How To Build A Facebook Landing Page With iFrames | SocialMouths I know it has been on your mind lately: How do I build a landing tab on Facebook now that FBML is gone? What are iFrames anyways? Is this now in the hands of super-geek programmers only? Can Francisco from SocialMouths write another one of those spectacular posts like he did with the Facebook FBML Landing Tabs? Well, that post I mention has 44,405 pageviews in 4 months. But I want to do something massive, a monster post with some 2,500 words where I explain every single step with plenty links and screenshots. Important: There is a little surprise at the end of the post so make sure you don’t miss it! I should advise you that the post is full of screenshots and it might take longer than usual for the page to load so have some patience. You ready? Goals For This Post What’s The Difference Between FBML And iFrames FBML was nothing but regular HTML with a few Facebook tags that allowed you to customize tabs. iFrames Some of the common questions I had in the past few days: Design Your Page 2. 3. 3.
HOW TO: Use Facebook Social Plugins on Your Website This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While many companies' early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point. One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website. There are many different Facebook social plugins to choose from — here are four of the top plugins for business and tips on how and when to use them. 1. Like Button The Facebook Like button lets users share pages from your site back to their Facebook profile with one click. You can include a Like button next to any piece of content on your site, from a product listing to an article to a video. 2. 3. 4.
10 Tips for Marketing on Redesigned Facebook Now that Facebook has made a number of changes to its platform, such as the new design, new layout and the use of iframes to create custom tabs, an updated list of Facebook marketing tips could be helpful. This follows from my three-part explanatory series of those changes, at: Here are my top ten marketing recommendations for Facebook’s redesigned platform. 1. Create a Page, Not a Profile To this day, many small businesses create Profiles, not Pages. According to Facebook’s terms of service, “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.” If a business sets up a Profile, not a Page, and Facebook becomes aware of that fact, the Profile could be terminated. 2. Unlike big brands, small businesses don’t typically have large Fan bases. Paying attention also means that, when a Fan leaves a comment, it should be acknowledged and responded to. 3. Well.ca.
HOW TO: Get the Most Out of Facebook Insights for Small Business David Hartstein is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with David on Twitter and the Wired Impact Facebook Page. You’re a small business owner and you've decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who "gets" social media, you’ve been charged with running a Facebook Page. You set it up and make it look nice. Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. The following scenarios are illustrations of how a fictional small business, "Bill’s Tech Company," can leverage Facebook Insights to evaluate the effectiveness of its new Facebook Business Page. Facebook Insights Overview Before delving into the specifics of Facebook Insights, it is helpful to understand some of the basics. Now that we’ve outlined the basics, let’s dive into the scenarios. Conclusion
Infographic: 5 Questions and Answers about Facebook Marketing For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
Using Facebook as Your Page: A New Tool for Page Admins Pages, they are a-changin’ By now you should be familiar with Facebook’s new Page layout (see Tim’s recent article on the Social Media Examiner if you still have questions). Besides the new layout and Admin features, there is one little easy-to-miss option that could potentially have a big impact for the way you use Facebook. When you click “Use Facebook as (Your Page)” you leave your Profile-self behind and enter a new Facebook entirely. The best part: You can do this for each of the Pages you administer, individually! There are some other significant features, which I will outline below. How to Use Facebook As Your Page* *and still follow the social media rules of engagement… Posting on the Wall of another Page in your Industry:It’s a big rule of social media, in general, to never spam people with self-promotional material on their Page or Profile. BEWARE: Don’t forget to switch back when you want to be yourself again!
20 creative guerilla marketing campaigns We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The bench that turns you into a walking advertisement if you are wearing short shorts. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6. Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 10. 3M security glass 11.
Better Facebook Fan Page: Essential Tips, Apps and Examples Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook. Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews. In this particular post, I’ll be going into a few useful tips to put together an amazing fan page. Shortcut to: Benefits of a Fan Page Before we go into creating a Facebook fan page, first we should explain what exactly a fan page comprises. Users are able to see your photos, updates, and latest notes published even without a Facebook account. And the most obvious benefit? Creating a Fan Page If you are logged into the site, scroll towards the very bottom of the page. 1. 2. 3. 4.