21 power tips to get your blog content shared on Facebook/Twitter There is a recurring nightmare that I have and it started on the day that I posted my first article on my blog. It goes something like this…I wake up in the morning and check my blog traffic and no one has shown up to read my latest post. The Google analytics show zero traffic and the WordPress stats confirm it.. yes..what I had written is so boring and uninviting that the digital natives went off to play with the other 199 million bloggers and never came back. Matching that nightmare is the dream that the readers will turn up in their thousands and become raving fans. Bloggers in the main, crave attention otherwise they wouldn’t write, so making your content easy to share is one step towards having readers show up every day to your blog. Providing a tempting and low friction content sharing environment requires constant optimizing and fine tuning of your blog and the social media ecosystem that sustains it. 21 Power Tips Tips To Get Your Blog Content Shared On Twitter & Facebook 1. 2.
The attention paradox Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click on or even better, share. This is hard for mass marketers, marketers who are used to making average stuff for average people and promoting heavily in media where they can buy guaranteed attention. Smart advertisers, though, are realizing that they have to make content that people decide is worth watching. The challenge is that all those hoops you need to jump through to attract attention might be precisely the opposite of what you need to do to cause action, to get someone to change her mind or to connect. A squadron of singing ferrets might make your video spread, but that approach isn't going to cause the action you seek. And, alas, you have to do both.
Why Use Twitter? 5 Reasons to Jump on Board | Converting Copy Whether you love it, hate it, or are still completely confused by it, Twitter is here to stay. If you’ve been asking one of the biggest questions associated with Twitter: why use Twitter in the first place, consider these 5 reasons to make it a part of your marketing umbrella. 1. First, LOTS of people use Twitter. In the 4 short years since Twitter went live, it’s reached roughly 200 million users worldwide. 2. 3. 4. 5. 6. The Marketing Secret About Twitter That Most People Don’t Know Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events and news. The reality is that it is a much sharper tool than Facebook in one very important area and that is creating a large database of followers (subscribers if you like) without having a large marketing budget. On Facebook you have to drive people to your Facebook page to get them to “like” your page so that you can then provide updates that they will find interesting and engaging. This requires 2 key elements to really scale 1. 2. The challenge with Facebook is that this can cost you a lot of money to run a marketing campaign to grow your fans and this requires budgets that is only available to large companies and that is why you are seeing major brands with tens of million of ”likes” such as Coca Cola. The Power of Twitter The Challenge
Guide de démarrage des Réseaux Sociaux pour une entreprise [infographie] Voici une infographie réalisée par Getit Comms, une agence de marketing internet de Singapour. Il s’agit d’un guide rapide de l’utilisation des médias sociaux pour une entreprise débutante dans le domaine. J’y ai ajouté plus bas deux présentations en relation avec l’engagement et les métriques des réseaux sociaux. La première étape est d’établir ses objectifs avec ses employés et actionnaires (1). (2) Puis de déterminer où sont les acheteurs, et qui sont les influenceurs (3). (4) Ensuite il faut partager les responsabilités, et savoir qui va faire quoi au sein de l’entreprise. (5) La cinquième étape est la mise en place des différents comptes sur les réseaux sociaux : twitter, facebook, youtube, linkedin, flickr, .. (6) Maintenant il faut établir la stratégie de contenu à déposer sur ces canaux communautaires, et surtout établir les métriques (7) pour évaluer le retour financier, l’impact sur la société/marque, etc. *(7) Métriques du Social Media : [via penn-olson]
How to Tell a Visual Story (Even You, B2B): A Marketer's Guide As storytelling becomes more and more part of marketing, another trend is coming into focus: Brands are becoming more visual. They're using emerging image-driven networks such as Pinterest and Instagram, and they're making compelling visual updates to venerable platforms such as Facebook, Google+, and LinkedIn. Businesses that aren't ready for this visual revolution will get left behind. How can you prepare your brand to benefit from the power of visual content such as photos, slides, infographics, cartoons, and more? During our recent keynote at the MarketingProfs Digital Marketing World online program on content marketing, we (along with Mikes Hayes of Ben & Jerry's) offered our insights into the power of visual content marketing for brands. What follows are some highlights from that talk—including the visual opportunity for brands, and how they should embrace it. New Social Media Platforms Social media platforms are (in part) driving this visual revolution: Google+. Pinterest. Facebook.
How to Make a Twitter Background and 3 Reasons to Do It | Converting Copy If you are new to Twitter, then you’ll start out with their default sky blue background and egg shaped avatar. It’s a good idea to customize and personalize your profile with a custom background and avatar sooner rather than later for at least three reasons. First, many people will be hesitant to follow you if you just have the basic stock background and avatar in place. This shows that you are a newbie who either has no idea what they’re doing or is unlikely to use Twitter on a regular basis. Now that we’ve covered the “why”, let’s cover the “how” in how to make a Twitter background. If you take a look at my background, you’ll see that I have listed all of my various social media URLs as well as showcasing a logo for my site. Using an image creator of your choice, create an image background which is 1500 x 1000 pixels, that’s width by height. I just create a box and keep everything within that width and just go straight down along the length of my profile. Incoming search terms:
Search Twitter users by Location and Bio and Create Twitter Lists: LocaFollow Search and filter options allowing you to find people to follow depending on location, influence, number of followers, how active users are on Twitter and many more! Find the most beneficial people to target so that you can grow and increase the quality of your Twitter community. Find out your best time to tweet, discover the interests of a custom sample of users and endless extra features! To find out more about our product 5 Ways to Improve the Timing of Marketing Tactics Yesterday, HubSpot’s biggest webinar, the Science of Timing , shook up the Twittershpere and provoked curious discussions among marketers. With nearly 25,000 registrants, the webinar enjoyed hundreds of great questions. Here are the top 5 that stood out: 1. Should I tie my blog posts to my tweets to my Facebook status updates? You should definitely feature your blog posts on both Facebook and Twitter. 2. “There are false distinctions between B2B and B2C consumers,” said Dan. 3. Yes, if you feature the same exact tweets. 4. Before you start promoting your marketing event, take some time for testing. 5. Experimenting with timing is valuable for getting to know your audience well. Did you have a timing question we weren’t able to address?
Seven Habits of Highly Effective Tweets Effective tweets have characteristics that are easy to spot. You’re going to want to take advantage of that and utilize some of the practices that make for popular tweeting if you want to become a reliable tweeter that people can turn to. Here are some Twitter traits that make for effective tweets: 1. Clarity I have one person I follow who might as well be tweeting in a different language. 2. Twitter only allows for 140 characters, and you may think that’s concise enough. 3. You want your tweets to be searchable because that’s how people are going to find you and what you’re tweeting about. 4. With those 140 characters being so valuable, you don’t want to waste space by putting an entire hyperlink into your tweet. 5. People want to know how you can provide value to them. 6. For some reason, people really like to read lists. 7. When you ask questions, you’ll sometimes feel like you’re just shouting into an empty room. Jay Adams Jay Adams is a graduate student at the S.I.
3 Ways Writing Tweets Improves Your Copy | Converting Copy Twitter should be a part of your marketing plan if for no other reason than Twitter is massively popular these days and there are more new people in your niche to reach through this convenient and high profile social media tool every day. One of the things which makes Twitter what it is is the constraint of 140 characters when writing tweets. Bear in mind that letters, numbers, symbols, even spaces all count as characters. I see this constraint as a blessing, though, and recognize that writing tweets in Twitter improves your copy. Sure, grammar goes out the window in Twitter because it’s the sacrifice you have to make to squeeze your message in. Brevity is not only encouraged, but it’s required when writing your tweets. Remember, for someone to retweet your content, you need to actually shave your tweets down 10 more characters so that they can add the RT with your name intact.