Introducing RACE: a practical framework to improve your digital marketing We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through RACE Planning. You can find more details about applying RACE for Internet Marketing Planning in our free RACE Internet marketing template download and it is used by our Expert members to create digital plans using our Digital Strategy Toolkit. To explain and fully define 'What Is Digital Marketing?' we created this popular Digital Strategy infographic in 2012 and updated in 2015 as shown below. It shows the Key measures to set targets for and evaluate at each stage of the funnel.
7 Affordable or Free Logo Maker Tools In previous years, small business owners had two options to finalize their business identity and generate a logo. They could either spend thousands of dollars to hire a professional designer to create something great and custom or figure out how to design their own. This resulted in a lot of really horrible and cheap looking logos floating around. Fortunately for all of us, times have changed and there are now free logo maker tools available to the masses. Check out these seven great free or affordable online logo maker tools: 1. Tools FYI: We’re switching to a new website later this year. On the new site, Tool Submissions will work like Game Submissions (i.e. you can submit your tools). Presently this page is manually updated.
5 qualities that make images more memorable How much more memorable are visuals compared to text? One oft-referenced answer is that people remember visuals 6 times better than text—an answer referenced in Buffer’s article on the anatomy of a perfect blog post and an answer that led to a lot of great discussion. After reviewing the original research, it’s clear that pictures are more memorable than words. So the next question became: People remember visuals better than text. But which visuals exactly? How and Why You Should Conduct a Brand Audit (Business Diagnosis) Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in sales and revenue?
Free Online Logo Maker, Generator Tool Missing or Broken Files When you get a 404 error be sure to check the URL that you are attempting to use in your browser.This tells the server what resource it should attempt to request. In this example the file must be in public_html/example/Example/ Notice that the CaSe is important in this example. 4 Powerful Tools from Google to Teach Kids Coding January, 2015 Coding is becoming one of the essential literacies in the 21st century education. There is a growing demand now for teaching students how to code. In his wonderful TED talk titled "Let's teach kids to code", Scientist Mitch Resnick made this beautiful analogy : When kids learn to code , it enables them to learn many other things, opens up many new opportunities for learning.
Ultimate Cheat Sheets for Photoshop and Lightroom Want an ultimate single-page cheat sheet for looking up keyboard shortcuts in Photoshop CC and Lightroom CC? The design team over at setupablogtoday have created just that: massive sheets that you can study and explore to your hearts content. The Photoshop Cheat Sheet Digital strategy for business Is your business ready for the digital economy? Do you have a digital strategy in place? Keeping up with digital technologies and incorporating them into your day-to-day business is essential if you want to remain competitive in an increasingly digital marketplace. As technology adoption rises across Australia, your customers' expectations of your business will increase.
Quick Certificates Choose from a variety of borders, Graphics Factory Clipart, ARASAAC Symbols and fonts to quickly customise a wide range of colourful certificates. Print single certificates or add a name list to print a whole batch quickly. Use the Resize Title button to step through alternate sizes and placements for the certificate title text. You can also use your own image in the centre of the certificate. Digital Strategy Consulting - Digital Marketing Audits: Boosting your digital marketing strategy with a digital audit Why a digital marketing audit? Experienced external eyes, independent of your agency and your brand team can identify how your budgets could work harder. Typically this doesn’t mean spending more, just changing the balance of where budgets and attention are focused. We’ll show you how to improve the effectiveness of your agency briefings and raise the value of the time your team spend on digital channels. To find out more about how we can help you achieve more while spending less, email TheTeam@DigitalStrategyConsulting.com Provides expert digital insightProvides independent, external, impartial reviewValidates communications against their objectivesValidates ability to optimise delivery of specific objectives
Cartoon Playground - The Funny Times Welcome to the Funny Times Cartoon Playground — a playground for your imagination. A chance to create your very own cartoon; a political cartoon, absurd pop-cultural moment, or gem of observational humor. Explore the cartoon elements listed on the upper right. You’ll find a gallery of characters, torsos and heads, objects, scenery and word balloons, all drawn by our friend, Pulitzer Prize winning cartoonist Matt Wuerker (thanks a million, Matt!). To begin, just drag and drop the elements you like into any of your cartoon panels. You can create a single panel cartoon or a cartoon strip with 2-5 panels.’ADD window’ inserts a new panel and ‘REMOVE window’ taketh away.
Mightybell: Get started for free Relax. Wherever you’re starting, you’ve come to the right place. Whether you’re just starting out with an idea, have a side project that’s growing, are ready to take your community to the next level or are banging the community drum inside your company, we’ve got a plan for you.