25 Lessons I Wish I Had Learned WAY Sooner Stock Photos | Shutterstock: Royalty-Free Subscription Stock Photography & Vector Art Science Toys The Value of Email [Infographic] - ReadWriteCloud Last month we looked at why companies like Microsoft, Google and Facebook want your email. The post looked at a presentation by Jeff Hardy of SmarterTools, given at HostingCon 2011. Now the presentation is online and SmarterTools has come up with an infographic to summarize the relative size and value of email versus other communication modes. The gist is this: while Facebook, Twitter, and Google Plus all get tons of interest, email is quietly chugging away as the workhorse of the connected world. Email, even after discounting the volume that's spam, is used far more than Facebook and Twitter combined. Hardy says that companies shouldn't lose sight of the value of email. Hardy's presentation is now up on YouTube in four parts. The staying power of email makes me wonder whether anything ever will displace email.
Netflix : “Holiday Tree Topper” - ADS & Trends ADS & Trends Nous allons vous aider à passer Noël en famille Ce film promotionnel de fin d’année, proposé par l’agence Deutsch LA, met en scène les 34 Noëls d’une famille vus par un personnage en porcelaine qui se situe en haut du sapin (incarné par la voix de Lorraine Bracco des Sopranos). Ce film nous montre les pires situations vécues par ce personnage du haut de son sapin durant les périodes de fin d’année (il y a même une fois où l’on voit une boule de bowling s’écraser à travers le plafond). 34 ans, 34 Noëls, de quoi voir le pire avec tous ces enfants. Ces péripéties sont causées par l’ennui de chaque membre d’une famille, car disons-le honnêtement, pour beaucoup et notamment les chefs de maison, recevoir toute la famille d’un coup n’est jamais de bon augure pour la tranquillité. Entre l’impatience des enfants et l’ennui d’une fin d’année au ralenti on ne sait plus où donner de la tête… En fait ? Netflix, bon père de famille Les raisons à ce discours sont multiples : Crédits : Client: Netflix
7 Effective Strategies To Get Your Music Noticed | Echoes – Insight for Independent Artists In some music business schools, they still give students assignments that go like this: “Assume that you have one million dollars. Make up a marketing plan on how to promote a band.” Here’s a realistic assignment: “Go to MySpace. Pick a band. You have zero dollars. Although most bands would like to have the kind of budget to promote their latest album on TV, radio, and billboards, they are more likely to have just enough to print up posters for the next gig. Here are seven effective strategies to get you and your music noticed. You have one thing to do before you get started, though. Once you know your audience, dig in. SEVEN EFFECTIVE STRATEGIES 1. 1. Don’t start there. The competition for attention in music publications and sites is overwhelming. Instead of focusing on music publications and media, think in terms of audiences. This is what we call the standing-out strategy, and the great thing about it is, there is room for everyone. 2. 3. 4. 5. 6. 7.
12 Essential Rules to Follow When Designing a Logo The logo is the face of any brand — the very first impression — so its design is extremely important. When executed correctly, a logo is a powerful asset to your client’s brand. However, creating an effective visual representation of a brand requires much more than just graphic design. Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer. For this reason, we have outlined 12 essential rules to follow in order to design an effective logo. 1. Preliminary sketches are an important first step in designing an effective logo. These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator. The bottom line is that you compromise the final result if you rush, or skip, this step. Start with 20 to 30 sketches or ideas and then branch out to create variations of the original ideas. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Petrichor Petrichor (/ˈpɛtrɨkɔər/) is the earthy scent produced when rain falls on dry soil. The word is constructed from Greek, petra, meaning ‘stone’ + ichor, the fluid that flows in the veins of the gods in Greek mythology. In 2015, MIT scientists used high-speed cameras to record how the scent moves into the air.[5] The tests involved approximately 600 experiments on 28 different surfaces, including engineered materials and soil samples.[6] When a raindrop hits a porous surface, small bubbles form that float to the surface and release aerosols.[5] Such aerosols carry the scent as well as bacteria and viruses from the soil.[5] Raindrops that move at a slower rate tend to produce more aerosols; this serves as an explanation for why the petrichor is more common after light rains.[5] Some scientists believe that humans appreciate the rain scent because ancestors may have relied on rainy weather for survival.[7] References[edit] Jump up ^ Bear, I.J.; R.G. External links[edit]
Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. So a few days later, I called him. Zynga has spent millions on customer acquisition and continues to do so. In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Early in a startup you need to acquire your customers for free. So if you need to acquire customers for free early in a startup, how do you do that? For the consumer/free part of the web, there are some obvious things you will want to do: 1) Twitter – so many entrepreneurs have asked me "how did you start a company before Twitter?"
"Dumb Ways To Die" version agence de pub ! « Dumb Ways To Die », le clip de prévention des différentes manières de « mourir bêtement » dans le métro vient d’être détourné par Young & Rubicam pour l’école de pub de Miami. Dumb Ways To Die est une campagne publicitaire entreprise par le métro de Melbourne en Australie, pour promouvoir la sécurité ferroviaire. La vidéo créée le 14 décembre 2012 par l’agence McCann Melbourne devint rapidement virale grâce au partage sur les réseaux sociaux. Ce phénomène remporta 5 grands prix aux Cannes Lions avec les Grands Prix Film, Integrated, Direct, PR et Radio faisant incontestablement de Dumb Ways To Die un succès mondial. D’ailleurs, il y a même eu une collection de peluches à l’effigie des personnages. La dure vie des créatifs dans la Meeting Room, le CEO qui remballe votre idée, le junior qui a la grosse tête ou même la concurrence en agence pour la meilleur idée !
Eight Questions To Ask Before You Start A Business Are you thinking of starting a web business? Starting a PPC Management agency? Setting up your own site and selling things, or building a web publishing empire? Before you start, ask yourself the following eight questions. The advantage of this Q&A is that you can quickly see if the idea you’re going to throw your money and soul into is likely to work. 1 . Define what service the business provides. Try to focus. McDonalds could, no doubt, provide up-market meals, but they focus on selling quick, cheap food. That is what they do. 2. Who are your customers? Create a mental image of your typical customer. 3. What is your unique selling proposition? If your customers can buy the same services for less elsewhere, or more easily, they will. There is a tendency to model yourself on others. This is not to say doing something wildly new or different is any guarantee of success. 4. This point is so important, it really should be number one. Businesses may have great ideas. Then the bank manager calls.