background preloader

BREAKFAST - A physical-digital interactive agency based in New York

BREAKFAST - A physical-digital interactive agency based in New York
Points - The most advanced directional sign on Earth. We started BREAKFAST with the intention of creating entirely new products that harness the power of the web, and in turn, change how people interact with it in the real world. Points is the culmination of that idea. Points looks as one may expect a directional sign to look... three arms pointing in different directions, each displaying text of a nearby destination. It’s when the arms begin to rotate around towards new directions and the text begins to update that you realize you’re looking at something much more cutting-edge. You’re looking at the future of how people find where they’re headed next.

http://breakfastny.com/

Mother New York LIVE Singapore! LIVE Singapore! provides people with access to a range of useful real-time information about their city by developing an open platform for the collection, elaboration and distribution of real-time data that reflect urban activity. Giving people visual and tangible access to real-time information about their city enables them to take their decisions more in sync with their environment, with what is actually happening around them. People moving within a city in most cases base their decisions on information that is static and that does not reflect the actual state of systems and dynamics in their city (think of printed transportation time tables, static opening hours, driving to stores to find a product out of stock,…).

a.k.a. Breakthrough Thinking for the Real World I know that in every kingdom there are two royals: Content the strong and governing King and Conversation, his tactful but enchanting Queen. So when a recent article published in eMarketer claimed that the future of branding would lie in a shift from “solely relying on the interruption model of advertising to the creation of magnetic content that would naturally attract consumers.” I sneered “nice observation” — audiences want to seek out companies for what they offer?

Cannes Contenders: Goodby Silverstein - Campaign Brief US How will the U.S. perform at Cannes this year? Over the next weeks in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges... Doritos "For the Bold" Goodby, Silverstein & Partners Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. Experience Design & Engineering New York City Humanity+ The Transhumanist FAQ was developed in 1998 and authored into a formal FAQ in 1999 through the inspirational work of transhumanists, including Alexander Chislenko, Max More, Anders Sandberg, Natasha Vita-More, James Hughes, and Nick Bostrom. Several people contributed to the definition of transhumanism, which was originated by Max More. Greg Burch, David Pearce, Kathryn Aegis, and Anders Sandberg kindly offered extensive editorial comments.

HEY WHIPPLE » Blog Archive » Report From SXSW Interactive: "I See Dead Ad Jobs." I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them. 5 Tips For Creatives From Lee Clow And George Lois One is the creative leader behind Apple’s “Think Different” campaign. The other has been dubbed the original Mad Man. Lee Clow, the chairman of TBWA Worldwide, made the iconic “1984” commercial that launched the Apple brand. He also helped create the Taco Bell Chihuahua and the Energizer Bunny and received a lifetime achievement award, the Lion of St. Mark, in Cannes this year. George Lois, 81, hates Mad Men.

+ Castro Wieden+Kennedy Stealourideas.com Often, moms are on tight budgets when it comes to shopping for their families. Living frugally and finding the best deals are important, especially in tough economic times Luckily, there is rarely a need to pay fall price for anything these days. Whether you’re shopping for groceries, clothing, or personal items, you can find coupons for all of your family’s necessities in traditional brick-and-mortar stores as well as online. Some people are reluctant to clip grocery coupons thinking that it’s a waste of time and that the potential savings are small, not realizing that many stores double or even triple manufacturers’ coupons, and that they frequently run in-store promotions in conjunction with the paper coupons.

Duval Guillaume Modem TNT keeps adding drama to daily life As a follow-up of the previous print campaign, Duval Guillaume developed 4 new images that make all of us imagine how life becomes more ‘interesting’ when you add some drama to it. What do pétanque, knitting and fishing have in common? Coke Zero finds out. When is the last time you and your friends gathered around the television to watch a good game of pétanque? AgencySpy - Inside Your Agency. Deep Inside Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Paiva joins Arcade Edit with over 10 years of experience.

Related: