10 Tips for Posting on Your Brand's Facebook Page
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers.
The attention paradox
Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click on or even better, share. This is hard for mass marketers, marketers who are used to making average stuff for average people and promoting heavily in media where they can buy guaranteed attention. And so, we see organizations buying likes and pageviews, pushing for popovers and popunders and all sorts of new ways to interrupt online.
How To Build A Facebook Landing Page With iFrames
I know it has been on your mind lately: How do I build a landing tab on Facebook now that FBML is gone? What are iFrames anyways? Is this now in the hands of super-geek programmers only?
How to Tell a Visual Story (Even You, B2B): A Marketer's Guide
As storytelling becomes more and more part of marketing, another trend is coming into focus: Brands are becoming more visual. They're using emerging image-driven networks such as Pinterest and Instagram, and they're making compelling visual updates to venerable platforms such as Facebook, Google+, and LinkedIn. Businesses that aren't ready for this visual revolution will get left behind. How can you prepare your brand to benefit from the power of visual content such as photos, slides, infographics, cartoons, and more?
How new Twitter algorithm for timeline may affect businesses?
Everyone loves Twitter, I really do and for me the very first reason is it’s not like Facebook. I always appreciate how Hitesh mentioned 10 reasons why you should choose Twitter over Facebook. No algorithm, no manipulation, a delivery system that has not changed since the launch (eight years now). Well, that is about to change Twitter CFO Anthony Noto announced on 3rd September that an algorithmic feed is indeed one of several changes to be implemented over 2015. Does that ring a Facebook like bell?
6 Tips for Running Promotions Within Facebook’s Guidelines
Promotions are an increasingly popular way for marketers to reach Facebook’s 400 million monthly active users. After all, if you see an item in your news feed about a friend getting a free burger, or entering to win an Xbox, you’re quite likely to check out how you can get the same thing. But promotions are legally regulated through the United States and the rest of the world, prompted by countless fake giveaways, confusing prize terms, etc.
Seven Habits of Highly Effective Tweets
Effective tweets have characteristics that are easy to spot. You’re going to want to take advantage of that and utilize some of the practices that make for popular tweeting if you want to become a reliable tweeter that people can turn to. Here are some Twitter traits that make for effective tweets: 1. Clarity I have one person I follow who might as well be tweeting in a different language.
Your Tweets Are NOT Your Own
Podcast: Play in new window | Download Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with? Brand, marketing and business leaders must realize and learn that a simple statement of “my tweets are my own” does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand.
10 tips on using Twitter for events
Laura Fitton, or @pistachio as she’s known on Twitter, has been referred to as the “Queen” of Twitter. Her mom-at-home to tech CEO Cinderella Story resulted in her founding www.oneforty.com and co-authoring Twitter for Dummies. Laura Fitton, aka @pistachio She is also credited with explaining Twitter’s business value to Guy Kawasaki and she’s been quoted in more than 100 national publications including the Wall Street Journal, Fortune and Newsweek.
How to Make an Infographic of your Twitter Profile
Computer technology at its birth was complicated and extremely difficult to use. It was the sand box of geeks and engineers. You had to have a degree in computer science to play with the big mainframes of IBM and Hewlett Packard. It was the age of “big iron”, water cooled monsters that took up rooms to crunch data that is now seen as simple tasks and can now be performed on your iPhone.
Why Most Facebook Marketing Doesn't Work
For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art.
