Are real people the new faces of fashion?
"Of course a lot of people are underrepresented in fashion," says photographer and Hood By Air casting director Kevin Amato. "I did an editorial maybe five years ago for a big house and I shot all black boys and the house banned me from shooting their clothes for the whole season." But, says Amato, things are changing. "Now I look and I see diversity. It's what everybody is doing. It's quite brilliant." Performance artist Boychild at Hood by Air. "Diversity is becoming more of a given now," agrees casting director Preston Chaunsumlit. Last summer, the chain's New York store used "real size mannequins" for its window display. Yes to this. And yes also to last week's announcement that Noah Galloway, an Iraq War veteran and double amputee, will be the new face of Kenneth Cole's new men's fragrance. This particular casting decision also raises important questions about the way in which brands use casting within their marketing campaigns. Alexander McQueen spring/summer 1999 Credits
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