Low Cost Usability Testing - UserTesting.com Scraping for Dummies with Outwit (a Marketer’s Best Friend) Scraping for Dummies with Outwit (a Marketer’s Best Friend) Pulling data sucks. It’s mind-numbing. Outwit is a fantastic tool that’s saved me hours of manually pulling data and helped build links, create assets, identify architecture issues and so much more. Outwit is meant for non-programmers. It is great for: - harvesting infographic data that might not be easily accessible - pulling prices from websites in bulk - pulling Google Suggest for scalable keyword research - extracting data from xml (think outputs from APIs) - creating content your clients don’t have the time or resources to make - so much more I’ve used it on: - Directories - Site Architecture - Alchemy API - Yelp - Google Suggest, Shopping, Images - Amazon Recently, I used Outwit to find sold out products on a client website which would have taken me hours, but ended up taking me only 30 mins with Outwit. Here is a map of newspapers in Pennsylvania I harvested from a directory using Outwit: Let’s create an asset with Outwit 1. 2.
QuizRevolution - Embeddable Online Quizzes for Business and Fun Ecoutons-nous vraiment nos clients ? - Rodolphe Crousse - , Stratégie relation client Les relations entre les marques et les consommateurs évoluent, et ordonnent à l'entreprise d'être toujours plus réactive. Mieux écouter son audience, c'est d'abord mieux anticiper les attentes mais c'est surtout tisser un lien durable et profitable avec sa clientèle. A l’heure où les relations entre la marque et le consommateur se dématérialisent, il est important, voire capital, de comprendre et d’anticiper les besoins de sa clientèle. Depuis quelques années, bon nombre de sociétés de services en Grande-Bretagne ont saisi l'importance de la mutation du lien entre le consommateur et la marque. Mieux appréhendée, l’analyse des avis-consos offre à la marque une réelle opportunité sur son développement commercial et relationnel.Les clients deviennent ainsi des partenaires, les plus actifs d’entre eux (master blogueur / Facebook and Twitter big user) sont courtisés et « sponsorisés ». Constituer un échantillon représentatif ? Identifier des axes d'amélioration de la marque
Tools Nobody Likes a Slow Website We built this Website Speed Test to help you analyze the load speed of your websites and learn how to make them faster. It lets you identify what about a web page is fast, slow, too big, what best practices you’re not following, and so on. In short, we wanted it to be a easy-to-use tool to help webmasters and web developers everywhere optimize the performance of their websites. Feature Overview Examine all parts of a web page – View file sizes, load times, and other details about every single element of a web page (HTML, JavaScript and CSS files, images, etc.). How it works All tests are done with real web browsers, so the results match the end-user experience exactly.
blubbr - Play & create video trivia games Author Crawler Tool Initial Setup This tool is written in PHP, so that it could be modified to run via a web browser (for anyone who is up to the challenge), but is currently designed for the command line. I've tested it on Mac OS X and Windows, it should also run fine on Linux. There are two versions of the tool, one for running a report for a single URL, to get the authored back links, and a second to look at multiple URLs and get the author intersect. Both versions need API keys for the SEOmoz API (its free!) Google+ API key: (turn on Google+, then wait a couple of mins) Moz API key: I recommend running this tool from a cloud service (within your T&Cs!) Configuration Firstly, put both your API keys in the appropriate spaces in the config.php file. Backlink Limit: The $backlink_limit setting specifies the maximum number of backlinks (per URL in the multi version of the tool) to pull from the SEOmoz API. Running the tool (single URL version)
11 Technical SEO Tools you Should be Using 11 Technical SEO Tools you Should be Using As an SEO, I use a wide range of tools to help me with my job. There are loads of tools out there and being honest, I often forget about some of the ones I have available to me. I will be talking about XML Sitemap Validator, Bulk HTTP header response checker, W3C Internationalization Checker, Web Page Speed Test, SEO Toolkit for IIS, Built With, Schema Creator, Reverse IP lookup, Spy on Web, Check Websites on same IP C Class and Screaming Frog. 1. What it does: Checks your XML sitemaps for broken URLs. Why this matters: Having broken links in your XML sitemap can cause the search engines to lose trust. Where: 2. What it does: Allows you to check the HTTP header codes of a bunch of URLs at the same time. Why this matters: Checking header response codes is important because you need to keep an eye out for any responses that are not 200. Where: 3. 4. 5.
Screaming Frog SEO Spider Tool & Crawler Software About The Tool The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and large websites, where manually checking every page would be extremely labour intensive, and where you can easily miss a redirect, missing page title, or duplicate page issue. You can view, analyse and filter the crawl data as it’s gathered and updated in real-time in the apps UI. The SEO Spider allows you to export key onsite SEO elements (URL, page title, meta description, headings etc) to a spread sheet, so it can easily be used as a base for SEO recommendations. Crawl 500 URLs For Free The ‘lite’ version of the tool is free to download and use. For just £199 per year you can purchase a licence, which removes the 500 URL crawl limit, allows you to save crawls, and opens up the spider’s configuration options and advanced features. Alternatively hit the ‘buy a licence’ button in the SEO Spider to buy a licence after downloading and trialing the software. Updates
40+ SEO Tools of the Trade The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session. Your Comprehensive List of SEO Tools Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, “Tools for Pulling Rank – Nearly Every Tool You’ll Ever Need – EVER”. King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate. Here is a short list of most (certainly not all) of those tools covered: Some of the tools above were proprietary or built upon functionality inherent to the understanding and administration of available resources. What About SEO Tools in Asia? T.R. Why markup? Not enough tools?