How NOT To Manage Your Telemarketers There are plenty of avoidable mistakes that business managers make when managing their telemarketing teams. The allure of gaining new clients or customers and achieving high revenues can lead business owners to disregard proper management practices that eventually add to the negative image of professional telemarketing. To get better results from this direct marketing channel, here are six suggestions on how NOT to manage your telemarketers: Hiring telemarketers en masse – hiring a large number of telemarketing people within a short period of time means you spend less time evaluating the skills of each person. Why Work With Those You Dislike During Lead Generation In Malaysia? That is a good question that a lot of entrepreneurs it Malaysia are asking. After all, when it comes to lead generation, would it not be more enjoyable if you work with someone that you trust? So why turn up your stress levels by working with someone you are not comfortable with? Because this is the key to successfully generate B2B leads. Believe it or not, rather than slow you down, working with someone you dislike can actually improve your sales leads production, ensuring that what you get are truly qualified business leads. But what is the reason for this strange match-up? In the first place, working with family, friends, or people you are close to usually will not be productive nor creative. So it is better not to work with those whom you are close with.
Secret In Innovative Lead Generation – The Inclusivity Too often, people fall victim to the notion that innovations in lead generation must come out of a closed room, from only a small number of people. Well, that would be a warranted mistake if they think of the likes of Steve Jobs, Thomas Edison, Henry Ford, etc. but those people belong to the surprising minority. If you want to have real innovation in generating B2B leads, you just need to open your doors and let others enter the picture. Remember, true innovation does not come from one man alone, nor does it require the input of only a few managers. Letting others have a say in what you do is not a bad idea at all. Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services. In addition, the 2006 DMA Response Rate Study found that Telemarketing in the B2B environment has a response rate of 9.11 percent. Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease.
What To Look For In Lead Generation Services Considering just how hard it is to find B2B leads in the Southeast Asian region, it can be a real challenge to find people qualified in lead generation services. After all, establishing trust, nurturing sales leads, as well as making a name in the local markets, can be a real problem if you end up choosing the wrong providers. So, how will you take care of it? What should you be looking for in a professional B2B appointment setting company? 1. 2. 4. These are the four most important points that you should consider when looking for professional lead generation services.
B2B Lead Generation Malaysia: Outsourcing B2B Lead Generation Company For Telemarketing Services And More It is not that easy for a company to keep its old customers from going out of their corral and trying to make new customers because of competition. These days, competition is getting stiffer, fiercer and tighter. A company that is dealing with b2b or business to business transaction should try to learn and use more types of marketing methods aside from the old school ones like placement of TV ads, radio ads and ads on newspapers and magazines. They should try to come up with newer ones aside from those mentioned and billboard ads and even flier distribution in order to generate qualified leads like business leads, sales leads or marketing leads to name a few. Sure, there are now available online lead generation software that will help them maintain, utilize and qualify marketing or business or sales leads. Telemarketing for appointment setting is not an easy thing to do.
Abusing SEO Techniques There is no such thing as a perfectly optimized page or site. There are going to be instances where some SEO techniques are not viable because of the site’s construction or programming. Search engines don’t want the perfect SEO’d site — they are more interested in what pages best fit the search by the users. If some of your page elements, such as your title tag and links, have the exact same text, your site could possibly be in trouble, because it looks like you are trying to manipulate the search engines. Not only do you have to consider your site’s elements, but you must also consider your inbound links as well. If all your inbound links have the exact same text, this may also look like you’re trying to inflate your link popularity. There are also words you should try to avoid using in search engine optimization. Natural Appearance Overusing SEO techniques may also flag your site as spammy and may de-weight your site.
B2B Lead Generation Malaysia: 5 Successful Email Marketing Tips for Your Malaysian Campaign Email marketing, obviously, is a process of marketing a product or a service via electronic mail. In the broadest sense, email marketing usually involves using email to send ads, request business, solicit sales and donations, etc. It is also used to update and encourage existing customers to purchase goods to the merchant as well to generate new clients with email marketing lead generation. When doing business in Malaysia, it is important to use a proven marketing tool to improve the chances of getting qualified sales leads and email marketing is one of them. Email marketing has been around for a while already but unlike any other marketing tool it is still considered to be an effective in generating business leads.
Improve Telemarketing Effectiveness with these 3 Simple Tips - B2B Lead Generation Company Malaysia The importance of telemarketing goes without question. Being a channel that allows businesses direct access to the minds of their buyers, telemarketing has to be executed with the right approaches. Here are tips from Business2Community.com on improving your B2B lead generation telemarketing. Get personal When 70% of B2B buyers rated how vendors engaged with them as being more impactful than what they’re selling – it’s time to really get personal with your approach, including your qualifying questions. Before you even jump into your sales pitch, make sure you understand what challenges your prospect is facing and if a need exists for your product. Don’t push your luck With the changing role of B2B sales in the digital age, B2B buyers are becoming increasingly expectant of us to understand their business challenges and needs. And when it takes an average of 80 calls to develop a new opportunity, you need to make sure you’re adding value to your prospects every time you speak.
How To Pitch Your Sales In Malaysia In Just Two Minutes A challenge for a lot of marketers, even for the experienced ones, is how to pitch their sales, especially to Malaysians. A lot of business prospects often do not have the time to listen to your speech. In terms of success in your lead generation campaign, this can be a daunting situation. Of course, there is a way around it. The Three Vital Ways to Make your Telemarketing more Efficient - B2B Lead Generation Company Malaysia Despite their insistence that telemarketing is on the verge of death, some marketers would eventually find themselves in the wrong spectrum when they realize that B2B companies are still conducting cold call campaigns. Telemarketing still manages to stay at the top of the list of the most effective lead generation and appointment setting channels. Its position is supported firmly by the prevailing demand for direct and real-time communications that succeed where social media and email engagement failed. Marketers maintain an immense degree of optimism that they could get quality B2B leads from cold calling. What’s more, even though case studies and white papers show numbers unfavorable to telemarketing, businesses still believe they can do more in using the channel in ways that deliver high-value opportunities. Here are three ways to make your telemarketing campaign more efficient, as seen on an article published in Target MarketingMag.com: Don’t Count on Voicemail Messages Being Heard.
Why Outsourcing To B2B Lead Generation Firms Is Best Recommended Many companies these days especially those that are engaging in b2b or business to business transactions are having a hard time trying to be impressive to the eyes of their bigger accounts. They have to “look good” all the time and they know that one of the best ways to “look, feel and smell good” to these big-time company clients of theirs is to give themselves a chance to know more about these potential customers. What they can do, as what they are aware of, is not just to generate qualified leads but also to do lead nurturing as well. By lead nurturing, they can get to know more about their clients in real time and, perhaps, they can be able to know more about their needs and try to find out what other products and/or services or anything that can address the concerns, needs and issues of their clients. It’s not that easy and convenient to qualify business leads, sales leads or marketing leads and then, do lead nurturing and management.
The True Meaning Of Home-Based Lead Generation I know that this may sound weird for some marketers and business managers, but outsourcing your work to professional lead generation firms brings up images of people hunched in front of their computers in the basement, generating more sales leads for you while the laundry is running or the pasta on the stove is simmering. Yes, this is a very plausible scenario, as these outsourced marketing agencies may only be organized through the internet, while they are actually working in their homes. While this may be awkward for companies hiring them, this is a reality that some firms are willing to accept as long as the people they hire still get the job done. The reason why some companies have second thoughts about home-based workers is their perceived lack of professionalism on the part of the workers. Some fear that working from home may diminish productivity or even result to loss of data or compromise of the hiring company’s business database network. Lack of professionalism?