The ROI of Social Media: 10 Case Studies - TNW Social Media The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. I’ve put together a list of case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return. Social media outperforms banner ads Social media saved Cisco $100,000 Old Spice put their money where their mouth is ROI from Facebook ads
The Cliff I got two different business plans from friends today. Both of these guys are big thinkers, entrepreneurs through and through and destined for greatness. And both had precisely the same problem with their plan. It's a problem that's becoming very common... for products, for services, online and off. The problem is caused by our networked world, the quest for the Cow and the goal of reaching a Tipping Point. In the old days, there was pretty much only one way to grow a business. A magazine, for example, can't have a business plan that says it will accept no ads until it's bigger than Time or Newsweek. In our networked world, cliff businesses are a site to behold. eBay, for example, or Microsoft. The problem is, it's almost impossible to bootstrap a cliff business. The best cliff businesses online started with little fanfare (Blogger, or ICQ, for example).
Les origines de la e-Réputation Henri Ford disait « les deux choses les plus importantes n’apparaissent pas au bilan de l’entreprise : sa réputation et ses hommes. » La e-reputation devient un sujet de plus en plus important au sein de notre vie professionnelle et personnelle. A travers quelques articles sur la nowhere -enteprise, je vais tenter d’apporter mon éclairage sur le sujet. Réputation en Ligne On ne peut comprendre un sujet que si l’on connait son origine, son moteur,sa base. L’origine de l’e-reputation. Il était une fois, le Web. De cet immense quantité d’informations, comment pouvons-nous ressortir celle qui nous intéresse ? De cette question naquit un marché : les moteurs de recherche. Nous avons donc ici les deux piliers fondateurs de la e-reputation : le contenu et la recherche dans ce contenu. Une réputation en ligne se fonde sur l’impression, la synthèse subjective qu’offre une ou plusieurs informations rattachées à un sujet, une marque ou un individu précis. Réputation humaine Réputation humaine 2
The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months - The Blog of Author Tim Ferriss Profitability often requires better rules and speed, not more time. (Photo: Jetta Girl) I wrote this “margin manifesto” several months ago and somehow neglected to post it. Your requests for more content on start-up economics and processes reminded me. These are the principles I review whenever facing operational overwhelm or declining/stagnating profits. The financial goal of a start-up should be simple: profit in the least time with the least effort. Based on my interviews with high-performing (using profit-per-employee metrics) CEOs in more than a dozen countries, here are the 11 basic tenets of the “Margin Manifesto”… a return-to-basics call that gives permission to do the uncommon to achieve the uncommon: consistent profitability (or doubling of it) in 3 months or less. 1. 2. 3. 5. 7. 8. 9. 10. 11. Did you enjoy this post?
Social, mapping and mobile data tell the story of Hurricane Irene As Hurricane Irene bears down the East Coast, millions of people are bracing for the impact of what could be a multi-billion dollar disaster. We’ve been through hurricanes before. What’s different about this one is the unprecedented levels of connectivity that now exist up and down the East Coast. As citizens look for hurricane information online, government websites are under high demand. Over the next 72 hours a networked public can share its effects in real-time, providing city, state and federal officials unprecedented insight into what’s happening. Following are just a few examples of how data is playing a role in hurricane response and reporting. Open data in the Big Apple The city of New York is squarely in the path of Hurricane Irene and has initiated mandatory evacuations from low-lying areas. NYC Hurricane Evacuation Map The city provides public hurricane evacuation data on the NYC DataMine. Partnering with citizens in Maryland The best hurricane tracker ever?
Getting Links AND Content From Flickr You can get more than just links from social media. You can also get really great content. And one of the best places to find free content is on Flickr. There are tons of ways to use Flickr. I’ll start out by saying that full credit for this method goes to Rae Hoffman who passed it down to me while we were brainstorming ideas for Outspoken Media. Case study: The binocular site The Binocular Site prides itself on being an independent guide for all things binoculars. One of the content pieces Binoculars was working on was a List of Birdwatching Spots to go inside its Birding section. Building the content. Building a volunteer promotion army. The result? Thirty-five or so links to the main site (and that number goes up every week), to the directory and to other interior pages. Real foot traffic. A more linkworthy directory thanks to the incorporation of expert photos, thus making it easier for the marketing team to market and build more links to. Example #1: You’re a florist
CaddE-Réputation Why Isn’t My Site Listed In Google? | SEO Blog Search engine crawlers will index your new Wix website, but it may take them anywhere from 1 month to 3 months. Three months is a long time. Here’s some information on your Wix website’s indexing process and what you can do to help. Can Google Index My Flash Website? There’s been a lot of discussion on whether the search engines can actually crawl and read Flash websites. In short, don’t despair – your Wix can and will definitely be indexed. Just look at the picture below. Now let’s approach other tactics. 1. First of all, make sure you’ve checked the ‘List in Search Engines’ box in Settings menu. 2. Make sure to update titles, descriptions and keywords in Settings > Site Optimization. The title and description appear in search engine results so even though you can’t see the description on your site, it is one of the most important marketing elements, both in terms of the search engines and towards generating traffic. Keywords: Add about 5-7 keywords. 3. 4. 5. Get good, quality links. 6. 7.
52% des partages en 2011 ont été faits sur Facebook 2011 aura été l’année du partage. Sur Facebook, Twitter, par mail… On ne consomme plus l’information seul, on le fait en groupe. AddThis, acteur majeur des services de partage, vient de dresser son bilan annuel. On y trouve de nombreuses informations intéressantes. Le grand gagnant est bien sûr Facebook, qui regroupe 52,1% des partages, devant les mails (14,4%) et Twitter (13,5%, en hausse de plus de 500%). Les principaux perdants sont MySpace (- 56,9% de partages) et Digg (- 47,7%). Réalisé par AddThis
Facebook vs Twitter Twitter or Facebook? Or Both? In this post Steve Thornton (follow him at @stevethornton) explores the decision. The phenomenon of social networking is still in its infancy and it remains to be seen exactly which network might become the 800-pound gorilla in the space. There are now so many social networks vying for users that even the most elite “Digerati” have trouble keeping up with the ever-shifting landscape. The Evolution of Social Networking Compared to Search In the now-infamous dotcom era, Yahoo, Lycos, Excite and others evolved into portals in a desperate attempt to find ways to make money, since nobody had really found effective ways to monetize search. So it seems today that applications like Twitter and Facebook, while attracting new users at astounding rates have not fully defined their business models and the 800-pound gorilla has yet to emerge. Key Elements of Facebook and Twitter Why People Love Facebook Why People Love Twitter So Which Social Network is the Best?
Collection Versace pour H&M : un gros coup de buzz pour les deux marques A l’occasion de la sortie de la collection Versace pour H&M, Synthesio a suivi et analysé les commentaires publiés sur les deux marques entre le 1er et le 19 novembre. Une notoriété internationale Le partenariat entre la firme suédoise et la marque italienne a été très largement commenté, en particulier sur Twitter, le média social privilégié par les fans des deux marques (85% des commentaires). L’évènement a bénéficié d’une couverture internationale. Les Etats-Unis, le Royaume-Uni et l’Espagne sont les trois pays qui ont le plus relayé l’évènement. Deux évènements majeurs Le défilé de la collection à New-York le 8 novembre ainsi que la mise en vente des produits dans 800 magasins à travers le monde le 17 novembre ont été suivis de très près par les internautes. Versace gagne en visibilité mais H&M reste au centre de l’attention Versace profite pleinement de cette campagne et gagne en visibilité sur Internet.
slideshare L’analyse des sentiments, avenir des social media analytics ? Sur quelques pages test, Facebook expérimente en ce moment une nouvelle métrique : le negative feedback. Facebook n’a pas ajouté le fameux bouton “dislike” réclamé par une grosse part de ses utilisateurs (et afin de garder un environnement “positif”, ils ne le feront sans doute jamais) mais ça ne veut pas dire qu’ils n’ont pas de moyens de mesurer les réactions négatives. Le negative feedback mesurerait donc le nombre de personnes qui ont décidé de masquer votre activité dans leur feed suite à votre post, ou celles qui vous ont carrément signalé en spam. Ce n’est qu’un premier pas timide, mais qui montre quand même la prochaine direction que doivent prendre les insights, le système de statistiques de Facebook : il ne suffit pas de dire combien de personnes parlent de vous, il faut savoir si elles parlent de vous en bien ou pas. Contrairement à ce qu’on dit parfois, toute publicité n’est pas une bonne publicité. Une technologie encore expérimentale La prochaine révolution des analytics
Cultural Norms and Social Technology Adoption: A Discussion in P Last night the Parisian Twitter community met up at LaCantine, a coworking space. If you attended, you can find those folks Twitter handles on the initial blog post and follow your neighbors. Fredric took pictures, and blogged his thoughts from the event in French (and now English) about the conversation, I used Google translate and get the gist of his post. I hope the community will self-organize tweetups, I find once or twice a quarter to be plenty to really help solidify an online community. Although the community has come together for Barcamps, Blogger Dinners, and the very successful Twestival (I met the founder Sandrine Plasseraud last night) was created here, this was one of the first true Parisian tweetups. Questions about privacy I kicked off a conversation about the Future of the Social Web, which triggered a discussion for folks. Back to the topic on hand; How cultural norms impact social technology adoption.