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Inside Fashion’s Instagram Wars

Inside Fashion’s Instagram Wars
NEW YORK, United States — Throughout the year, Proenza Schouler designers Jack McCollough and Lazaro Hernandez and their team use Instagram to communicate with more than 342,000 followers, posting images that represent the world of the brand. But as fashion week kicks off, the Proenza boys, as they are known in the industry, are upping their game. For Spring 2016, the designers have partnered with reportage and portraiture photographer Landon Nordeman to capture and convey the brand’s take on the season with a total of five images posted over five days. “This project explores different elements of our design process: everything from more abstract inspiration and research, to sketching and sample making in our atelier,” Hernandez says. “It is a more intimate look,” McCollough continues. “We wanted to show the attention to detail and how things are made, which are often overlooked." Proenza Schouler Instagram image | Photo: Landon Nordeman) Related:  politics in fashionLuxury BrandsDissertation

Topshop Gets Called Out For Unrealistic Mannequin Body Standards By now, it seems as if most retailers have been involved in some sort of controversy. And while some have been because of tasteless graphics, or hypersexualized advertisements, one thing we continue to see over and over again—and frankly, we're tired of it—is the ridiculous body standards reinforced by the mannequins that model the clothing. Topshop, the popular British brand that boasts collaborations with stars like Gigi Hadid and Cara Delevingne, has come under fire after a shopper noticed that the store's mannequin had extremely thin legs. "Perhaps it's about time you became responsible for the impression you have on women and young girls and helped them feel good about themselves rather than impose these ridiculous standards," Berry wrote in a post on Topshop's Facebook page. It appears that Berry's action had a positive effect, as Topshop responded with a public post declaring that they would no longer be "placing any further orders on this style of mannequin."

Christian Louboutin debuts 1st lipstick collection that turns into a necklace Rejoice, beauty lovers. It’s official: Christian Louboutin isn’t just for shoes and fancy nail polish anymore. The brand is introducing its first ever lipstick collection, and of course, at £60 a pop, the lippy lives up to the Louboutin standard. Yes. That’s £60 for one lipstick. But somehow, for some reason, we still want it. MORE: Beauty hack: Putting lipstick under your eyes conceals dark circles Curse you, incredible packaging design geniuses and brilliant branding people. Louboutin’s first lipstick offering features three finishes; Silky Satin, Sheer Voile, and Velvet Matte, and there are 38 shades to choose from – each inspired by the fashion house’s most iconic shoes and handbags. Take your pick from bold pinks, rich wine shades, delicate nudes, and – of course – the iconic Louboutin red. Inspired by Louboutin’s Egyptian roots, the packaging is ultra ostentatious too, with a pointed base, golden exterior and a crown-shaped cap. Which is how ALL make-up should make you feel, just FYI.

Why fashion and beauty brands love Instagram Benefit Cosmetics has seen an uptick in customers who enter the store in search of specific products they’ve seen on the brand’s Instagram account. As a result Benefit, one of the members of the “millionaires club” (brands with more than a million followers on Instagram) is part of a growing number of fashion and beauty brands that are betting their social marketing dollars and resources on Instagram over any other platform. Claudia Allwood, director of digital marketing in the U.S. for the brand, said that compared with platforms like Pinterest, “the impact is much greater,” she said. “[Instagram] is really our top priority.” Benefit is not alone. Advertisement Instagram is blowing up: Fully a third of the world’s Internet population is expected to be on the photo-sharing site by 2018. The frequency with which they post has also skyrocketed: up 17 percent for fashion and 42 percent for beauty. And as Instagram opens its API to all advertisers, that rate is expected to continue to grow.

Migrants: Hungary Declares Border Emergency By Stuart Ramsay, Chief Correspondent, In Roszke, Hungary Hungary has detained 60 migrants for illegally crossing the Serbian border fence as it imposed tough new rules to secure its southern frontier and stop the flow of refugees. Authorities erected a razor-wire fence overnight at a railway track used by tens of thousands of refugees to cross into Hungary from neighbouring Serbia, a non-EU nation. Hungary also declared a state of emergency in two southern counties near the border because of the migration crisis. Migrants pressing against a barrier at the border with Hungary The Hungarian army has already been deployed in the south of the country‎ but reinforcements may be sent to the crisis areas. On Tuesday, police detained 60 migrants for breaching the razor-wire fence, the government said. Video: Born On The Road To Europe The spots where the fence was damaged were being repaired. Others pressed against the gates near a highway from Serbia to Hungary, demanding passage.

Christian Louboutin's lipstick debut Every woman will attest to the transformative properties of make-up – something of which Christian Louboutin is all too aware. His first foray into the world of premium beauty was a nail varnish that make its debut last year – complete with an eight inch spiked cap mirroring the height of his labels’ most vertiginous heel. Launching today is the follow up, lipstick. Three finishes – silky satin, a highly pigmented velvet matt and a gauzy sheer voile - make for 38 different permutations with colourways from the signature Rouge Louboutin through Diva, Miss Loubi and Very Privé that all take their inspiration from the brand’s shoes and handbags. But just as the nail varnish was an exercise in thinking outside the (shoe) box, a Louboutin lipstick was never going to be a "swing by the beauty counter affair". Just like a minaudière, it is infinitely closer to the world of costume jewellery than its friends behind the make-up counter. Available exclusively at Selfridges, £60

Instagram and Facebook have 'totally changed' the way people buy clothes in the age of the selfie - News - Fashion For the fashion conscious, photo-sharing websites such as Instagram provide a means of swapping style tips and getting a head start on the latest trends. But if everyone knows what outfit you wore last night, can you still wear the same thing next week? Young women are increasingly having to mix and match clothes to cope with the problem over “overexposure” in the age of the selfie, a phenomenon which is driving sales of skirts, tops and accessories and is having a profound effect on the fashion industry. Camille Charriere, a 27-year-old fashion blogger who runs the website Camille Over The Rainbow, said she had first become aware of the issue “long ago” when people started to share photographs of their style on Facebook. “From the moment that people started uploading pictures of themselves or having people tag pictures of them, they started to pay more attention. Camille Charriere on Streets of Manhattan on February 19, 2015 in New York City Amazon Fashion's studio in London Reuse content

Jeremy Corbyn vows to fight austerity in TUC speech - BBC News Jeremy Corbyn has vowed to fight the government's proposed welfare cuts and other austerity measures, labelling the Conservatives "poverty deniers". In a speech to TUC Congress in Brighton, the new Labour leader said austerity was a "political choice, not an economic necessity". He also signalled he would fight plans for conditions on union strike ballots, saying unions were vital to UK society. He said he would not be "an all-seeing all-knowing leader". He told delegates that he wanted input from all parts of society, including unions, to develop a different kind of inclusive, digital politics. Ahead of the TUC speech leading unions warned they will vote for a UK exit from the EU if workers' rights are weakened by the PM's EU renegotiations. Follow the latest developments in text and video But Mr Corbyn appeared to suggest he would not back an "in" vote at any cost, with Labour MPs saying the changes Mr Cameron agreed to social and employment protections had to be "right ones".

Gucci, Louis Vuitton craft best digital customer experience: report - Luxury Daily - Research Gucci fall/winter 2015 campaign In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas. Brands are boosting their ecommerce efforts, creating a better shopping experience for consumers or expanding their consumer base online through initiatives that court an international customer base. While in general the luxury industry is making improvements online, the growth is uneven, with some players moving ahead while others remain “immature” as a result of where they focus their resources. “Up to now digital competence has been a scarce resource in luxury goods companies, often organizationally segregated, and top management rarely is digitally native,” said Marco Pozzi, senior advisor of ContactLab, Milan. “But things now are starting to move, I am positive, in an acceleration. One example is its concession in T mall for Chinese consumers. Valentino store in Rome

Fashion in the Age of Instagram Photo In the Dries Van Noten exhibition at the Musée des Arts Décoratifs in Paris is a video that stitches together sequences from 20 years of his runway shows — a “supercut,” in online argot. On a tour of the show not long ago, Mr. It was, Mr. The professional photographers on the risers facing the runways now represent only a fraction of those furiously jockeying to document each outfit, accessory and bit of set dressing. So unremarkable is a smartphone camera in every hand, said Danielle Sherman, the creative director of Edun, that when she commissioned a director and a fleet of 20 borrowed iPhone 5s to create a video of her fall 2014 show, hardly an eyebrow was raised. This is fashion in the age of Instagram, a heady era in which digital media is changing the way clothes are presented and even the way they are designed. Digital media has also changed the way fashion is reported, consumed and shared. Few shows can compete with Chanel’s for over-the-top theatrics. The picture, Mr.

Swatch CEO Plays down China Turbulence | News & Analysis ZURICH, Switzerland — Swiss watchmaker Swatch is not worried by economic and market turbulence in China, Chief Executive Nick Hayek told a Sunday newspaper, noting its sales to Chinese customers will rise when stripping out exchange rate swings. "This year as well we will sell the Chinese in China and outside of China more than last year in local currencies," he said in an interview with Schweiz am Sonntag. The Swatch brand alone is generating 15 percent growth in mainland China and other brands single-digit growth when measured in local currencies and units, he said. Despite the strong Swiss franc, watch sales in the Swiss cities of Lucerne and Interlaken, popular with tourists, were in some cases up by half or more in July and August. "We never had such good numbers, and that of course has to do with the Chinese who are on holiday here," he said. Hayek said Swatch had decided to go ahead with a new battery that was at least 10 to 20 percent better than anything on the market.

5 Things You Need To Know About Alexander Wang Do you remember what the fashion world was like before Alexander Wang’s casual-yet-edgy-yet-refined creations hit the scene? Neither do we. It seems like he’s been around forever, but Alexander Wang’s eponymous brand is turning 10 this month! In celebration of Mr. Wang’s big anniversary, we’re rounding up 5 things you may not know about the designer. Courtesy Pascal Le Segretain/Getty He’s as charitable as it gets To celebrate the 10-year milestone, the designer decided to give back. Next up, Wang is partnering with Beats by Dre (again!) Lastly, Wang is the latest designer to partner up with Evian. Wang won the CFDA’s Fashion Fund award in 2008 — even after rebuffing judge Diane von Furstenburg In 2007, Wang launched his first ever collection, which received widespread critical acclaim. His collaboration with H&M crashed the website’s server Ten minutes before the Alexander Wang for H&M collection went live on H&M’s website, it crashed due to such high levels of traffic. –Adeline Duff

Instagram Unveils 'Shop' Button and New API to Grow Its Ad Business Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company. Instagram is launching ads with "Shop Now" buttons and other messages that link outside the app so users can take marketable action. Also, there's a new API—software platform—that lets marketing partners automate the advertising process. The API comes polished—able to manage, track and measure marketing campaigns—thanks to borrowed technology and lessons learned from Facebook, said James Quarles, Instagram's global head of business and brand development. "We have benefitted greatly from being a part of Facebook," Quarles said. Facebook bought Instagram for $1 billion in 2012, when it needed to secure a hold on the mobile future.

Floods, forest fires, expanding deserts: the future has arrived | Environment Climate change is no longer viewed by mainstream scientists as a future threat to our planet and our species. It is a palpable phenomenon that already affects the world, they insist. And a brief look round the globe certainly provides no lack of evidence to support this gloomy assertion. In Bangladesh, increasingly severe floods – triggered, in part, by increasing temperatures and rising sea levels – are wiping out crops and destroying homes on a regular basis. Or consider the Marshall Islands, the Pacific archipelago that is now struggling to cope with rising seas that are lapping over its streets and gardens. "Our airport retaining wall that keeps the saltwater out of the landing strip has also been breached. Across the planet, it is getting harder and harder to find shelter from the storm. By the middle of the century, forest fires and severe heatwaves will be increasingly common while crops will be devastated and vineyards will be scorched.