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16 Top Augmented Reality Business Models

16 Top Augmented Reality Business Models
As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ‘story’ centric. I am developing & producing a range of Augmented Reality (or if you prefer AR, ‘blended or layered media’) applications at the moment. I have also been asked to present at a few conferences and create a detailed white paper on the implications of AR for government & business looking at privacy, legal, copyright & crime issues. But the purpose of this short post is to simply list and try to categorise the many types of business Augmented Reality apps appearing in the market. Information, 3D models or live action blended with or overlaid onto the physical world in real time. But the purpose of this pretty detailed post is to simply list and try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities. Augmented Reality Business by Gary Hayes Some examples: CISCO’s future of shopping BMW Future of Car repairs

ARTag ogmento Augmented Reality: does it have a place/future in education? | eLearning Blog Dont Waste Your Time Augmented Reality (AR) is still in its infancy, but as people like me look further afield to find interesting technology to use in (and out of) the classroom, it has been on my radar a bit recently. So, what is it? “Unlike Virtual Reality (VR) that aims at replacing the perception of the world with an artificial one, Augmented Reality (AR) has the goal of enhancing a person’s perception of the surrounding world. Check out this YouTube video that demonstrates AR from the SMLXL blog; It is also worth watching this video, this time from TED Talks: “Blaise Aguera y Arcas demos augmented-reality maps“. But what of AR in the classroom? Rob De Lorenzo, on the Mobile Learner blog post “Augmented Reality and On-Demand Learning” says: “… that using AR apps is unrealistic given the current reality of school board policies and certain teacher attitudes concerning the use of cell phones for learning. Further reading:

Augmented Reality is Rounded Corners Posted on September 9, 2009 by rouli Earlier today, Thomas Carpenter posted this video and asked whether the augmented reality mode adds anything to the application. The answer is probably not. In my opinion we are seeing AR evolving into a cool feature for location based services, much like rounded corners was the cool thing to have if you were a web 2.0 application. Yes, in some applications, like Layar and Wikitude, augmented reality is currently a major feature, but in the long run its the location-oriented content they should focus on, not on how to present it. Having augmented reality as just another cool feature is not a bad thing. Or maybe I’m just reading too much into a Youtube video. Like this: Like Loading... Filed under: Uncategorized

Cross Reality: When Sensors Meet Virtual Reality During my recent visit to MIT in Boston I met with Joseph Paradiso, Associate Professor and Director of the Responsive Environments Group at MIT Media Laboratory. He showed me some demos of what his lab is up to, focusing mostly on what is termed "Cross Reality". This is when sensor/actuator networks meet online virtual worlds. Paradiso co-authored a paper that has just been released in the July-September edition of the IEEE Pervasive Computing Magazine. What is Cross Reality? Cross Reality is about connecting "location-specific 3D animated constructs" in virtual worlds to in-building sensor installations. The paper notes that "the convergence of shared 3D virtual worlds with popular web-based data sources to form a "Second Earth" has been broadly predicted." It should be noted that there are already commercial applications. Billowing Power Strips Virtual DataPond in the Virtual Atrium (left) and a real DataPond in the real Media Lab Atrium (right) Ubiquitous Sensor Portals Mobile Conclusion

Perey Research & Consulting The Boggs e-Learning Chronicle: SyberWorks Media Center Presents a New Article: “Documentation and e-Learning (Part 5): Get Real!—Try Augmented Reality” Here is the press release on the article: SyberWorks Media Center Presents a New Article: “Documentation and e-Learning (Part 5): Get Real!—Try Augmented Reality” The article, “Documentation and e-Learning (Part 5): Get Real! − Try 'Augmented Reality'”, can be found in the SyberWorks Media Center. I have also posted it below: Documentation and e-Learning (Part 5): Get Real! By Dave Powell, Documentation Manager, SyberWorks, Inc. In the first part of this Get Real series, I suggested that real-time (or near-real-time) web data and web-cam feeds are a great way to pull the real world into online training. This second episode of Get Real describes a powerful new training technology called “Augmented Reality” (AR), which we all may be using within 5 years. e-Learning Goes Hollywood Augmented Reality is the dynamic mixing of web-cam feeds with computer-generated images, UI elements, and text. Universities and companies have been perfecting this technology since the early 1990s. Do It Yourself

iPhone 3.1: Some Nice Tweaks - Augmented Reality Still Only Semi-Supported At its annual iPod event today, Apple introduced version 3.1 of the iPhone OS for the iPhone and iPod touch. While there are a number of small tweaks and new features in this update, for the most part, the new firmware enables support for the new features that iTunes 9 introduced today, including Genius mixes and premade ringtones. One feature we were really looking for, support for augmented reality (AR) apps, will only be semi-supported in this new version, though at least some AR apps that were previously impossible to implement on the iPhone will now be feasible. Together with the iTunes 9 update, the iPhone 3.1 firmware now allows users to download over 30,000 ringtones for four major labels at $1.29 each. iTunes 9 also finally introduces a better way to manage and rearrange apps on the iPhone or touch. In the App Store on the phone, Apple will now also give users recommendations for other apps. Other new features include the ability to save videos from the Mail and MMS app.

Introducing the Zerkin Glove – Intuitive Interaction in Augmente Augmented reality apps on mobile devices are all the rage these days. And they will probably remain so for a couple of years. But - Augmented Reality Glasses are around the corner When using the iPhone (or similar mobile device) for an augmented reality experience, the interaction is pretty straight forward – hold your hands up with your iPhone pointing to your target. How do you interact with augmented reality (AR) when it’s constantly in your field of view – overlaid on your glasses? Interacting with Augmented reality Are we going to operate knobs on the glasses? Pete touched a stud on his spex, pulled down a glowing menu,and adjusted his visual take on the outside world. -probably not beyond pressing the “on” button… Are we going to be surrounded by rings? -Ringo looks cool, but we’re looking for a new metaphor. Tinmith? -Visionary, but touching thumbs instead of using a mouse? Eye gaze tracking - that’s pretty good for point and click. (by the way, this could be great for Tennis) Accelaglove

ARToolKit Home Page ARToolKit is a software library for building Augmented Reality (AR) applications. These are applications that involve the overlay of virtual imagery on the real world. For example, in the image to the right a three-dimensional virtual character appears standing on a real card. It can be seen by the user in the head set display they are wearing. This website contains a link to the ARToolKit software, projects that have used ARToolKit, sample ARToolKit applications, a discussion group and full documentation. ARToolKit was originally developed by Dr. For information on this page, contact Philip Lamb. Translations of this page available: Belarusian Augmented Reality & Emerging Technologies - Vol. 1 of 6 - Uploaded by ChrisgNYC Connect With Interactive Video ® "Their API has been easy to work with and we are proud to be partnering with Viddler delivering videos all over the world." - Erik Gjerde, Highlight Media Group "Viddler just works. - Tim Haines, Vericastne It's Way More Than Video Hosting ... Showcase your branded content Create a compelling experience on your website Engage with your audience with timeline commenting and tagging It's a True Partnership Clients rely on Viddler to develop new functionality, convert opportunities into solutions, and always explore the interactive potential of video. It's about Controlling Access Determine video access and track usage for internal communications Control who manages and interacts with your content Organize your video content with configurable playlists and sub-accounts Viddler connects securely with your audiences Connect with Your Audiences Viddler connects with your audiences with interactive experiences Connect with Your Revenue Goals Connect with Viddler

How AR Browsers Should Be… Posted on September 7, 2009 by rouli Frankly, I got tired with AR browsers. When Wikitude first launched I was excited. Apparently, I’m not the only one harboring those feelings. Rather than inventing the next (10th?) While AR in general is from a first person perspective, Mulloni looked into extending it with panoramic and bird’s-eye perspectives, in order to enhance the user’s understanding of its surrounding. In his paper, Mulloni finds that such smooth transition into other perspectives can really help the user. Like this: Like Loading... Filed under: Uncategorized Tagged: | GPS and Compass, Research, Tourism and Outdoors, TU Graz GoT - iPods, iPhones & iTunes - Bekijk bericht Met de ‘Sekai Camera’ kun je je camera op een interessante plaats of object richten en krijg je direct feedback op je scherm in de vorm van reviews, berichten, aanbiedingen of tags die een grafische laag vormen over de fysieke wereld (een ‘graphical overlay’). Tonchidot noemt de camera een ‘social tagging device’ voor de iPhone. Het combineert een aantal functies van de iPhone: de camera, GPS en de internetverbinding. Allereerst bepaalt de ingebouwde GPS van de iPhone waar je je bevindt. Bron: Frankwatching.com

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