B2B Prospecting at its Best: How to Find the Best Leads for your Pipeline An efficient lead generation campaign is essential in every B2B endeavor. An increase in sales conversions and revenue are goals you commonly see in campaign plans. And in order to get the intended results, there is a need to draft plans that could produce a good deal of qualified B2B leads. But generating a contact list of potential customers is only secondary. Now, many marketers are right to equate poor lead generation with poor prospecting. Related Post: Understanding the Basic Pillars of Proper B2B Lead Prospecting Determine your demographics. Market research is imperative and beneficial. Increase brand awareness. Demand generation is still a crucial part in every marketer’s plan for increased conversion rates. Engage contacts directly. Teleprospecting is much more than just calling somebody and ask him or her about specific problems. Consider direct mailing. Another important strategy for effective B2B prospecting is to send out tailor-fitted emails for your intended audience.
The Singaporean Experience: How to Generate Leads for Less It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. Its hospitable climate and strong levels of government support has enabled it to maintain business vibrancy. With business opportunities experiencing a steady growth, B2B solutions providers should see this as a chance to expand their current client base and grow their revenue. Often, however, business leaders need to understand the importance of keeping acquisition costs low without affecting lead quality. While an enhanced lead management system can provide the needed cost-efficiency, other strategies can be implemented without any added value. Here are some of them: Make your PPC campaign standout While it figures as a headache-inducing bane among marketers, Google Adwords is still a highly advantageous tool.
One Great Tip To Improve The Quality Of Your Lead Generation Campaigns Great creativity is often demanded from your marketing people. They help your company by coming up with the most engaging marketing campaigns for your Singapore lead generation, without which you wouldn’t be able to get any qualified sales leads. Creating effective lead generation campaigns is not the only task of your marketing team. They also develop telemarketing scripts to help your b2b telemarketers get to the decision makers, which in turn assures you of consistent, qualified appointment setting campaigns. To make sure your marketing people are always motivated to give their all, here’s a simple tip that will be of great help: Allow them to goof off every once in a while. Consistently staring at the computer screen and trying to squeeze out every creative juice they have is extremely counterproductive. Allowing your marketing people to shift their attention onto something else helps their minds relax, which means they will be more open to new ideas once they start thinking again.
Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers If businesses can learn three important things about B2B lead generation, they should come from popular science fiction films. Every movie within the genre often features an army hell-bent on taking over the world. In GI Joe, we have the Cobra organization. In Captain America, we have Hydra. Yet neither of these are as ambitious as the Imperial Stormtrooper Corps in the first Star Wars trilogy. Forget about a planet, these guys are all about keeping an entire galaxy in line. Underneath the white armor and beyond the intimidating name though lies sheer incompetence. In the same manner, some businesses often struggle with inefficient lead generation processes that function like stormtroopers. But since lead management is akin to organizing a galactic empire, managers should always think about how best to prospect for leads, improve their marketing campaigns and prevent their businesses from failing like the Death Star. Stay current and competent with technology. Know the terrain.
How to Foster Commitments that can Improve Appointment Setting Every B2B partnership entails long-lasting implications. From lead generation to appointment setting, each component that fosters such bonds promise a steady stream of consumer demands as well as revenue. The last thing a company wants in this respect is a weak relationship. Parting from high profile B2B leads at the earliest phases of direct engagement is heartbreaking as much as it is devastating to one’s image among potential prospects. Without nurturing your prospects, you will obviously fall far from achieving conversion goals. Other than that, it strikes a very hard and demoralizing blow right in the heart of your lead generation campaign. Thus, B2B marketers should exert extra effort in building adamant relationships with their B2B leads. Here are ways that telemarketing teams could apply to achieve better customer rapport. Aim for better appointments, not conversions. Improve the leadership skills of your appointment setters. People outside the B2B world find telemarketing easy.
3 Sales Tips to Get your Reps Reach for the Numbers QuotaFactory recently published an article about the best ways to improve the performance of sales reps, which is something many B2B companies currently underscore. Applying the proper sales techniques determines the success not only of individual callers, but the whole company as well. And we’re sure that these techniques can provide a good starting point for the two parties to reach those numbers before the year ends. Tip #1: Plan and Share a Vision with your Sales Reps. This may be one of the single most motivating factors for sales reps, especially those new to the field. If people can envision themselves as successful, and have a written plan to do so, then likelihood of success is heightened greatly. Tip #2: Your Sales Meetings are not Effective. How many times have you sat in a weekly or daily meeting droning over the same action items over and over? Rather than just going over the same KPIs, quotas and announcements, use your meetings as time to train.
What are the Benefits of Telemarketing? It has been established that telemarketing is one of the most effective tools in marketing. Telemarketing is the process of advertising and selling a product or a service over the telephone. What makes it mainly effective is that the sales person can communicate directly to the targeted customers and consumers hence creating a solid foundation for an effective relationship with customers and consumers. So what are the amazing benefits of telemarketing? Instant Sales The chief and important reason why telemarketing is effective because it yields immediate results. The sales person can create a sale during a call. Builds a Strong Customer Relationship Telemarketing is done through direct communication, between two participants. Immediate Interest Everyone is a customer and based on observation, sales calls are rarely ignored. Round the Clock Support Customers absolutely love a service that is available 24/7.
Callbox Singapore |Research & Consulting Leads Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial 65 6248.5023 to speak with a Callbox Marketing Consultant. You can also email us or set a phone appointment – just fill in the short form below and click Schedule Callback (we promise it’s short, 2 minutes, tops) and we’ll call you.
B2B Telemarketing Goals to Garner Trumping all other channels, telemarketing is the most reliable. B2B marketers can hardly generate revenue or keep the company afloat without initiating a cold calling campaign as B2B lead generation telemarketing professes urgency that all other channels seem to lack. In the outset, however, not all telemarketing campaigns prosper. We can think of several factors, one being the absence of an automated system that manages contact information in the most efficient ways. But marketers should also understand that goal-setting also plays a part in the success or failure of a B2B lead generation and appointment setting program. Creating goals is needed in order to develop an efficient telemarketing system that delivers sales ready leads. Stuck in planning limbo? Quality leads. ROI. Quality CRM. Conversions. Reaching these goals is another story though. #b2b telemarketing#Telemarketing Tips
Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist The Client Industry: Marketing Consulting Location: Singapore Headquarters: Malaysia Campaign Type Event Marketing Campaign Target Criteria Location: Singapore & Malaysia Industries: All industry types and sizes Decision Makers: IT Managers / IT Admin / Helpdesk Managers / Infrastructure Managers Summary The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. As the Client’s reputation grew in 2007, more industry giants like Bosch, Castrol, DiGi and Disney Channel entrusted them to handle major events which brought them more acclaim in the region. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. The Solution The Client planned out a trade event for a giant IT firm. The process was easy as counting 1-2-3:
Up your IT Event Attendances through Effective Profiling Chances are you already know the importance of holding an event for promoting an IT product or service, or simply to supply the IT and tech market with new knowledge. Not only does it give your brand a reputational boost, but it also increases the volume of high quality leads you can contact and convert into sales ready leads. What you may not know at present is that finding the right people to invite can be highly daunting. In this sense, effective event marketing has to have a profiling system that not only works but also works well. Its importance goes without question. * Creation of better messages – Profiling is all about knowing certain trends presently existing in the market. * High-opportunity engagements – Once you understand the needs of your audience, you are able to tweak your event marketing strategies for optimum performance. * Establishing contacts – With a profiling system in place, you are able to establish networks even after the event has ended.
Callbox Revs Up Tax Consulting Firm’s Sales Efforts The Client The Client is an independent property tax consulting firm specializing exclusively in providing taxpayers of commercial, industrial, multi-residential, and special purpose properties with full-range property assessment and tax management services. They have a national reach with 19 offices that handle large sales territories across the United States including New York, California, Illinois, Pennsylvania, Massachusetts and Texas. The Challenge The Client needed a way to help all their Managing Consultants who head each regional office across the country in bulking up their sales pipeline. The Callbox Solution The Client approached Callbox to conduct an aggressive telemarketing campaign that would fill their calendars with qualified appointments on a daily basis. To meet the Client’s requirements, Callbox decided to assign a personal appointment setter to the Main Specialist for each location. The Results The Client now enjoys:
Why an Event Telemarketing Campaign Will Work For Your Business By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. “ I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged. So I clicked on the message and read through the content of the invitation. “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Service or product launch. Others are: Trade ShowsConferencesBreakfast meetings & business luncheonWebinarsSeminars Question: Answer: Author Bio #Event telemaketing#telemarketing