Web Trends - Getting Started With Web Trends The emerging web trend of Web 2.0 has brought with it the idea of a more interactive and social web. Ideas like social networking and wiki collaboration are exploding across the web, and for someone just now getting started with these emerging web trends, getting caught up can seem like a daunting task. Web Trends - Personalized Start Pages Personalized Start Pages are designed to be your starting point to the web. Web Trends - Social Bookmarking Social Bookmarking began as a way to store browser bookmarks and share them with friends, but it is quickly becoming a surrogate to traditional search engines as more and more people discover sites like del.icio.us to be a great way to find what they are looking for. Web Trends - Social Networking Social Networking has been around on the web since the mid-90's, but it has really taken off in the last few years with sites like MySpace and Facebook becoming among the most popular websites in the world. Web Trends - Social News Web Trends - Widgets
Social Media: The Free Beginner's Guide from Moz Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. Relationships Feedback Integration
The SEO pro's secret path Key Points Find groups of keywords (keyword niches) that your target customers search with.Research each keyword niche - its size, the competition, your site's current traffic and sales from it.Compare and prioritize your target niches in order of profitability. Your prioritized list of keyword niches is your SEO strategy. Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. Before they do any work on a site, professional SEOs use keyword research to find the groups of keywords - the keyword niches - they want to target. The path I take includes the following steps: Find relevant keyword nichesEvaluate your keyword nichesPrioritize your keyword niches Let's look at that in some more detail... Find possible keywords and niches Find groups of keywords (keyword niches) that your target customers search for using the following methods: Wordtracker's lateral search tool Enter a seed word (one will do). Keyword niche size
3 easy advanced steps to optimize your WordPress blog Everyone has a list about keyword counts, link text, and meta descriptions when they are working on their website or blog’s SEO. You read blogs that talk about title tags and that tell you to make sure you have an image that is named properly, but what else is there? A LOT! This article will go into the details about three of the more advanced (but equally relevant) SEO-related processes you should be thinking about when optimizing your blog or website, not only for search engines, but for Social Media and your visitors/readers. The Framework Images for Social Media and driving traffic Video and your users 1. Many people use WordPress and have a custom designed template for their brand. a) It’s better than others. It saves you time, money and possible SEO headaches to have your web pages be responsive. b) It’s built off Schema, which is the standard in coding used by major search engines. c) The community behind it. 2. c) Watermark everything you own. 3.
POMO | Blog Published on March 14th, 2014 | by Lisa Harrison 8inShare Probably one of the most common complaints I hear from prospective clients is, “I’ve had a Facebook page up for a while now, and nothing’s happened!” or “how can I start getting sales through my facebook page?” Does that sound like you? Unfortunately, whether your Facebook business pages were created by you, by a teenager, or by a high priced marketing team … the results are often the same: people are always shocked that they aren’t immediately inundated with new business. We’ve all heard the hype around the millions of people being on Facebook, and the zillions of dollars being spent every month on websites, resulting in a new millionaire being made every few hours. The cold hard truth about your Facebook business page Facebook and the Internet are like everything else in life – nothing happens until you make it happen. How to you turn your Facebook fans into sales? Build it, put it out there and invest in it In Summary About the Author
Grumpy Cat turns two, continues to make its owners very happy Internet celebrity Grumpy Cat stopped by the To access our premium content,please subscribe or log in. It's quick and easy. Your video will begin in 5 seconds Turn that frown upside down. Watch out world, Grumpy Cat has hit her terrible twos. The top dog in internet cat stardom, known for her downward smile and bugged-out baby blues, spent her birthday touring New York City with an entourage worthy of Hollywood. And Hollywood is where the funny-looking feline is bound, with a movie project in the works to add to her pile of endorsements and licensing deals that include her scowling face on limited-edition bags of Friskies Party Mix treats and her own line of “Grumppuccino” bottled coffee drinks. So who will voice the cat we love to caption? With her own agent, YouTube videos that have racked up millions of hits, T-shirts, calendars and a best-selling book available in 14 languages, exactly how much is this cat worth? “The business is doing very well,” Bryan laughed.
Ideal Blog Post Length for SEO “It depends.” What a totally unsatisfying answer. Of course it depends. But there are rules of thumb. Here are guidelines for length for ten types of content. Now that you’ve got the data, let’s look at the research… Ideal Blog Post Length for SEO Blog posts vary in length from a few short paragraphs (Seth Godin style) to 40,000 words (Neil Patel style). When serpIQ analyzed high ranking pages, they found more text correlates with high rankings. (source) On this chart, “content” includes navigation, sidebar content, and other page elements, so the numbers here look slightly higher than the recommended blog post length. Think about it this way: Google is a research tool. Another reason is links. The ideal length for a search optimized blog post is 1,500 words. Ideal Length for an Email Subject Line Surprisingly, the length of an email subject line doesn’t have a big impact on open and clickthrough rates. Even if the benefits are in the single digits, most experts would say shorter is better.
26 Creative Ways Brands Use Facebook Status Updates Does your business have a Facebook marketing plan? Do you need inspiration for Facebook updates that excite your fans? Do you treat each and every update as an opportunity for engagement? In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction. #1: Audi USA When Drive (a TV network that celebrates the culture of cars and is geared toward car enthusiasts) highlighted Audi USA on their YouTube channel, Audi ran with it. In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them. Sharing company-branded media highlights and linking to related brands is win-win. #2: Blackberry Sometimes keeping the message simple allows your product to speak for itself (but it doesn’t hurt if a celebrity is holding that product). #4: Dove
10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. 1. This demographic has grown 79% since 2012. Those are impressive numbers against the prevailing idea that social media is "just for teenagers." Rethink it: Keep older users in mind when using social media, particularly on these three platforms. 2. 189 million of Facebook’s users are "mobile only" Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. 3. Did you think TV was the best way to reach the masses? Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. 4. 5. 6. 9.
26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience. #1: Align Content Development With Social Media Metrics and Goals Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy. Jayson DeMers suggests, “First you need to know what to measure. He offers metrics for four social media goals: Keep this information in mind when crafting your social media content. #2: Beef Up Your Content Strategy With a Big-Brand Mindset Small businesses can learn valuable lessons from the big-brand approach to social media. Starbucks, with over 34 million fans on Facebook, is a good example. As Google describes: