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How social media has changed the fashion industry - BBC Newsbeat

How social media has changed the fashion industry - BBC Newsbeat

http://www.bbc.co.uk/newsbeat/article/34312805/how-social-media-has-changed-the-fashion-industry

Related:  FBC - Fast fashion influencersTechnologySocial MediaFashion ArticlesBusiness context- Designer social media

Fast fashion is “drowning” the world. We need a Fashion Revolution! “Nothing to wear?” Well here’s something to think about: Every piece of clothing we buy has had an impact on our planet before we even bring it home. Fast fashion and social media have made fashion into entertainment, so clothing companies now need to act like media companies — Quartz The fashion industry is in a state of flux. Department stores are suffering. So are mid-tier clothing retailers. Fast fashion and social media are speeding up the entire industry, and many luxury labels are scrambling to make the clothes they show on the runway available as quickly as possible. The way clothes are made, marketed, and distributed is changing in response to consumers’ frenzied appetite for instant shopping gratification.

How fashion brands are taking Instagram from gimmick to strategic London Fashion Week is officially kicking off tomorrow (18 February), which can only mean one thing – fashion brands are working overtime. Besides putting the final touches on runway frocks, these days social media campaigns are equally as important. After all, a well-landed social campaign can see any fashion brand hit headlines, create a buzz as well as result in coveted consumer engagement. This year, Instagram seems to be the fashion world’s platform of choice. Social Media - The Fashionable Form of Marketing! A common misconception is that social media marketing is only appropriate for businesses serving the mass market. The question is often raised about how social media can in fact help the luxury brands market their products and services in a way that does not damage their bespoke reputation. It is expected that luxury brands hold a uniqueness and quality that sets them aside from the majority of high street brands. It is key that the luxury brands utilise this image in order to create a competitive stance for themselves.

Snap, swipe, like: The mobile future of fashion retail Image copyright Thinkstock We use smartphone swipe technology to find a date on Tinder, so can we use it to find the perfect outfit as well? Tech firm Bijou Commerce believes so. Its platform enables fashion and beauty apps to offer single-image browsing - customers can swipe right if they like a product, and left if they don't. Working with retail companies like Nobody's Child, Bijou is on a mission to make fashion shopping simpler and more engaging for customers.

Shift in Power: the Blogger and Vlogger Influence on the World of Fashion Zoella, Sprinkle of Glitter, Inthefrow, That Pommie Girl; these are all names that are currently having an impact on the world of fashion, and with hundreds of thousands (sometimes millions) of adoring fans it’s no wonder PR companies and brands have switched on to promoting their products through them. However, because of this, there has been a real shift in power when it comes to bloggers and vloggers and they are now celebrities in their own right with real influence over what people buy. Zoella (Zoe Sugg) is the strongest example of this.

Social Media Statistics & Facts One of the defining phenomena of the present times reshaping the world as we know it, is the worldwide accessibility to the internet. The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks. The power of social networking is such that, the number of worldwide users is expected to reach some 2.95 billion by 2020, around a third of Earth’s entire population.

Are ‘See Now, Buy Now’ Shows Driving Sales? LONDON, United Kingdom — The fashion industry’s “see now, buy now” experiment is underway. Over the last few weeks, brands including Tom Ford, Burberry, Tommy Hilfiger and Ralph Lauren staged their first shoppable runway shows, enabling customers to buy their collections immediately after they debut on the catwalk, with the aim to translate the interest and excitement generated by runway shows into sales. BoF spoke to key brands and retailers to gauge the impact of the “see now, buy now” shows in the hours, days and weeks that followed, with some reporting sales spikes immediately after the runway shows.

How Technology is Changing the Luxury Fashion Industry At Burberry’s London store, a digital “thunderstorm” rages, reminding shoppers that they might need a Burberry trench coat. Smart mirrors turn into screens, displaying the catwalk version of the item shoppers are trying on. This 160-year-old luxury brand has merged the digital and physical elements of shopping seamlessly to deliver an experience that is equal parts technology and fashion. Fashion and technology are not traditional bedfellows, but the imperative for fashion marketers is clear: it’s crucial to integrate technology into every customer touchpoint, both online and offline. Most importantly, it’s a mutually beneficial relationship—fashion makes technology more appealing to a style-conscious customer base. Diane von Furstenberg’s design collaboration with Google Glass, the wearable that has been criticized for not being sexy enough for regular use, is part of a larger trend to integrate wearables more easily into consumers’ lifestyles.

Social Media Is Tranforming Home Design Space Social media is not only presenting us with new ways to connect with each other, it is also giving us new ways to become inspired, specifically for interior design purposes. From using Pinterest to gather images of home design inspiration from around the web, to services like Houzz and HomeMint which allow you to browse by a particular space or design style, the Internet is presenting us with many opportunities to find sources of inspiration to spruce up our living quarters. As it was announced last April, Pinterest is now the third most popular social media site after Facebook & Twitter. This infographic, created by HSN Home Decor and appropriately titled How Social Media is Revolutionizing Home Decor, begins by discussing our use of inspiration boards to pin and collect images that represent the type of atmosphere we’d like to create in our own homes.

Who Are the Fast Fashion Leaders And Why Does It Matter? Recently Sourcing Journal quoted John Thornbeck, chairman of Chainge Capital, that Fast Fashion is the rapid translation of design trends into multi-channel volume. Fast Fashion may be the most important disrupter in the retail industry today. He also said that disruptive innovations, or product or services, that transform an existing market by introducing simplicity, convenience, accessibility and affordability, have the most positive impact on a company.

Sophia Webster: 'Social media has become part of the business' Sophia Webster Chiara Sandal The Chiara Sandal You have more than 750,000 followers on Instagram, 92,000 likes on Facebook and 16,200 followers on Twitter. How do you go about creating a strong social media presence that’s distinctive to the brand? We try not to look too much at what other people are doing, and we try and focus on what we want to get across and what we want to say. How Fashion and Retail Brands Are Using Snapchat Of the many social networks that have come to the fore in the past decade, none is enjoying quite the same level of buzz at the moment as Snapchat. The smartphone-only social network, whose auto-disappearing messages first made it popular as a sexting tool for teens after its launch in 2011, is now used by more than 100 million people every day — and more than a third of Americans ages 18 to 34 on a monthly basis, with a higher engagement rate than Instagram, according to Comscore. Despite its rampant popularity with such a key consumer demographic, brands — especially high-end fashion and luxury brands — have been slow to embrace the platform relative to older social networks like Facebook, Instagram and Pinterest.

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