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Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers

Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers
It’s a brave new world out there, though not the one Aldus Huxley envisioned. Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Celebrities use social media themselves to promote…, well, themselves. To automotive company executives, it sounds like a golden opportunity. Give them what they want, that’s the answer. Everyone is getting on the game. Of course they do; the restrained options remind them of their parents’ or grandparents’ cars. A chrome Bentley or Rolls may cause loyal customers a heart attack, but in the end it’s only business. He calls it “The Instagram Effect”. Make no mistake: Gordon Gecko was right. Story Reference: Autonews Photo Gallery

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Department Stores in Peril as Luxury Brands Feel the Pinch Luxury brands such as Coach, Michael Kors and Ralph Lauren are not happy with having their products deep discounted at department stores, which may lead to a different relationship down the road between luxury brands and mass retailers in general. On top of that, some department stores are already taking a hit. Macy’s stock dropped 50% in the past year and, while announcing its not-so-great second-quarter earnings Thursday, the retailer that it will close 100 of its locations. The earnings were actually better than expected with same-store sale decreasing by 2%. The brand is doing everything it can to get back to break-even. Deep discounts brought in tourists to Macy’s, accounting for 5% of the company’s sales, reports.

Burberry, Pinterest Launch Cat Lashes – WWD Burberry is taking to Pinterest to launch its latest beauty product, aiming to capitalize on the platform’s 38.5 million monthly unique viewers in the space. In tandem with the launch of Cat Lashes, the brand’s new mascara that launches today, Pinterest will begin to generate custom boards for users populated with Burberry Beauty content and product. It’s Burberry’s latest attempt at using social media to introduce a new product to consumers. Can a hashtag change the fashion industry? Now in its second year, Fashion Revolution Day (FRD) is a hashtag campaign designed to keep the most vulnerable in the fashion supply chain in the public eye. Held on the anniversary of the Rana Plaza factory collapse in Bangladesh, participants are encouraged to take a selfie showing the label on their clothes and ask the designer or brand #whomademyclothes. It’s an important cause, but can a hashtag campaign really bring meaningful change to the fashion industry?

Burberry becomes first luxury brand to personalise on Pinterest Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product. The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board.

Vivienne Westwood is the latest designer to shake up the status quo The fashion calendar is in a state of flux. The past year has seen a wealth of designers reject the decades-old show system to instead show on their own terms and fuse men’s and womenswear lines. Burberry, Gucci and Vetements and are among the designers who have led the disruption, presenting men’s and womenswear lines alongside each other, choosing to show off-schedule. Elsewhere brands likes Versace, Tom Ford and Moschino have introduced unconventional retail models, adopting a “see it now, buy it now” model following their runway shows.

Luxury’s Pain as Others Gain in Hong Kong and China - China Real Time Report Six months ago, Canton Road had a jewelry shop selling Rolex watches, diamond rings and the like for thousands of dollars. Today, the space is occupied by a Colourmix Cosmetics shop selling inexpensive lipstick and cosmetics. Similar changeovers are happening all over Hong Kong, real estate industry experts say, as consumers spurn high-end goods and focus their spending on mid-range brands like SASA cosmetics and Adidas athletics.

What Sustainability Means To The Millennial Generation Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide According to Goldman Sachs, there are around 92 million millennials in the US currently, making them the largest demographic in American history so far. Critically, they are also set to be the most important consumer group yet, with estimates of annual spending projected at around $200 billion by 2017, and $10 trillion over their lifetimes as consumers. With these figures comes the all-important question of how business can best cater to this multi-faceted millennial marketplace—the real questions being what do they value? Burberry New London Fashion Week Home Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning. Bailey On The Changes At Burberry

The top five designer collaborations from 2016 so far However, they can be far more than that, allowing fashion retailers to attract new target markets, as well drumming up large amounts of media interest for the parties involved. Drapers looks at the five of the best examples of fashion collaboration from 2016. Uniqlo x Liberty liberty london for uniqlo 008 Bringing together British floral prints and modern daywear, Uniqlo x Liberty launched on March 18 and was met with a positive response from customers.

American Luxury Companies Remain Cautious as Weak Traffic Weighs on Sales NEW YORK, United States — Luxury-goods sellers are keeping the champagne on ice. Despite posting earnings that topped analysts’ estimates for their most recent quarters, Coach Inc., Ralph Lauren Inc. and Michael Kors Holdings Ltd. all offered less-than-rosy forecasts. The gloomy outlooks weighed on shares of Coach and Michael Kors, while Ralph Lauren’s stock rose on optimism that a turnaround plan from its new chief executive officer is gaining traction. Executives at the companies — which sell merchandise ranging from $400 handbags to $5,000 pea coats — say decreased tourism to the US and dwindling spending are hurting sales at department stores as well as their own locations. Sustainability in the Fashion Industry - Supply Chains Effect on the Environment As one of the biggest players in the global economy, the fashion industry has a responsibility to help protect the environment. We’re commemorating this Earth Week by asking some tough questions about our impact on the planet and what we can do about it. We’ll also be profiling people and companies who are instigating change. We’re calling the series “,” and to kick things off, Maya Singer takes a look at the harsh realities of the fashion supply chain.

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