Build a Solid Understanding on IT Before Generating your First Lead! Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences. This means that having a working knowledge about marketing theory as principles is non- negotiable. But you know what the other non-negotiable thing in marketing is? Having a solid understanding of the technology industry is essential especially if you’re about to target consumers for your IT products and Services. Essentially, we can sum this up the way Sun Tzu said in his famous book, The Art of War: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Of course, in this analogy, “yourself” means your personal marketing skills, while “the enemy” is the target consumer.
What To Do When Speed And Quality Collide In Lead Generation? As a salesperson, every time I handle a lead generation campaign, I often ask myself, “What’s important for my client, Quality or Quantity?” If I will to put myself in my client’s shoes, of course I would be happy to have a huge amount of lead. However, what’s the use of 50 leads if you can’t convert them right away into sales?
Every Lead is Special (The Callbox Lead Nurturing Tool) A repost from Callbox Singapore. Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process. Four Lead Generation Lessons from The Beatles - B2B Lead Generation Company Malaysia They sold millions of records, they attracted billions of fans from all generations, without a doubt The Beatles is the most successful and most influential band that has ever walked the Earth. If you could analyze and reevaluate the reason why they are such a successful band, you can adopt it, and apply it on providing lead generation services; it will guarantee a huge accomplishment for your business. First lesson and probably the most important thing that has mold The Beatles’ sound is their creativity. If you could capture your leads just like their songs could capture their listener’s ears, your campaign will be more persuasive. Make sure your lead generation services has something unique to it.
Should You Outsource Your Lead Generation Campaign? - B2B Lead Generation Company Malaysia Face it, you just cannot do everything on your own. There is a limit to what the human body can take. Besides, no one has ever succeeded (physically) in being at two places at the same time. Richard Branson on How To Effectively Generate B2B Leads - B2B Lead Generation Company Malaysia Whenever we find a potentially good business idea, or perhaps a strategy that could help improve our lead generation process, there will always be some people who will discourage us about it. The question here is this: will we let them do it? This is where the words of Sir Richard Branson, owner of the Virgin Group, make some sense: “Screw it. Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics If your LinkedIn Company Page is more than just a brochure and you use it to actually grow your network, as you should, then this latest update from LinkedIn should bring a smile to your face, or even elicit a little dance, for those among us who are reeeally into social analytics. These new Company Page analytics are a vast improvement over LinkedIn’s previous “Page Insights” and “Follower Insights”. According to LinkedIn, the new analytics will help you: – Identify the updates that drive the greatest engagement – Filter engagement trends by type and time period – Get more detailed demographic data about your followers – See the growth of your follower base and benchmark it against similar brands
Where There Is Sales Lead Generation, Surely, There Will Be Huge Sales For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity.
Malaysia IT Industry Watch: Cloudy with a Chance of Success - B2B Lead Generation Company Malaysia At the moment, it is difficult to predict exactly the way the global IT industry is heading. Analysts see persistent up and down trends in the demand for certain business solutions, creating a highly volatile climate based mostly on the rules of “chance.” One thing is certain however: There are a lot of opportunities to leverage. It is just a matter of identifying them and knowing how to realize effective results from them. How To Improve Customer Retention For Better Lead Generation In Ten Ways If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects. Yes, your current prospects can become potential B2B leads. And that would be a less time-consuming, costly, and headache-inducing activity for marketers. You already know the people, you are familiar with their needs, and it may be possible that your new product or service is exactly what they will need.
Lead Generation Call Centre: B2B Lead Generation Content Tip: Charm your Readers There’s something about blogs that could either keep us or drive us away. When that certain ‘x factor’ is missing, a reader would usually just start reading a few words then suddenly would skim over paragraphs very quickly until he decides to click on the back button just like that. What you need is to add a little ‘charm’ so your readers won't skedaddle away from your content: 1. Keep it fresh and simple For something to be fresh it doesn’t have to be 100% unheard of; in fact, that would be too ambitious, considering the multitude of business bloggers out there. What To Do When Starting Lead Generation In terms of successful marketing campaigns, it is very important that you know where to start. Like everything you do in life, you need to have a concrete plan in place. Otherwise, you will be lost along the way. It is the same thing when you are conducting lead generation campaigns.
In Lead Generation, Honesty Is Still The Best Policy What is the secret to a successful B2B lead generation campaign? Well, it actually depends on so many factors. But what is safe to say is that, among these factors, the most basic and most important point will still be in terms of honesty. Really, there is nothing more detrimental to the image of your company than to be accused of dishonesty and underhanded business practices. Once that happens, it can take forever to get it back. IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutionsused by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promoteits products.While the telemarketing companywas able to deliver good numbers,the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified.