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OracleVoice: 10 Tech Trends That Will Transform Your Industry I have bad news for companies that are struggling to improve their customer engagement—it’s only going to get more difficult. Social-savvy, smartphone-carrying consumers will switch allegiances faster than you can say “customer relationship management.” “Customers are going to get harder to deal with, not easier—less loyal, more picky,” says Oracle Oracle President Mark Hurd. Hurd was speaking at Oracle Industry Connect in Boston, where more than 1,500 business and technology executives from the communications, financial services, health sciences, retail, and utilities industries, and those from project-intensive industries such as construction and manufacturing, came together to delve deeply into what’s happening in their sectors. They also shared ideas and best practices where there’s common ground. The customer experience is one such area—a challenge, opportunity, business goal, and IT undertaking all rolled into one here-and-now, make-or-break imperative. Source: iStockphoto

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