background preloader

Make your Business Grow through Effective Corporate Events

Make your Business Grow through Effective Corporate Events
There has been a lot of talk recently about the continuing emergence of marketing automation systems, with B2B companies investing in lead management and market research tools. This is also true with businesses that want to upgrade their appointment setting infrastructure to increase their sales conversions. But even with such developments, businesses still see great potential in corporate events. Direct marketing and selling are still best implemented through real-time activities such as exhibitions, trade shows, corporate meetings and product launchings. Considering that many B2B buyers prefer direct in-person engagement over emails and inbound calling, it wouldn’t hurt at all to ride this persisting trend. For a fact, corporate events make business expansion possible. Success in planning and implementing such activities is altogether a different story. Put benefits in mind. Plan the venue and context. Attract the right people. Follow up on newfound partners.

Trouble With Singapore B2B Leads? Use Telemarketing One of the reasons why foreign investors fail in gathering B2B leads in Singapore is because they lack the tools necessary for an effective lead generation campaign in the country. While it is true that Singapore presents a lot of business potentials, the problem here deals with how to best contact them. Considering that the best modern marketing tools available, like social media and email, can take a long time to produce the desired results, you know that a better solution is needed. It may be necessary to employ a rather old-fashioned, but still effective, marketing tool – telemarketing. Yes, you may be howling in protest over this suggestion. For one, it can speed up the response rate of your campaign. As long as you choose the right set of telemarketers to do your work, things will be all right in the end.

The Big Three of Online Lead Conversion Conversion is the ultimate goal of B2B lead generation through the use of content. Whether you’re using websites, blogs, landing pages, social media profiles or email, success can only be measured by the number of prospects who are eventually converted into paying customers. Unlike telemarketing or appointment setting campaigns, online marketing takes more time and strategy in order to produce results. Also, it’s much more complex on account of several factors that contribute to a campaign’s success or failure. There are certainly a lot of different ways to achieve that, but when talking specifically of content as a tool for conversion, everything boils down to 3 aspects: Grabbing attention through headlines and images Let’s face it: people online don’t go straight into reading the text of an article. When people browse through hundreds of content online, the only ‘filtering’ tool they have is that very brief moment when they read the headline and see a picture that mostly describes it.

Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone Research and Refine your Proposition Who they are? Understand their buying motivations and challenges.

3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data It is vitally important to know and understand your audiences’ roles and requirements. Engage participants the year round Want to have better chances in your events telemarketing and email campaign?

Events Telemarketing: How to Make your Invites Bear Fruit The B2B industry today is brimming with opportunities. It is then important for companies to use a variety of methods and techniques to meet such possibilities as network expansion, demand generation and lead generation. Among the most effective means that businesses can employ are company events such as exhibitions and webinars. Recent surveys stated that these are excellent sources for B2B leads, but this is only relative to the way the companies market these events. Poor event marketing of course can only result in poor turnouts, in turn leading to wasted time and resources. Much like B2B lead generation for certain products and services, event marketing should also use only the best practices in terms of prospecting for and inviting people to conferences and other activities. In light of this, it is essential to improve one’s events telemarketing to attract decision-makers like bees to a flower garden. Talk about relevance. Discuss missed opportunities. Confirm attendances.

How Event Companies in Singapore Make Their Events Successful • Singapore Event Telemarketing Blog Event planning is a huge industry in Singapore. This doesn’t come as a surprise as this dynamic and diverse city has all what an event planner needs. It has a wide range of world-class venues, efficient public transport system, and for twelve years, it has remained as Asia’s Top Convention City in International Congress and Convention Association. But just like in any other industry, there are top players in the event planning niche in Singapore. What sets these companies apart from the rest is their ability to turn every event into a successful one. They use multiple channels for marketing. They customize invitation for a specific group. They create a system. They master the art of management. They are excellent communicators. Event planning can be pretty challenging especially if you’re a beginner. #Event planning tips#Singapore Event Companies

Spend Less, Gain More with your Event Marketing Campaign If there’s anything that intimidates a B2B leader more than poor sales close data, it’s holding a company event. It entails the most costs. It involves the most exertion of resources. And, ironically, it is a very crucial component of company growth. Event marketing is a useful lead generation tool businesses of all dimensions cannot live without. Considered, you might as well hold an event no matter what. These factors will surely help get your event marketing money’s worth. Event Analytics. ROI Tracking. Data Collation. Company events shouldn’t be a subject of fear among B2B enterprises. It would cost you a fortune to hold a tradeshow or a symposium, but you can always take that relaxing sigh of relief after the event, knowing that your brand gets the exposure it deserves. Source: 3 Ways to Justify Your Event Spend #event marketing campaign#singapore company event#singapore event telemarketing

4 Steps to Improve Email Response Rates There’s no doubt that email leads other B2B marketing channels by a wide margin in terms of reliability in generating qualified sales leads. Along with company websites and in-person events, emails continue to top the priority lists of any forward-thinking marketer. Cold-hard facts and figures make a telling case of this. But there’s reason to believe that not all email campaigns follow best practices. You cannot really fathom a feeling that recipients decline to respond to your messages. Clearly, this is a dilemma common among many B2B businesses. Align Messaging and Offers. Be Creative. Create Urgency. Ensure Understanding. Source: Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates Please follow and like us:

6 Vitals Arts to Master in Outbound Telemarketing | Marketing in the Asia Pacific Training materials, online slides, self-help books and hundreds of instructional blogs have provided tons of advice on how to become an excellent telemarketer, but there hasn’t been a perfect formula – and this article will not change that, either. It’s impossible to create a flawless telemarketer persona on account of an industry that’s so complex and rapidly evolving. What’s possible, though, is to focus on improving certain areas of the telemarketing process. Eventually, as each small part is enhanced, a new skill set and approach will have been developed, and that’s the closest you can get to perfection. You can start off by mastering these 6 important aspects: The art of timing.This is not about how you determine when to respond to prospects over the phone – that’s an art you’ve probably already mastered.This is about learning that specific hours of the day are more productive than others.

Dimsums in Hawker: Make Your IT Products Noticeable in Trade Shows in Singapore Photo by Diana Schnuth – Singapore, like her Asian neighbors Malaysia and the Philippines, has a penchant for good food. “Bak chor mee” or mince meat noodles, barbecued chicken wings, braised duck rice, carrot cakes and dimsums are just a few of the many flavorful and mouth-watering hawker foods that are openly displayed and sold in food stalls in hot muggy hawker centers in Singapore. Can you imagine how inviting is the aroma, and how tempting are the looks of these tasteful food to the senses? Your IT products may just be as inviting and tempting to your potential customers, when offered or sold similarly like dimsums and noodles – not in a hawker center of course, but in Trade Shows. Take a clearer view of how Trade shows or events could be beneficial to IT products or for any brand for that matter, along with other marketing tactics you have in place. What is Trade Show? Who should come to a trade show? You Your Target Consumers It’s economical.

Asia Value Investor Conference – 8th December 2015 • Singapore Event Telemarketing Blog Singapore is indeed an ideal place to hold conferences. Another upcoming condference is Asia Value Investor Conference – 8th December 2015. The organizers of London Value Conference have decided to expand their network this Winter by holding their inaugural Asia Conference in Hong Kong. For those who have not heard of the London Value Conference, it is now into its fifth year and has brought together well-known investors including Howard Marks, Don Yacktman, James Montier, Michael Price, alongside many other notable fund managers. Read whole article here. #singapore conference#Singapore event

Related: