10 Tips for Posting on Your Brand's Facebook Page Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate. We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories. Let’s explore ways we can create updates that are optimized for the News Feed and engagement. 1. Don’t automatically feed your blog posts or your Twitter updates into your Page. Don’t share the exact same content across all networks (Facebook, Twitter, YouTube, etc.) in exactly the same format. 2. Thank your fans for their replies and for sharing their opinions with you. If you make a mistake — admit it. 3. 4. 5. 6. 7. 8. 9. 10.
HOW TO: Design & Program a Facebook Landing Page for Your Business Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with Jonathan on Twitter and on the Wired Impact Facebook page. Right now Facebook Pages and custom landing pages are bigger than bottled water was on December 31, 1999. Michael Jackson, Lady Gaga, Starbucks, and the TV show House each have more than fifteen million "Likes" and are growing rapidly. While there are an enormous number of articles that talk vaguely about how to create a custom landing page, very few discuss the nuances of actually designing and programming one. Designing Your Company’s Facebook Page Actually designing a Facebook Page is very similar to designing any website, except for a few considerations: Design for a 520px Width — Facebook Pages must fit within a width of 520px. To take into account the 520px width and the distance for your Like button, you may want to take a screenshot. Programming Your Company’s Facebook Page facebook.html Regular HTML
Using Facebook as Your Page: A New Tool for Page Admins Pages, they are a-changin’ By now you should be familiar with Facebook’s new Page layout (see Tim’s recent article on the Social Media Examiner if you still have questions). Besides the new layout and Admin features, there is one little easy-to-miss option that could potentially have a big impact for the way you use Facebook. When you click “Use Facebook as (Your Page)” you leave your Profile-self behind and enter a new Facebook entirely. The best part: You can do this for each of the Pages you administer, individually! There are some other significant features, which I will outline below. How to Use Facebook As Your Page* *and still follow the social media rules of engagement… Posting on the Wall of another Page in your Industry:It’s a big rule of social media, in general, to never spam people with self-promotional material on their Page or Profile. BEWARE: Don’t forget to switch back when you want to be yourself again!
The Biggest Brands on Facebook [INFOGRAPHIC] Facebook started out as a way for friends to connect and interact online. Yet, as the startup grew from a few thousand users at New England colleges to hundreds of millions around the world, it quickly became a place where businesses could interact more intimately with their customers. In the past few years, big brands have started taking social media seriously, and Facebook marketing is a big part of the plan for many companies. However, even big brands struggled to amass a Facebook following or extract value in the beginning. Coca-Cola, one of the world's most recognizable brands, for example, had 800 Facebook fans in November 2007. It has 16.5 million now. Facebook Unveils New Version of Questions Tool Facebook released a new version of its Questions feature on Thursday, the result of nearly a year of beta testing. The new version of Questions takes the focus off public inquiries (a service already dominated by Q&A sites like Quora) and instead focuses on soliciting recommendations from friends. "There are a lot of places you can go on the internet to ask questions of people who you don't know, but there are very few places you can go to get responses from your friends," said Adrian Graham, a project manager for Questions. "We thought that this is where we should focus." The updated version will be rolled out to current testers first. When they start asking questions, the feature will automatically be pushed to their friends. Here's a quick look at the new product: Asking a Question When asking a question, users have an option to create a poll with restricted answers or one that allows anybody to add answers. For questions that don't work with a poll format (i.e.
HOW TO: Get the Most Out of Facebook Insights for Small Business David Hartstein is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with David on Twitter and the Wired Impact Facebook Page. You’re a small business owner and you've decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who "gets" social media, you’ve been charged with running a Facebook Page. You set it up and make it look nice. Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. The following scenarios are illustrations of how a fictional small business, "Bill’s Tech Company," can leverage Facebook Insights to evaluate the effectiveness of its new Facebook Business Page. Facebook Insights Overview Before delving into the specifics of Facebook Insights, it is helpful to understand some of the basics. Now that we’ve outlined the basics, let’s dive into the scenarios. Conclusion
HOW TO: Stay Safe When Engaging in Political Activism on Facebook Susannah Vila directs content and outreach at Movements.org, an organization dedicated to identifying, connecting and supporting activists using technology to organize for social change. Connect with her on Twitter @susannahvila. Protests this year in Tunisia, Egypt and elsewhere have highlighted Facebook's potential for activism. After all, if the social network were a country, it would the world's third largest. Using the platform effectively, however, means using it cautiously. 1. Your content and your contacts are on Facebook's servers; not yours. Under Account Settings go to: "Download your information," then "Learn more," and then click on the download button. These apps, however, will not download your contacts, so save those somewhere else manually. 2. Regular old HTTP (what you likely see right now in the address bar at the top left of your web browser) is unsecured and subject to interception, eavesdropping and surveillance. 3. So what's in the ToS, anyway? 4. 5. 6.
Better Facebook Fan Page: Essential Tips, Apps and Examples Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook. Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews. In this particular post, I’ll be going into a few useful tips to put together an amazing fan page. Shortcut to: Benefits of a Fan Page Before we go into creating a Facebook fan page, first we should explain what exactly a fan page comprises. Users are able to see your photos, updates, and latest notes published even without a Facebook account. And the most obvious benefit? Creating a Fan Page If you are logged into the site, scroll towards the very bottom of the page. 1. 2. 3. 4.
How to Design and Program a Facebook Landing Page - Noupe Design Blog Jun 21 2011 We all know that Facebook provides a great opportunity for organizations to connect with their target audience and interact with their clients. To do this more effectively, organizations are creating custom Facebook pages to differentiate themselves and represent their brands on Facebook. But how does one go about creating one? How exactly should one be designed and what are these iFrames that are used? If you’ve been looking for answers, take a look at this screencast. How to Design and Program a Facebook Landing Page from NoupeMag on Vimeo. Please feel free to share your comments with us in the comment section below. (il)(rb) Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits.
The Effective Ways To Increase Your Facebook Fans Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too? The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. This is the most common method to increase the number of Fans for your Facebook page. You can choose to show the stream of your Facebook page in that Fan box, or just show the ‘LIKE’ button and a few of the fans, but the stream will give an idea to your site visitors that your Facebook Fan Page is also interesting which will encourage them to click the ‘LIKE’ button. Use Facebook Ads Tag Pages in your Updates Mention to ‘Follow Me On Facebook’ Everywhere
5 Common Mistakes of Facebook Reveal Tabs If you’re NOT on the HyperArts Blog, Click here! You may have heard about reveal tabs and you may already be using them on your Facebook Page. To learn how to create a reveal tab, check out the HyperArts blog post on reveal tabs. MISTAKE: Creating a reveal tab and forgetting to set it as the default landing tab for the Facebook Page.The reason that you created a reveal tab in the first place was to get more fans. What could these Pages have done differently to avoid this problem?