Download Take note of this positioning, especially when it comes to your digital advertising on social channels. Compliance, however, is not as difficult as it might seem. #1: FTC: Disclose Clearly and Conspicuously Include your disclosures in an easy-to-find place. Conclusion What do you think?

Related:  improvementresourcesrescources3

8 Actionable Ways to Get Your Startup’s First 100 Customers No matter how great your startup idea is, if you don’t have customers you don’t have a sustainable business. We understand that the ability to come up with a great new product doesn’t automatically mean you have the innate ability to successfully sell it to customers. Even if you’re not a natural salesperson, these 8 techniques for getting your first 100 customers are feasible and realistic for any startup. Best of all, we’re giving you actual action steps that you can get started on today.

How to Target Your Facebook Ads to Business Locations : Social Media Examiner Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where they work? Using workplace targeting makes it easy to get your content in front of the right people at the right company. In this article, you’ll discover how to use workplace targeting to serve Facebook ads to people who work at specific companies. Discover how to target business locations with your Facebook Ads.

How to Cite Sources & Not Steal People's Content on the Internet The best content marketers aren't afraid to share. Share content. Share links. Facebook Gives Advertisers 3 New Powerful Tools Select Google AdWords advertisers are able to see which ad campaigns drive people to physical locations, such as retail stores, restaurants, and hotels. At the recent Google Performance Summit a few weeks ago, Google revealed they had measured more than a billion store visits since store visit conversions were introduced. The importance of bridging the digital and physical worlds makes this is an extremely important metric for marketers, especially considering that 90 percent of sales still happen in physical stores. Facebook Store Visit Conversions

6 Simple Tricks To Make More Money From Your Blog Are you getting traffic to your blog, but still struggling to make a good income? Blogging is a great career option but only if you do it the right way. Of course, everything starts with providing great content to your readers and steadily growing your traffic. An Entrepreneur's Guide to Compliance Understanding your role in compliance and staying ahead of federal regulations is challenging, but it’s infinitely preferable to the fines and other costs associated with non-compliance. Creating a culture of compliance in your organization, even if it’s just you, isn’t something that you can deal with in the future, or assume is the domain of only larger organizations. In the current business climate, every organization, regardless of size, is held accountable for compliance, and regulators are examining compliance plans and policies more closely than ever. As an entrepreneur, what does compliance mean to you? There are a few things that you need to be cognizant of, and if a plan to ensure compliance is not already in place, creating one should be one of your first priorities.

The Tools Early-Stage Startups Actually Need to Understand Their Customers After 18 months of struggling to get traction with two product ideas, Segment started its turnaround. What followed was a two-year stretch of growth from four to 60 people, thousands of new customers and $44 million over several rounds of financing. What was the trigger for such a significant inflection point? In the lead up to the sea change, Co-founder and CEO Peter Reinhardt and the team at Segment started to heavily lean into qualitative feedback tools like live chat widget Olark. MFBM University - Stratégies Marketing Université assurée par Franck Rocca Stratégiste Facebook Marketing depuis 2009 J'ai décidé de créer l'université pour vous permettre d'avoir un retour sur investissement rapide.

How to Perfectly Place Your Furniture in Small Spaces ~ Currently, Kelsie While I'm out on blogging "maternity leave", today's post is from Ash. He gives some great tips on how to make the most of your small spaces. Check it out! Renting or buying a place may not be for everyone, and it is not always easy to get a place with a large space.