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How To Create the Perfect Facebook Fan Page » Techipedia

How To Create the Perfect Facebook Fan Page » Techipedia
This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article. This is a guest post by Jesse Stay, founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials, to two readers. Scroll down to the end of the post for details on how to win. Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P”, not to be confused with your personal Profile). Maximize Your Avatar Visibility Profile pictures on Facebook can have a maximum size of 200×600 pixels. Install the Static FBML App and Add a Custom Tab Do a search for “static FBML” on Facebook (or just click here), and click “Add to my Page” in the upper-left. Now what you want to do is create your tab. Add Content to Your Custom Tab To add content, click on “Edit Page” again on the left below your Page image. <h1>Welcome!

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A Guide to Mobile Web Design Tips and Tricks Having a mobile-optimized web site can really make your site stand apart from the pack. Even though smartphones like the iPhone and Google Android devices can display "the full web," having a web page formatted for smaller screens and with features that can take advantage of a touch screen, geolocation, or address book functionality can make the mobile web browsing experience that much better. Even just a few years ago, optimizing websites for mobile browsers was a painful and difficult process, in part because of the limitations of most mobile browsers. Today, thanks to the proliferation of WebKit (which powers the browsers on the iPhone, Android and webOS devices, with BlackBerry expected to join the mix next year), it's much easier to decide on a strategy for making your website pop on mobile platforms. We've put together a toolkit of resources for the designer and non-designer alike to get you started. Did we miss your favorite tool or service?

Pearltrees brings curation to next level, adds Team feature As the Internet grows, finding content that's relevant to you becomes tougher. Sure, there's your basic Web search and then there's aggregation, similar to what Google and Yahoo do with news headlines. But another form of information discovery is starting to gain some momentum: curation. Just about a year ago, I wrote a post about a French company called Pearltrees, which was just launching a service that was best described as bookmarking, but with a social twist. The idea is simple, really. When I come across something on the Web that interests me, I "bookmark" it in Pearltrees. HOW TO: Make Social Media Work for Non-Consumer Brands Mark Wallace is the Vice President of Social Media at EDR & commonground, a community for environmental and commercial real estate pros. You can follow him on Twitter at @mwallcomm. It’s hard to argue against social media’s impact as an effective method of connecting brands and consumers.

Pearltrees Dives Into Social Curating With Pearltrees Team Content curation and mapping service Pearltrees has decided to focus on the fact that people want to do things in groups and has as of today upgraded its core product with a groups functionality, called Pearltrees Team. Now accesible just by logging in, Pearltrees Team allows you to hook up with other people in order to create a Pearltree collaboratively in realtime. Ideally this goes down as such: You really care about fashion so you search for fashion in the Pearltrees search box and are confronted with really elaborate visual cluster displays of fashion blogs, each blog its own “pearl.” You decide that anyone who likes The Sartorialist is probably a good egg and click on the puzzle piece in the Pearltrees detail window in order to ask if you can join the team. If the team leader accepts, you then can see all the Pearltree curation happening as it happens as well as as comment on individual Pearltree decisions. You can also share your team curation easily via Facebook and Twitter.

6 Ways to Use Ning for Business David Spinks is the Community Manager for Scribnia, where the world's bloggers and columnists are reviewed by their readers. He also blogs at The Spinks Blog about business, careers and professional communities. There is an almost overwhelming number of options on the social web for businesses to create and participate in communities. You hear a lot about Facebook Fan Pages, Twitter communities, and even LinkedIn Groups; but businesses have another option when looking to build a community online that's often overlooked despite having nearly 40 million users: Ning. Ning allows businesses to create their own off-site social network for their brand’s community, and participate in existing conversations with the communities they are looking to engage.

pearltrees, socializing and curating content on the web Content of any type is not useful unless you can find it, organize it and interact with it. In the enterprise companies have tried many different schemes to try and get business content collected in a central repository, organized, tagged, version controlled, and searchable. This has often taken the route of "content management" systems. Content management systems to varying degrees, do an adequate job of getting some content into a controlled system environment. Prioritize Your Social Media Efforts There aren’t enough hours in the day for all the chores that social media puts in front of us. The best writing I’ve found on how to manage your time in social media is via Amber Naslund’s social media time management series. Her efforts in crafting this should become a little ebook that you hand around to everyone. If you skipped over that link, go back, click it to open a new tab/window, and then read it when you’re done with this (or skip mine and read Amber’s- it’s that good). If you’re still with me, here’s what I want to say on the matter. These are written from a marketer’s perspective.

Twitter Vs. Google In Intent Retargeting Bloomberg / YouTube Velti's Krishna Subramanian We don't know how big Twitter's mobile ad revenue stream is -- there are conflicting reports -- but eMarketer puts it at $130 million for 2012. We do, however, know that Twitter offers advertisers one major advantage that clients on Google often don't get: The universal ability to target users by buying a rival's trademarked brand name. Google has a complex policy regarding the use of ad targeting based on trademarked names.

With beauty and brains, New MySpace seems too good to be true (review) A funny thing happened after my drive home from a Los Angeles press junket where MySpace executives Tim Vanderhook, Chris Vanderhook, and Justin Timberlake gave members of the media a detailed tour of the yet-to-be-unveiled site: I changed my mind. While dictating detailed notes into my iPhone during the drive, I decided that the second coming of MySpace is like an extremely beautiful woman who also possesses the intelligence of a scholar — too much to absorb. If you can have too much of a good thing, the reincarnated MySpace is that thing, I reasoned. But when I sat down to write this story and actually started exploring MySpace and its 53 million tracks, I got lost in the experience. Suddenly, the words of the executive brothers from earlier in the day came back to me.

Will Brands Shift Focus Away From Facebook? Facebook is a public company. Perhaps you’ve heard. For years, the social network has been a tremendous way for businesses to promote themselves and their products and services to customers and prospects for free, by way of Facebook Pages. There has been quite a bit of controversy, especially in recent weeks, about how many of a Page’s updates are making it to their fans’ News Feeds, as Facebook pushes its monetization efforts (like promoted posts), which are essential for the company to make shareholders happy. The bottom line is that Facebook needs to have a substantial bottom line.

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