Ecoutons-nous vraiment nos clients ? - Rodolphe Crousse - , Stratégie relation client Les relations entre les marques et les consommateurs évoluent, et ordonnent à l'entreprise d'être toujours plus réactive. Mieux écouter son audience, c'est d'abord mieux anticiper les attentes mais c'est surtout tisser un lien durable et profitable avec sa clientèle. A l’heure où les relations entre la marque et le consommateur se dématérialisent, il est important, voire capital, de comprendre et d’anticiper les besoins de sa clientèle.
Scraping for Dummies with Outwit (a Marketer’s Best Friend) Scraping for Dummies with Outwit (a Marketer’s Best Friend) Pulling data sucks. It’s mind-numbing. Ce n’est pas un gadget. C’est une révolution. Les cookies sont des fichiers stockés par votre navigateur, auxquels la plupart des sites ont recours pour personnaliser votre navigation. Certaines fonctionnalités de ce site seront désactivées si vous n'autorisez pas les cookies. Cliquez sur chaque catégorie pour en savoir plus sur les cookies utilisés par ce site. Vous pouvez aussi cliquer sur « Autoriser les cookies » pour les activer et ne plus voir ce message. Ce cookie nous permet de savoir si vous avez donné votre autorisation expresse pour l'utilisation des cookies.
Tools Nobody Likes a Slow Website We built this Website Speed Test to help you analyze the load speed of your websites and learn how to make them faster. It lets you identify what about a web page is fast, slow, too big, what best practices you’re not following, and so on. We have tried to make it useful both to experts and novices alike. In short, we wanted it to be a easy-to-use tool to help webmasters and web developers everywhere optimize the performance of their websites. Feature Overview Low Cost Usability Testing - UserTesting.com Author Crawler Tool Initial Setup This tool is written in PHP, so that it could be modified to run via a web browser (for anyone who is up to the challenge), but is currently designed for the command line. I've tested it on Mac OS X and Windows, it should also run fine on Linux. There are two versions of the tool, one for running a report for a single URL, to get the authored back links, and a second to look at multiple URLs and get the author intersect. Both versions need API keys for the SEOmoz API (its free!) and a Google API key (its free!).
KISSinsights Free Online Surveys, Customer Feedback & Survey Software Tool 11 Technical SEO Tools you Should be Using 11 Technical SEO Tools you Should be Using As an SEO, I use a wide range of tools to help me with my job. There are loads of tools out there and being honest, I often forget about some of the ones I have available to me. Today I wanted to show you the contents of my bookmarks when it comes to technical SEO. I’ll talk about the tool itself and highlight some SEO tasks that it can help with. I will be talking about XML Sitemap Validator, Bulk HTTP header response checker, W3C Internationalization Checker, Web Page Speed Test, SEO Toolkit for IIS, Built With, Schema Creator, Reverse IP lookup, Spy on Web, Check Websites on same IP C Class and Screaming Frog.
Screaming Frog SEO Spider Tool & Crawler Software About The Tool The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking every page would be extremely labour intensive, and where you can easily miss a redirect, meta refresh or duplicate page issue. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface. 40+ SEO Tools of the Trade The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session. Your Comprehensive List of SEO Tools Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, “Tools for Pulling Rank – Nearly Every Tool You’ll Ever Need – EVER”.