How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements : Social Media Examiner
Are you involved with influencer marketing campaigns? Do you know how to meet disclosure and compliance requirements? By following a few simple guidelines, you can maintain transparency while producing brand-sponsored content that engages consumers. In this article you’ll discover how to make sure your content meets Federal Trade Commission (FTC), Food and Drug Administration (FDA) and Google requirements. What Compliance Means for You In September 2014 the FTC sent warning letters to more than 60 companies as part of what it called Operation Full Disclosure. Discover how to ensure your social media content meets FTC, FDA and Google requirements. Listen to this article: Listen now: Play in new window | Download Take note of this positioning, especially when it comes to your digital advertising on social channels. Compliance, however, is not as difficult as it might seem. #1: FTC: Disclose Clearly and Conspicuously Include your disclosures in an easy-to-find place. Conclusion What do you think?