Social media is behind the new fast fashion revolution New York: New York Fashion Week this season has put "click and buy" on the map, revolutionizing the antiquated global fashion calendar with clothes that now can be ordered straight from the catwalk. For more than 100 years, the world of high fashion has been divided up into four seasons -- spring/summer, autumn/winter. Designers debut their collections at fashion week, fashion magazines write them up and go to print a few months before the clothes are available to buy in boutiques -- six months after they first grace the runway. But gone are the days when only magazine editors, socialites and the in-crowd grace a fashion show. That means that high-end clients no longer want to burn thousands of dollars on an outfit that has been plastered all over the Internet for six months. "The younger customer does not want to wait any longer, they want to see it and wear it that day or the next day. Difficult challenge But Cohen said it would be tough to enact change.
Shift in Power: the Blogger and Vlogger Influence on the World of Fashion | Huffington Post Zoella, Sprinkle of Glitter, Inthefrow, That Pommie Girl; these are all names that are currently having an impact on the world of fashion, and with hundreds of thousands (sometimes millions) of adoring fans it’s no wonder PR companies and brands have switched on to promoting their products through them. However, because of this, there has been a real shift in power when it comes to bloggers and vloggers and they are now celebrities in their own right with real influence over what people buy. Zoella (Zoe Sugg) is the strongest example of this. This shift in power, from the usual advertising platforms to those talking into a camera lens, is a trend dominating the fashion industry currently. When Company magazine enlisted the online star for a cover photo, the magazine enjoyed an 87% increase in web traffic once Zoella announced it to her followers. Lydia Elise Millen is a good example of one of the many bloggers who works closely with fashion brands.
Why You Should Mark Fashion Revolution Week By Making Your Own Clothes | Huff... Our attitude to clothes and fashion is frivolous - it’s estimated that the average British woman is hoarding £285 worth of clothes she will never wear. Fashion trends are moving ever faster and the rise of social media means we feel the need to keep up with the extensive wardrobes of celebrities, bloggers and peers whether we need it or not. But I think it’s about time we started to slow down. Fashion Revolution is highlighting the importance of understanding where our clothes come from and most importantly being who made them. While work must be done to force retailers to understand where their clothes are being made, we shouldn’t have to support their ignorance. For many people sewing and the idea of making your clothes is still something associated with grandparents and years past. Sewing your own clothes allows you to take back ownership of your wardrobe. The best thing about sewing is that it makes you think about what you really need.
Social Goods | H&M's Diverse Ad, Modelling Gender Pay Gap, Women in Top Jobs | Social Goods | BoF "H&M’s Diverse Advert Mirrors the Real World. Shame the Ad Industry Doesn’t" (The Guardian) "All types of women feature in the TV ad, but are campaigns such as this having any effect on the industry that creates them?" "Top Modelling Agent Says Male Models 'Suffer Big Pay Gap' Compared to Women" (BBC News) "Male models are being paid up to 75% less than women, according to a top modelling agent." "Retailer George Davies: 'Promote More Women to Top Fashion Jobs'" (BBC News) "Mr Davies, founder of clothing retailer Next and behind the George at Asda label, says more needs to be done to promote them to director level." "Pressure Mounts to Reform Our Throwaway Clothing Culture" (Yale Environment 360) "In the U.S. and around the world, a growing number of environmentalists and clothing industry executives say it’s time to end the wasteful clothing culture and begin making new apparel out of old items on a large scale."
Who Are the Fast Fashion Leaders And Why Does It Matter? Recently Sourcing Journal quoted John Thornbeck, chairman of Chainge Capital, that Fast Fashion is the rapid translation of design trends into multi-channel volume. Fast Fashion may be the most important disrupter in the retail industry today. He also said that disruptive innovations, or product or services, that transform an existing market by introducing simplicity, convenience, accessibility and affordability, have the most positive impact on a company. Zara, Inditex’s leading brand, has been a groundbreaker in bringing new fashions, new designs, and new ideas quickly to its stores. Zara has managed to make clothes that are not only affordable, but also on top of the latest trends. The idea of moving merchandise quickly from the designer’s table to the retail sales floor has influenced the entire global retail industry and attracted competition. The benefits are huge. New entries in Fast Fashion will challenge the industry again.
Kendall Jenner Is Our September Issue Cover Girl She transcended childhood TV infamy, the paparazzi—even her own famous family. Never content to merely keep up, Kendall Jenner is simply owning it. On a Tuesday morning in June I meet Kendall Jenner in the lobby of her high-rise in Westwood, that weird part of L.A. that seems to want to be part of a different city, like Dallas or Atlanta. The neighborhood is sandwiched between Beverly Hills and Brentwood, and for most of the Angelenos I know, it is just a dreary canyon of ugly condominiums that one must drive through to get to the groovier shores of Venice or Malibu. Kendall, who grew up in the Valley, bought a two-bedroom condo here for $1.4 million with her own money when she turned eighteen, partly as a way to announce her independence from the Kardashians of Calabasas—and her building looks nothing like the monstrosities nearby. Kendall Nicole Jenner was born in 1995, one month to the day after the O. Kendall Jenner gets a big Kardashian family surprise to celebrate her Vogue cover:
How social media has changed the fashion industry - BBC Newsbeat Ashley Graham Looks Sensational In Lingerie On The NYFW Catwalk [Photo: Getty] As always, Ashley Graham has totally rocked it on the catwalk recently - this time while showcasing her new lingerie line at New York Fashion Week. On Wednesday night she modelled the line’s holiday 2016 collection - designed for curvy women, Graham’s fantastic outfits were a black and cream two-piece set - complete with flower detail - and a similarly-designed one piece. She kept her long, wavy brunette hair down, and paired the look with minimal black stilettos and some super-cool red on her under eyes. Sharing a photo of the show on Instagram, she wrote: “I’m so proud of how far my lingerie line with @AdditionElle has gone! She also took the opportunity to talk size and representation: “For any girl or woman who has ever felt that they weren’t represented in fashion/TV/media because of your size - you are now and forever will be! [Photo: Getty] “I refuse to let others dictate how I live my life and what my body should look like for their own comfort.
Fast fashion is “drowning” the world. We need a Fashion Revolution! “Nothing to wear?” Well here’s something to think about: Every piece of clothing we buy has had an impact on our planet before we even bring it home. That’s before you step out of the door, walk down the street, and spot that attractive item you see hanging in the window. A shop at “International Jeans Wholesale City” in Xintang, the “denim capital of the world" in Guangdong province, China. First, there’s water consumption. 2 billion pairs of jeans are produced every year, and a typical pair takes 7,000 litres of water to produce. Secondly, there’s the dyeing process of which 1.7 million tonnes of various chemicals are used; not to mention the hazardous chemicals like PFCs that leave a permanent impact on our environment. PFCs (per- and poly-fluorinated chemicals), which are often found in outdoor clothing to make materials stain resistant and waterproof, are incredibly resistant to breakdown. And what about the clothing that doesn’t make it to market? So how did we get this way?
Fast fashion and social media have made fashion into entertainment, so clothing companies now need to act like media companies — Quartz When this race became a referendum on what it means to be an American, Hillary Clinton thought she had victory in her sights. But voters had a different idea than the wily veteran of over four decades of American political life. In far greater numbers than expected, voters rejected her in favor of Donald Trump, an erratic tycoon whose mean-spirited campaign attracted unprecedented criticism for a major-party nominee. In the end, Clinton’s fraught history—symbolized by the baroque investigations into her private e-mail server—overcame whatever advantages her centrist agenda, critiques of Trump’s outrages, and well-funded, professionally run campaign could give her. Soon after Pennsylvania’s 20 votes in the electoral college were called for Trump by the Associated Press early Wednesday (Nov. 9), it was clear the path for a Clinton victory had disappeared. It does not seem likely he can deliver on those promises, but voters appear all too used to politicians who don’t keep their promises.
Social Media, Fast Fashion, and the Supply Chain Keeping up with the latest trends is essential to success in the clothing industry. To beat your competitors, you'll need to learn how to use social media, fast fashion, and the supply chain to your advantage. Research from the Pew Internet Project shows 74 percent of Internet users also use social media sites such as Facebook, Twitter, and Instagram. Perhaps even more importantly, 89 percent of people between 18 and 29 years old use social media. This creates multiple opportunities for companies to reach new customers. Personal reviews are effective because people trust their friends more than ads. Historically, the apparel industry has lagged behind in market-research-led innovations. You may notice that social media has much in common with fast fashion. Fast fashion thrives because it makes affordable, attractive clothing that keeps pace with the market's whims. Leading manufacturers leverage that short lead time as a unique selling point.