Discovering New Demand Generation Opportunities Using Four Simple Ways
For this post, we are featuring the four essential steps to effective demand generation. ALEA Group CEO Louis Foong mentions the Blue Ocean Strategy, a method mirroring the expeditions of the great explorers of old. To get to the gist of it, the approach encourages marketers to be more adventurous in terms of discovering new areas of opportunity and establishing a firm foothold in their respective markets. For Foong, “In the demand generation landscape, I think it is time to embark on a new expedition. We need a strong and focused infusion of the ‘Lewis and Clark’ spirit of discovery.” Here are the four points for achieving just that: Using the right tools and frameworks to empower your lead generation campaigns: By this I don’t mean automation. Read Foong’s full article on Business2Community.com.
Related: Lead Generation v2.0
• Lead Generation
• LEAD GENERATION