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Advertising and branding work for Shinola, a multi-category Detroit manufacturer focused on handmade watches, bicycles, and leather goods. Above – Shinola’s 2014 campaign in collaboration with the storied photographer Bruce Weber. Conceiving and executing creative needs including national television spots, retail design, photography, temporary and traveling brand experiences, and the design of the brand's Soho flagship store, shown here. Brand campaigns for Target Fashion, designer collaborations, and the launch of a new homeware line, Threshold. Above – A brand film for Target fashion, done as a playful take on a literal interpretation of Fall. Directed by Patrick Daughters. A range of projects including the concept and design for The Liquor Store, their first men's shop, as well as the brand's first advertising campaign and iPad app. Naming, graphic identity, and overall look and feel of the Harry's brand. A spirited brand at a crossroads of athleticism and fast fashion.
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