About IDEO

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. Under this system, IDEO uses both analytical tools and generative techniques to help clients see how their new or existing operations could look in the future — and build road maps for getting there. All of IDEO’s work is done in consideration of the capabilities of our clients and the needs of their customers.

IDEO | A Design and Innovation Consulting Firm