Breaking Up with Facebook: Where Are Brands and Young Users Going? “We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. Eat24 is one of the many brands reevaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects organic reach. That means that even if your brand page has a million fans, only around two percent of those fans will see anything you post… unless you pay for it, of course. Shifting Facebook to a fully paid platform will most likely also shift the types of content you’ll see on Facebook from brands. In short, we’re about to see a whole lot of ads. Of course, paying to boost Facebook posts is not in every company’s budget, especially for smaller business or non-profits. Joining the conversation in the comments on Eat24’s Facebook page (now defunct after the brand departed), fan Tim Skellenger wrote, ”I hope more companies join this and Facebook gets the message!
35 Powerful Cloud Tools for Modern Librarians In a world where "everything is on the Internet," public perception is that libraries are antiquated. The reality is that in a world of information overload, libraries are a valuable resource to vet credibility and, often, are the only guardians of content created in the pre-Web world. Now more than ever, the job of Librarian is about helping people access information. Curation, cataloging, and discovery — librarians sift through the continuing avalanche of written information to unearth the gems. The question facing the modern librarian is how to connect with today's tech-savvy populace and keep content accessible despite budget cuts. These tools work as an alternative to Microsoft's expensive Office Suite. 1. 2. 3. Another smart use of Zoho's cloud tool is demonstrated on the Clayton State University website. While a productivity suite can be wrangled into a clunky to-do tracker, a Web-based project management tool will get the job done easier and more elegantly. 4. 5. 6. 7. 8. 9. 1.
Free Online Keywording Tool, IPTC editor, suggestions for photo tags New keywording tool Try the new FREE iStock keywording tool with cloud backup - offering AI keyword suggesting, auto categories and bulk-edit features. This is a must for all serious stock-contributors - go to qhero.com This tool will suggest keywords based on similar images, and it lets you compare keyword popularity. The site aims to serve the needs of photographers and illustrators in their quest to tag/keyword their images. It helps you to easily find proper keywords that people are actually using in their searching process. How does it work? First you type in several basic keywords that describe the image you want to keyword. About using this site: Please respect that you are not allowed to use this site for providing a service that you sell to another person or company.
Tales of the Library Lady... The Ultimate Guide to Using Tags and Hashtags Effectively Denis Duvauchelle is the CEO and co-founder of Twoodo, the ultimate online collaborative tool. Why does researching [hash]tags matter? Whether it’s blog articles, publications, videos, images, podcasts, infographics or simply the text of your website, your content wants to be found. Researching the right keywords, expressions, tags and hashtags is more essential than ever. Here, we will explain how tag research is related to your core keywords, and how it is an essential growth hack. But first a little fact. FacebookTwitterFlickrGoogle+SquidooYouTubeInstagramKickstarterTumblrFriendfeedWaywireDiasporaToutVineApp.net What do keywords, tags and hashtags do? The keyword or keyphrase is the key information that your content is about. Ultimately, tags and hashtags have the same purpose – to make you findable on websites loaded with content and to draw people’s attention to whatever it is you want them to see. Hashtags become very useful when you want to remarket old content. ut what can you do?
There Is No Digital Divide We all know poor people are on the wrong side of an uncrossable technological chasm known as the “digital divide.” Their lack of iPads and data plans and broadband is just one more way they’re doomed to stay poor right up until they become the shock troops of the zombie apocalypse, am I right? Indeed, a recent New York Times piece, “Wasting Time Is New Divide in Digital Era” (or, as Gawker put it, “Poor People Are Wasting Time on the Internet!”) asserts that while all kids are spending more time with media, those with lower socio-economic status were spending even more of it, and on activities like Facebook that aren’t exactly conducive to learning. In other words: even when you give poor people access to technology, they don’t know what to do with it! Jessie Daniels, Associate Professor of urban public health at Hunter College and CUNY and author of a forthcoming book on Internet propaganda, tweeted her displeasure at the piece. 1. 2. Daniels: “Yes, that’s definitely part of it. 3.
Post Smarter: The Best Times to Use Social Platforms (Infographic) Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from LinkedIn. As social media usage becomes ubiquitous, the rate will only continue to grow, as more small businesses use Facebook pages and Twitter as their main platforms for communication, even more so than their websites. Related: What Day of The Week Will Your Company Be Mentioned Most? (Infographic) The LinkedIn study and SumAll data further find social media’s importance to “hyper growth” companies (those with significant year-over-year growth). Ninety one percent of these firms said social media grew awareness, and nearly three quarters grew their social media budgets in the past year. Once small businesses are on social media they need to then figure out how to leverage each platform to meet their goals. Click to Enlarge+ Related: 5 Social Media Tricks to Boost Your Business
Every Day I’m Tumbling by R. Toby Greenwalt on June 7, 2013 If there’s a theme to The Wired Library, it’s this: technology and libraries are a natural fit because of their shared democratic potential. But sometimes people just want to see hilarious cat photos. Like Pinterest, Tumblr allows users to collect interesting things they find (or create) online and share them with people in their network. As with all-you-can-eat sushi, it’s easy to be skeptical of Tumblr. The method for creating content on Tumblr is simple: a basic text editor and a selection of tools for uploading media. By combining all of these features, Tumblr has introduced a level of transparency to its own measurement tools. I’ll give you an example, using a post from the Skokie Library Tumblr.2 By following this thread, you can chart just how far your posts travel through the Tumblr universe. It’s stuff like this that has allayed my initial doubts about Tumblr as a useful tool for libraries on the Internet. Streamline your workflow.
The Best Free Stock Image Resources on the Web Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. In this post, we’ll share more than 20 different sources and tools for free images, covering searchable image sites, create-your-own-image tools, and more. (Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.) Understand these terms before using any free images A few things to know before we get started. What is Creative Commons? Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools. 1.
Use Your Smartphone At The Library, But Not To Read Books While American libraries sprint to digitize their books, one Japanese library is using technology to enhance the experience of reading ink and paper. The Hanno library in Japan has just enabled a new use of near-field communication, or NFC. NFC is a wireless technology, sort of like a low-power Bluetooth that can transfer very small amounts of information just by tapping (learn more about it in our primer). That might be a URL or a payment--pretty small-fry considering what Bluetooth can do these days, but the key to NFC is that the item that's sending information doesn't need any power whatsoever. The library has installed about 100 tags, called "Tatchitagu," on its shelves, provided by Fujitsu. Even better, the system lets you check out books or add them to a sort of wish list so you can remember to check them out later. [via NewLaunches]
30 of the Most Beautiful and Well-Designed Android Apps 4 November '13, 09:24pm Follow Android can be beautiful. Naysayers might tell you otherwise, but it’s absolutely true. Here, we present 30 of what we consider to be some of the most beautiful and well-designed apps available on the Android platform. Update: This article is paginated to make reading easier, but you can click here to read all of them on a single page. Image Credit: Justin Sullivan/Getty Images