Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market. Furnish your LinkedIn account Give your Tweets a personality
Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore Demand generation contributes a good deal of quality prospects to marketing. In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. Demand generation is built with four important pillars which marketing applications expert Avinash Agrawal summed up in this post for Vyakar.com. Business, brand and marketing strategies The foundation to this pillar is based on a competitive advantage. Technology: big data and marketing operations enablement This pillar is powered on the basis of data insights and data access of the differentiated consumer experiences, as collated by integrated technology. Target audience marketing through progressive persona profiling Buyer experience This pillar is perhaps one of the most important ones.
Confronting Key Challenges in Generating B2B Leads for IT Products The IT services and software industry is continuing to prosper. According to Gartner, the industry grew 4.8 percent between 2013, with global revenue pegged at $407.3 billion. This comes as small and medium enterprises have entered the market with independently developed B2B solutions. Aside from that, steady growth within the sector is facing rising demands for software tailored for games development and office management. In this tide of positivity, IT businesses are beginning to put focus on marketing activities, particularly B2B lead generation. Generating B2B leads is indeed a priority for software companies at this point. Many IT businesses however tend to forget that B2B lead generation is a complex process. Apparently, proficiency is needed when generating IT leads. Website traffic. Lead scoring. Lead nurturing. These activities comprise the most prominent challenges IT and software services companies face with regards their lead generation.
Are Your Business Clients Happy? Tips in Measuring B2B Customer Satisfaction We see satisfaction surveys virtually everywhere – restaurants, grocery stores, boutiques and many other business establishments. It’s a common enough practice in the B2C arena, but is it worth doing in the B2B sector as well? While B2B clients are fellow businesses, they are still technically your “customers” whose feedback also merits attention. There are differences in the manner by which this information would be gathered, though – you can’t just hand them a small piece of paper with checkboxes and Liker scales. Feedback channels The simplest and most clear-cut way to collect feedback is by phone. Most businesses use internet-based surveys attached on emails to collect feedback. There is also a passive way in knowing how your B2B clients evaluate your products or service. Listen to what they say and act on them Obviously, there’s no point in going through all the trouble of collecting feedback if you don’t have any intention of heeding the concerns of your clients.
Why an Event Telemarketing Campaign Will Work For Your Business By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. “ I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged. So I clicked on the message and read through the content of the invitation. “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Service or product launch. Others are: Trade ShowsConferencesBreakfast meetings & business luncheonWebinarsSeminars Question: Answer: Author Bio #Event telemaketing#telemarketing
To Use or Not to Use a Script? A Financial Lead Generation Question Anyone who has an interest in English literature would easily declare Hamlet’s existential query as one of the most celebrated passages in Shakespeare’s collection of proto-“emo” tragedies. “To be or not to be?” establishes the dilemma of life in such an intriguing way that we simply couldn’t resist tackling it subjectively. Meanwhile, financial service providers are also facing dilemmas of a similar magnitude in their B2B lead generation, one of which is the use of a telemarketing call script. As far as efficiency is concerned, there prevails a divide between marketers who use call scripts and those who don’t. There are numerous reasons, and (as a marketer who is as confused about call scripts as Hamlet is about human destiny) you might want to review these and determine what you think would work for the financial services market. To Use… …a call script is to provide context and urgency. Not to Use… …a call script also has its merits. The answer?
Events Telemarketing: How to Make your Invites Bear Fruit The B2B industry today is brimming with opportunities. It is then important for companies to use a variety of methods and techniques to meet such possibilities as network expansion, demand generation and lead generation. Among the most effective means that businesses can employ are company events such as exhibitions and webinars. Recent surveys stated that these are excellent sources for B2B leads, but this is only relative to the way the companies market these events. Much like B2B lead generation for certain products and services, event marketing should also use only the best practices in terms of prospecting for and inviting people to conferences and other activities. In light of this, it is essential to improve one’s events telemarketing to attract decision-makers like bees to a flower garden. Talk about relevance. Discuss missed opportunities. Confirm attendances. Keep reaching out. But events telemarketing is as difficult as preparing for the event itself.
Data Cleansing and Verification Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?
Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. It found out that around 80% of internet users rely on mobile devices for various activities such as research, information-sharing and financial transactions. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. Malicious software prevalence is also on the rise, causing massive losses to individuals and business owners. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft.
Outbound Marketing: Reaching out to your Target Market Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns. Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste. We all know that the product or services we are offering is not for everyone. According to a very insightful post at DuctTapeMarketing.com, outbound marketing can be used in different ways to spell success for a business #1: Find a Guest Blogging Partner To Assist You Finding a guest blogger to get instant PR and advertisement for your company is profitable. Aside from branding, this will also send traffic back to your site and grow your search engine rank. Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content #2: Capture Your Target Audience Through Email
Brochures About Callbox About Callbox Find out everything you need to know about Callbox – our people, technology, solutions, processes, and the clients that we helped grow into what they are today. Come, join the ride.What We Do Lead generation is at the core of our business; how we do it is what sets us apart from thousands of other lead generation companies around the world. Services With cutting-edge technology, seasoned staff, and over 10 years’ experience under our belt, we help our clients achieve their sales goals through our B2B lead generation services. Industry Solutions Just as broad as the services we offer is our expertise in a variety of industries and business sectors. Clients The long list of organizations of all types and sizes who have worked with us over the last 10 years speaks to Callbox’s place among leading sales and marketing solutions providers in the world.
Why Use Telemarketing to get Leads for ISP in Australia? Admit it. When your phone’s ringing and you don’t know who’s calling, chances are you won’t answer it. The reason we put names to numbers is because we want to know who’s on the other end and decide whether to take the call or not. Truth be told, there are few things we hate more than some company’s sales rep asking about our buying habits and such. How did those guys get our number in the first place? See, “cold calling” is a little bit like stalking, only more glorified, and done in good faith. A survey carried out by B2B Marketing in association with The Telemarketing Company produced some reassuring statistics: Over 50% of respondents have increased their use of telemarketing over the last couple of years. tweet this! 45% of companies surveyed increased their expenses on telemarketing in the same period. tweet this! 75% of respondents use telemarketing to prospect and acquire customers. tweet this! Brings a Captive Audience The ISP business is one that needs extra-aggressive marketing.
3 Branding Mistakes In Lead Generation Branding practically means everything in business. This is the face and soul of your company. Your brand will also influence your effectiveness in lead generation campaigns. It is the first thing that prospective B2B leads will hear from you, and it has to be one that will stick to their minds the most. Of course, in the quest for creating memorable brands, many entrepreneurs often make the mistake of producing catchy names. Later, these turn out to be huge headaches, reducing their ability to effectively generate sales leads from the market. Research – you might have come up with a catchy brand, but you may not be the first one. Simple enough, right?