River Instagram Tool Blog - Instagram search and engagement tips for brands When I started having fun with Instagram I didn’t know much. I heard that Instagram is great for brands, but what I didn’t feel right is that Instagram is a good fit for the tech business like ours which is not about pretty photos. At Colibri IO (a tech startup that loves creating marketing tools like River) we don’t really have that much to … Continue reading How to build a brand on Instagram in 7 easy steps First of all, thank you all for over 92300 replies to our survey (WOW!
ContentTools Are You Interested To See How Interactive Content Can Help Your Business? Click below to receive your one-on-one consultation Receive My Consultation The marketing team carries a heavy responsibility, and their efforts often either boost or tank sales and revenue tactics. No pressure, right? Effective, modern marketing includes content sharing. webris Before investing in content, you need to understand it I hate marketing buzzwords. “Growth hacking”. “Big data”. 15 Free Content Creation Tools Marketers Shouldn’t Live Without There’s no doubt that inbound marketing has taken the marketing world by storm. From blogs like Mashable and HubSpot, to industry stalwarts like the American Marketing Association, everyone is talking about the power of content to attract and convert visitors to leads to customers. The premise sounds simple – create content, post it online, and watch your website visitor numbers and leads grow – but implementing an inbound marketing strategy can be intimidating.
Content Curation Tools: A Curated List of Content Curation Tools Finding and Sharing great content is very time consuming. But we all have plenty of times on our hands. I don’t think so…. Social Media eats into our time every day and it’s getting worse! How to Match Great Content to Your Sales Funnel In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel
Pearltrees Radically Redesigns Its Online Curation Service To Reach A Wider Audience Pearltrees, the Paris-based online curation service that launched in late 2009, was always known for its rather quirky Flash-based interface that allowed you to organize web bookmarks, photos, text snippets and documents into a mindmap-like structure. For users who got that metaphor, it was a very powerful service, but its interface also presented a barrier to entry for new users. Today, the company is launching a radical redesign that does away with most of the old baggage of Pearltrees 1.0. Gone are the Flash dependency, the tree diagrams, the little round pearls that represented your content and most everything else from the old interface.
Comparing the ROI of Content Marketing and Native Advertising Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck? To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. And I’ll get to what we found, below.
26 Free (or Free-to-Try) Content Curation Tools - SEW Content is still king, but it isn't always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That's where curating content can come in handy. Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide your audience fresh content on a regular basis to serve any interest, industry, or market. What's more, sharing and celebrating the work of others helps get you on their radar and can forge valuable, long-term relationships with the content authors.
15 Step Guideline To Create Your 2015 Digital Marketing Strategy It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015? Content Curation Tools: The Ultimate List For content marketers, content curation is integral to online strategy. Effective curation helps position you as a thought leader in your space, and is an economical way to maintain a consistent publishing schedule of quality content. But manually trying to find the most relevant content in a given industry and then publishing it across multiple channels can be time-consuming.
6 Ideas for Creating Content that Your Customers Want to See You often hear today about how content is so important for marketing, but you also may wonder to yourself — where do I actually find content ideas? Finding content ideas can actually be easier than you think when you turn to your customers to guide you. After all, they are the ones who will be reading and engaging with the content, doesn’t it make sense to start with them? Here’s a guide to 6 types of content that will keep your customers engaged and make them want to share your content with new potential customers! 1.
17 eBooks Every Content Marketer Should Read I’m a growth hacker at heart. I love to find new ways to grow my blogs, promote content, and help other people maximize their potential online. But if I had to admit, I didn’t just get here on intuition. 10 Content Marketing Failures – Do Not Try This At Home Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? It’s pretty safe to assume that more than half of us struggle with publishing professional blog posts. Whether you’re failing often, or afraid to fail to begin with, you probably can’t escape the fact that content marketing is quickly becoming the norm. 78% of CMOs think content is the future of marketing ideas and strategy. Mistakes can range from egregious to subtle, and we’ve compiled a list of the most-common errors we see often: 1.