Best designer collaborations in high street history How did you fare with Alexander Wang X H&M? As we countdown to Simone Rocha X Jbrand and Mary Katrantzou X adidas Originals, we recall the best designer collaborations to grace the high street and our wardrobes BY Stephanie Hirschmiller | 06 November 2014 Designer collaboration season is upon us once more and as we begin to plan our campaign for securing Alexander Wang x H&M (gird your loins for November 6) with a military precision guaranteed to surpass the United States' foreign policy, we turn to reflect on our favourite high street capsules in recent memory - of battles lost and won, ones that got away and pangs of buyer's remorse. READ: Everything we know about Alexander Wang for H&M How well do you know your collaborations? Alexander Wang X H&M So we attended the London preview party the evening before the collection actually launched. adidas Originals Mary Katrantzou adidas Originals by Mary Katrantzou: neoprene jacket £355, sneakers £195, dress £355 J Brand Simone Rocha Topshop J.W.
Researchers dig into why global consumers buy luxury goods 10:13 a.m., Feb. 6, 2013--A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent away, another woman purchases the same suitcase at the company’s store on New York’s 5th Avenue for the equivalent price in dollars, $3,000. Why? What motivates their purchases? That is precisely what University of Delaware researcher Jaehee Jung and her collaborators at universities in nine other countries sought to answer. Despite the glum worldwide economy, luxury goods are selling well. In the U.S. it’s about hedonism. “American consumers generally buy goods for self fulfillment, rather than to please others,” she said. Jung surveyed American college students. “In Western cultures where individualism is valued there is generally less pressure to fit in with groups, such as peers and co-workers, than in Eastern cultures where collectivism is valued,” she said. “Many luxury goods originate in France,” Jung said.
Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext by Eric Shorey 1/30/2014 Valentijn (on left) wears Giorgio Armani. Ryley (center) wears Armani Collezioni. Barneys has taken a progressive step forward with its new ad campaign and catalogs: Shot by legendary photographer Bruce Weber, “Brothers, Sisters, Sons & Daughters“ features some 17 trans men and women sporting high-end fashion available at the luxe retailer “I was exquisitely aware that in the last decade, the [lesbian, gay and bi] communities have made extraordinary advances, and the transgender community has not shared in that progress,” Barneys marketing exec Dennis Freedman, formerly the creative director of W magazine, told the New York Times. The models are depicted interacting with family members and loved ones (while still looking devastatingly gorgeous) and their personal stories are being shared on a Barney’s mini-site, The Window. One of the participants, Valentijn de Hingh, was impressed Barneys looked beyond the bottom line: h/t: New York Times @eric_shorey
How Not to Extend Your Luxury Brand In 1972, Diane von Furstenberg created the multifunctional wrap dress, which captured the imagination—and the pocketbooks—of a generation. By 1976, she had sold more than five million of her designs and was hailed by Newsweek as “the most marketable woman in fashion since Coco Chanel.” Von Furstenberg didn’t stop there: She developed a line of beauty products and fragrances and stamped her name on everything from luggage to eyewear to jeans to books. The strategy worked at first. Von Furstenberg’s premium name generated high margins for every product it adorned, regardless of the category. But a few years into this heady growth, the brand lost momentum. What happened? But our study of 150 luxury brands, involving interviews with more than 300 executives worldwide and analyses of approximately ten years’ worth of financial data for each brand, shows that this rule doesn’t always hold. Consider Louis Vuitton and Cartier, each of which has gross margins above 79%.
What does the rise of digital marketing mean for luxury brands? | Marketing luxury goods (Feb 15) The rise of digital marketing is changing the way luxury brands engage with customers, and traditional companies must embrace what is now possible in today’s connected and mobile world or be left behind. “The luxury industry is at a turning point,” said Chris Moody, creative director at brand consultant Wolff Olins, speaking at a seminar hosted by the Guardian and held in association with Harrods Media. An invited audience joined industry experts to debate the risks and creative opportunities for luxury brands enabled by digital technology. Digital interaction was a feature of the event itself, as audience members participated through an iPad app, submitting questions and voting on which ones should be addressed by the panel. The automotive industry is an example of the profound change wrought by digital, said Laura Schwab, marketing director at Jaguar Land Rover. “The amount of times people actually go to a car dealership has diminished. “We do no big bulk emails,” said Schwab.
How much do top fashion brands really depend on China? When, in July 2011, LinkedIn hired Dan Roth, everyone in the media industry thought the “professional” social network was up to something big. Roth came with an impressive résumé: Forbes, Condé Nast Portfolio (a great but ill-fated glossy), Wired, then Fortune, where he served as managing editor before being poached by LinkedIn. Four years later, Roth snatched Caroline Fairchild, a young, talented writer and editor from Fortune. Everyone (yours truly included) was wrong about LinkedIn editorial potential; it didn’t became a significant business media player—and most likely never will. Why? First of all, instead of developing true journalistic content, as expected from its impressive talent line up, LinkedIn opted to bet on quantity. If Quartz or Politico taste like espresso, LinkedIn’s editorial content feels more like American coffee: cheap, bland, diluted but unlimited refills. On LinkedIn, every piece has a purpose: self-promotion (“I’m looking for a job, see my expertise!”)
Everything we know about Balmain for H&M Luxury faces tough quest for next big market The author is a Reuters Breakingviews columnist. The opinions expressed are her own. With China demand slowing and a weaker yuan, luxury brands face less fashionable growth. China has gone from a blip on luxury’s radar 15 years ago to the source of a third of global sales. The conditions for a luxury growth story are pretty specific. India has many of the same conditions. Brazil has also lost appeal as its currency has fallen in value. The most promising market might not be emerging but re-emerging. Apple embraces its future as a very expensive luxury brand Apple products were always high end, but now they're shooting for being downright rich. This week, Apple made itself more appealing to people with money to burn. It debuted a new Apple Watch collection from designer brand Hermes, an Apple TV app from high-end fashion site Gilt — where some outfits cost more than $1,000 each — and rose gold iPhones. The mass-appeal, cheaper iPhone 5C was quietly shelved. Given its heavy focus on design, this isn't surprising. "[It's] a continuing strategy by which Apple positions themselves as a company that appreciates the same level of quality that is often times associated with luxury brands," said Gartner analyst Brian Blau. But in recent months, Apple has taken its luxury cachet to new heights, spurning more affordable tech for ultra-high-end accessories. Image: Ryan Emberley, Invision/Associated Press Its biggest step in this direction was the launch of the Apple Watch. Image: Eric Risberg/Associated Press Have something to add to this story?
Luxury brands: higher standards or just a higher mark-up? | Guardian Sustainable Business Do expensive clothes come with a guarantee of ethics? If you pay more for clothing, do workers on assembly lines and in cotton fields automatically get paid more? Cheap retailers such as Primark, Tesco and Asda are generally held up as the villains of the industry: accused of driving wages and working conditions down through their desire to sell clothes at extraordinarily cheap prices. Buying expensive clothes is often suggested as an ethical option, with the idea being that designer brands somehow use their profit margins to benefit their workforce. However, a high price tag is no guarantee of ethical practices. Numerous high-end brands including Prada, Hugo Boss and Dolce and Gabbana have been highlighted in a recent Clean Clothes Campaign report on conditions in the “Euro-Mediterranean textile cluster” – the former Soviet countries of eastern Europe plus Turkey. It is low minimum wages that draw corporations to the global south. Read more like this:
Luxe Strategy: Luxury Brands Using Social Media | WHY THIS WAY Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged. Ogilvy Digital 360’s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Bhargava’s and Owyang’s practices are starting points for luxury retailers who are contemplating a venture into social marketing. Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. 3. Fashism.com 4. 5.
Queen 'helps sell UK luxury brands' The Queen plays a key part in selling Britain's luxury brands abroad, according to Warwick Business School. With the luxury market worth around £167 billion last year, many brands have found a perceived association with royalty provides a key advantage over rivals. "Luxury goods are defined as those satisfying hedonic rather than functional needs and our research has found this is an area that Britain enjoys a distinct advantage in," said Professor Qing Wang. "The Queen is a significant reason for this, as a very important factor that makes Britain stand out is that it incorporates tradition and innovation seamlessly. "Put differently, Britain's advantage lies in the so-called soft power, which is defined as the ability to get what you want through attraction rather than through coercion, and the UK's royal heritage is a key part of that." The research focused on the China, one of the biggest markets for luxury goods.
Rihanna poses with shirtless love interest Travis Scott in advert for Puma collection By Fehintola Betiku for MailOnline Published: 13:40 GMT, 16 September 2015 | Updated: 23:32 GMT, 16 September 2015 They appeared to confirm that they're more than friends when they put on a steamy display at a recent New York Fashion Week party. So it only makes sense that Rihanna would cast new love interest Travis Scott as the perfect model for her new Puma collection. Uniting for a sultry shoot, the latest couple in town posed back to back in the official advert for The Creeper campaign. Scroll Down For Video You Da One! Seated on a large white box, Rihanna cuts a sensual figure, in the shot taken by Tom Munro, as she shows off her pins in a thigh high split black maxi dress. With her curly locks concealing her face, the 27-year-old smoulders as she looks dead into the camera lens while resting her hand on her head. Putting his sculpted physique on display, Travis, 23, rests against the You Da One singer while donning leather pants and exposing the band of his Puma boxers. Loaded: 0% First!
British luxury goods market set to double The British luxury market is in rude health. In fact, it is predicted to practically double in size from 2013 – making it worth £51 to £57 billion by 2019. This intelligence comes as the result of a report conducted by Frontier Economics for British luxury trade group Walpole which has the UK's high-end and cultural industries growing at around 7.8%. The figures comprise those taken from a range of luxury brands across fashion, accessories, jewellery, timepieces, premium beauty, automobiles, wines and spirits – not least British luxury behemoths Burberry and Rolls-Royce. This forecast is extremely positive news for the industry, especially in view of decreased demand for luxury goods in the Chinese market due to its economic slowdown, and comes notwithstanding the release of weak sales figures from Burberry.