105 Twitter Apps for PR
Twitter is no longer a little known platform for bloggers to communicate on. These days, even large corporations are realizing something many smaller businesses have known for a while . . . Twitter is a powerful PR tool. Making the site even more useful for public relations and networking are the myriad of third party applications that seem to be multiplying at an exponential rate. Rarely does anyone just use the Twitter.com website . . . now you can tweet from your iPhone, your desktop or even within your browser. These applications are quite valuable for anyone looking to promote their business and if you are in the market for something that will make business and publicity just a bit easier, then this list is for you! Advertising for Cash 1. adCause matches advertisers with publishers (twitter users). 2. When you purchase impressions, your Twitter profile is displayed on the Twitter apps in the FeaturedUsers.com network. 3. 4. 5. 6. Business 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
9 easy steps to add Twitter to your PR mix
Digital channels can be time consuming, and it’s important for those of us in business—whose first goal is to run a profitable company to sustain our employees and our clients—to stay abreast of communication trends.
Why Social Media Reinvigorates the Market for Quality Journalism
Social media has created a human filter for quality content. The social web, like the old water cooler, favors conversations around news and even in-depth journalism that may not otherwise receive the exposure it deserves. Recent analysis of the most-tweeted stories from The Daily iPad app revealed that users shared more hard news stories over gossip and opinion pieces. This doesn't necessarily mean these are the stories most people are reading. The incentive to share quality content is simple: A person may be more likely to read gossip, but they may share a news piece to shape their followers' perception of them. Searching for Quality The social filter for content has been around for a long time on the web, but prior to social media sites like Facebook and Twitter, it was conducted more privately via email messages or impersonal recommendations from a search algorithm. The public perception was a non-factor, and users were more likely to share softer stories or those based on utility.
10 rules for how nonprofits should use Twitter
Guest post by Robin Stephenson Bread for the World As a community organizer, Twitter makes a lot of sense. Organizing is about building relationships and mobilizing people around a cause. Organizations, although they enter with brand recognition, don’t always become dynamic members of the community. I created the following list of rules for my own organization to help the decision makers understand a little clearer how to be more than a town crier getting lost in the traffic noise and make Twitter work better for us, our time investment, and our cause. Robin’s 10 Twitter Rules for Nonprofits 1. 2. 3. 4. 5. 6. 7. 8. • Decide on your audience target (there may be more than one). • Use #hashtag searches to identify who is tweeting around the buzz words your organization is associated with. • Map your network to find out where you need improvements and stronger network ties and decide how to improve them. • Decide how you are going to attract influencers and set goals for recruits. 9. 10.
Crisis Communication Management
Crisis Communication Management General principles that can positively affect your actions and communication in a crisis situation: Bring the situation under control, if possible. Always protect people first and property second. Crisis communication planning can help you deal effectively with those unexpected disasters, emergencies or other unusual events that may cause unfavorable publicity for your organization. Be prepared - Although emergencies by their very nature are unpredictable, it is possible to list and prepare for those potential negative scenarios that might occur during chapter activities. Before the crisis, successful communication will depend, in large part, on the preparations you make long before the emergency occurs. Having a system in place will allow you to deal with the situation at hand, and not waste precious time trying to decide how to communicate. During the crisis, your focus is to deal with the situation, gather accurate information and communicate quickly.
10 free online tools every PR pro should master
The tools and resources I'm about to walk you through must be part of a modern communicator's arsenal, if not today, then by the end of 2010. For some of you, these might seem basic. For others, they might be a little foreign, but no matter which camp you are in, they should be part of your daily routine ... no excuses! 1. AllTop is an incredible resource. The site is broken down by subject and gives you direct access to the topics and authors of interest to you. PR value: Not sure about which blogs are prominent in which sector? 2. This is an easy-to-use monitoring tool. PR value: It provides a quick reference of what's recently been said about your subject of interest. 3. This is a great way of seeing what's hot and trending at any particular time.The beauty of this service is that it features real-time snippets of the most shared links in relation to many subject areas. PR value: It allows you to get the source of popular discussions and trace its development. 4. 5. 6. 7. 8. 9. 10.
David Akin's On the Hill :: On the death of a Twitter friend
What does this mean? If you are still using this service, we will outline a few different options for your website moving forward. Here are two options: We have secured a great relationship with Pressharbor who have successfully migrated a number of Blogware customers to their paid service (they are able to bring all content over from Blogware). Of course you can export your blog on your own, but you may find it hard to import into other popular services. If you choose not to do anything with your current Blogware account, on April 15th, 2012 it will longer exist. Thank you, Blogware support.
Priests should tweet, Episcopal leaders say
By Dan Merica, CNN Washington (CNN) – The General Theological Seminary was founded in 1817, making it the oldest Episcopalian seminary in the country. Twitter, on the other hand, was introduced to the public in 2006, making it, by comparison, a newborn. Colin Chapman and Joseph Mathews, the relatively young founders of Digital Formation, hope to bring those two worlds together. As a social media consulting endeavor, Digital Formation looks to help clergy and lay church leaders work their way through the ever-changing world of social media. Though the organization is still in its early stages, the fact that Digital Formation was so quickly embraced shows how religious organizations not only desire more exposure to Twitter, but are willing to throw out what Chapman describes as a “behind the times” attitude to get that exposure. “One thing at the epicenter of our operation is making sure we promote the use of social media in the church setting with a theological backbone,” Chapman said.
