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How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements : Social Media Examiner

How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements : Social Media Examiner
Are you involved with influencer marketing campaigns? Do you know how to meet disclosure and compliance requirements? By following a few simple guidelines, you can maintain transparency while producing brand-sponsored content that engages consumers. In this article you’ll discover how to make sure your content meets Federal Trade Commission (FTC), Food and Drug Administration (FDA) and Google requirements. What Compliance Means for You In September 2014 the FTC sent warning letters to more than 60 companies as part of what it called Operation Full Disclosure. Discover how to ensure your social media content meets FTC, FDA and Google requirements. Listen to this article: Listen now: Play in new window | Download Take note of this positioning, especially when it comes to your digital advertising on social channels. Compliance, however, is not as difficult as it might seem. #1: FTC: Disclose Clearly and Conspicuously Include your disclosures in an easy-to-find place. Conclusion What do you think?

Don't Launch a WordPress Site Before You Go Through This Checklist Raise your hand if you work on your WordPress website every day. Keep it raised if you have an embarrassingly large amount of plugins, unpublished blog content from early 2015, too many broken links to count, spam-filled comments, and multiple ugly URLs. Don’t worry; I’m guilty, too. Between my work hustle and 9-to-5 gig, ignoring my WordPress site somehow became the norm. But it doesn’t have to be. Like doing taxes or crafting the perfect business plan, there are some things every small business owner should know how to do. You don’t need to stress, though — I have you covered. From choosing an SEO friendly theme that’ll juice up multiple devices to a one-and-done plugins, this checklist will have you upgrading your underperforming website for a sleek ROI-boosting website in no time. SEJ SUMMIT. Before You Launch WordPress To put it simply, I find maintaining my WordPress intimidating. But getting into the SEO groove and seeing ROI doesn’t just happen overnight. 1.Web Hosting Sound cool?

8 Actionable Ways to Get Your Startup’s First 100 Customers No matter how great your startup idea is, if you don’t have customers you don’t have a sustainable business. We understand that the ability to come up with a great new product doesn’t automatically mean you have the innate ability to successfully sell it to customers. Even if you’re not a natural salesperson, these 8 techniques for getting your first 100 customers are feasible and realistic for any startup. Best of all, we’re giving you actual action steps that you can get started on today. There are two different aspects to getting your first customers: just getting those initial customers and then determining if your product/market fit is what you expected. Our focus is on realistic and feasible action steps for acquiring your initial customers. Utilizing your existing networkStart bloggingCold calling/emailingGiving your product for free at beta stageOffering a free trial or freemiumAdvertisingOnline communities/forumsSocial proof Start with your existing network Start a blog

Pricing Plans | Call Loop What is the 30 Day Money Back Guarantee? Our goal is to be as transparent as possible about the scope of our service and the capability of our staff. You're backed by our 100% 30-day Money Back Guarantee. How does the 14-day trial work? After you create an account, you get instant access to all Call Loop features for 14 days (if you would like to upgrade or downgrade your plan, just contact us). I will use this a few times throughout the year, what plan is best for me? The "pay as you go" plan will allow you to simply add messages and purchase keywords when you need them. How are messages calculated? 1 message is good for 1 SMS text or 1 60-second voice broadcast. Is there a minimum commitment or contract? No. What happens if I go over the threshold on my plan? On each plan we setup auto-recharge on your account to automatically replenish your messages for you. What plan should I choose? How do I upgrade my account during the trial? Can I purchase extra keywords?

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich | Marketing Insider Group Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. Enter content curation. Benefits of Content Curation You have a business. Curating content will ease your pain significantly. Making Curation Easy Certainly, you can do a Google keyword search to find content on topics that relate to your niche or the niche of a client for whom you are writing. Here are 15 of the best curation tools for you to use. Feedly A sophisticated blog and RSS feed reader, Feedly will pull content from all over and place it in a nice neat file for you, based on your keywords. If you are really busy, this is the tool for you. There are obviously too many tools for you to use them all. Featured photo:

How to Target Your Facebook Ads to Business Locations : Social Media Examiner Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where they work? Using workplace targeting makes it easy to get your content in front of the right people at the right company. In this article, you’ll discover how to use workplace targeting to serve Facebook ads to people who work at specific companies. Discover how to target business locations with your Facebook Ads. Why Use Workplace Targeting? Simply put, it works. There are other uses, too: If you own or manage a restaurant, publish posts about your daily specials and promote your posts to people who work at the businesses within walking distance. If you’re promoting an article about the top events in your town, you could target people who work at the local university and other companies to help spread the word. Target people who work at local companies to promote an article about events in your area. #1: Create Your Targeted Campaign Conclusion

eSeller - Learn about selling in the digital age 9 Things To Do Before Creating Your First Or Next Online Course Are you thinking about creating an online course? Curious as to how the whole process looks like? It is possible that you ARE interested but also overwhelmed, confused, scared by technology and a tad scared. You are not sure if you have the time, or the money to actually do this. Here’s another scenario for you. Tell me if this sounds familiar: You spent months creating this fantastic online program. You think people will be signing up in droves. Or maybe none of that has happened to you but you have heard similar stories from a number of new entrepreneurs and frankly it scares you. Don’t fret. 1. This is how most people start: They make a list of topics they are expert on and pick one that they are most interested in right now as the topic for their course. There is one thing majorly wrong with this scenario – they don’t know if people are actually interested in course like that and would they buy it. That’s right. Talk to at least 5 people, one on one. 2. 3. This is hardly true. 4. 5.

How to Cite Sources & Not Steal People's Content on the Internet The best content marketers aren't afraid to share. Share content. Share links. The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. But sometimes it isn't a matter of people being jerks -- they might just not know how the internet "works." Bonus: Download our collection of royalty-free stock photos here -- no attribution required. So to clear up any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette, this post will outline how to cite internet sources. How to Cite Sources in Blog Posts & Long-Form Content Assets Blogs are hotbeds of source attribution issues, probably just due to the sheer volume of content the format offers. Citation Scenario #1: Let's say you're quoting another blogger in your post -- hey, sometimes you literally couldn't have said it better yourself. Citation Scenario #2:

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