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Why Women Rule The Internet

Why Women Rule The Internet
Editor’s note: This guest post is written by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. Aileen focuses on investing in early stage consumer internet ventures and previously worked at Gap, Odwalla, The Northface and Morgan Stanley. She was also founding CEO of KP-backed RMG Networks. Full disclosure: some of the companies mentioned below are KP-backed companies. You can read more about Aileen at KPCB.com and follow her on twitter at @aileenlee. It feels like we’re in a Golden Age of the web, led by consumer internet services and e-commerce. But here’s a little secret that’s gone unnoticed by most. Consider some more data. In e-commerce, female purchasing power is also pretty clear. Women even shop more on Chegg, which offers textbook rentals on college campuses across the country. And take a look at four of the new “horsemen” of the consumer web—Facebook, Zynga, Groupon and Twitter. How about gaming, seemingly a bastion of men in their man caves?

Media Logic Blog | The Media Logic Retail Marketing Report: January 2011 Update February 4, 2011 Specialty Hardlines Suddenly the Hottest Retail Sector on Facebook as Bed Bath & Beyond, Cost Plus World Market and Best Buy Post Strong Liker Growth in December and January While retail brands in the Specialty Apparel and Department/Discount sectors continue to enjoy the largest Facebook Liker bases (Victoria’s Secret with 11 million, Target with 3.6 million), the big surprise of the January 2011 Update to the The Media Logic Retail Marketing Report is the vibrant growth of brands in the previously socially-moribund Specialty Hardlines sector. Bed Bath & Beyond grew a crazy 1210% in December and an additional 27% in January.[1] Cost Plus World Market drove past 230,000 Likers, with December and January growth that easily outpaced sector averages. Brands in the Department/Discount sector also saw solid growth on average, led by a few standout performers. All Retail Sectors Continue to Show Strong Social Growth[2] What About Twitter? And Is Multi-stream the Future? Takeaways

In Which We Teach You How To Be A Woman In Any Boys' Club Can't Be Tamed: A Manifesto by MOLLY LAMBERT for Kathleen Hanna, Kim Deal, and Kim Gordon Here are some rules about how to be a girl in a boys' club. Befriend The Other Woman: Always. What If She Sucks? What If She Actually Sucks? What If She's Cool But I Still Feel Competitive? Why Do Dudes Think You're In Competition With The Other Girls? Why exactly they can't handle this is something that I understand but can't really sympathize with for obvious reasons. The truth is that most kinds of talent aren't gendered. Ferrell isn't threatened by Fey because game recognize game. What If I Love Being The Only Girl In The Boys Club? You will never actually be part of the boys' club, because you are a woman. Drive It Like You Stole It: Be the best. Complain And Explain: If somebody says or does something fucked up, call them out on it. Guys will feel REALLY BAD when they get called out, and usually react by either getting really loud and angry and defensive, or really sad and quiet and weird.

Your keywords Collect all your links in one place. Use our browser extensions, bookmarklet or almost any of your social media profiles. Get top ranked content related to your interests from half million unique items daily. Discover not just content, but also interesting people - those similar to you. Study Reveals Why Consumers Fan Facebook Pages Have you ever wondered why people decide to become fans of Facebook pages? Understanding the reasons people become fans can help your business or brand develop better strategies. In this article, I take a look at two studies. The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media. #1: Nearly 40% of Consumers “Like” Companies on Facebook to Publicly Display Their Brand Affiliation to Friends As Facebook grows, we’re able to learn even more about the behaviors and preferences of its users. Nearly 40% of Facebook users who become fans do so to receive discounts and promotions and 39% become fans to show their support for a brand to their friends. #2: Marketers Are Challenged to Stay Up-to-Date on the Latest Social Media Developments It’s no surprise that marketers are struggling to stay current with the constantly fluctuating social media trends. We want to hear from you!

Why Tech Already Has Women And They're Better Than Arrington | Danny Brown “Companies, including information technology, with the highest percentages of women board directors outperformed those with the least by 66%,” according to research by Catalyst. “Gender diversity [is] particularly valuable where innovation is key,” according to studies by Illuminate Ventures. Microsoft Canada is recognizing women’s importance in technology with Canada-wide conferences advancing women in technology and their roles within companies. In spite of the statistical advantages of women in tech, negative trends towards male speakers and executive leadership continue. Worse, reading this negative enforcement of sexism in tech has been a damn shame. Working with great women in tech — Susan Murphy, Beth Kanter, Kami Huyse, Allyson Kapin, Amber MacArthur, Sarah Prevette, Lisa Kalandjian and Cali Lewis to name a few this year — has been a phenomenal experience for both of us, and they demonstrate every day how brilliant and capable they are. And it’s just plain stupid.

Swabr – nueva opción de microblogging corporativo Me llega la invitación, solicitada semanas atrás, para probar Swabr, un nuevo servicio de microblogging enfocado a entornos empresariales. Básicamente, como podemos ver en la captura, se trata de un sencillo sistema de microblogging donde no hay distracción alguna y en el que simplemente se nos pregunta en qué estamos trabajando, donde a partir de las respuestas que generemos podemos crear nuevas conversaciones entre los mismos compañeros de trabajo, que dicho sea de paso, podemos ser seguidores y ser seguidos de manera independiente. Podemos añadir una serie de enlaces relacionados con nuestra empresa, y en las conversaciones, tenemos una serie de opciones que nos permiten desde añadir posts a favoritos hasta la posibilidad de ver el hilo completo de una misma conversación. Evidentemente, para usar esta aplicación web, deberemos de tener direcciones de correo bajo nuestro dominio propio, no aceptando direcciones de servicios de correo electrónicos populares como gmail o yahoo.

The NGMR Top-5 HOT vs Top-5 NOT: Predictions From The Who’s Who of Future Research March 8th, 2011 · 15 Comments The largest ever spontaneous collaboration in marketing research industry history! At exactly 9:00am EST this morning, well over 35 NGMR-Top Bloggers agreed to simultaneously post what they believe are 10 important things to consider for the research industry going forward. More specifically, we agreed to each list what 5 things will continue to be “Hot” and what 5 things will “Not” be very relevant within research during the next few years. What’s equally interesting, I think, is that something as spontaneous and collaborative as this is possible in research today. So, now on to my own 10 predictions. The 5 HOT Advanced Analytics including data mining, text analytics, predictive analytics, network analysis, and modeling will continue to see tremendous growth.Convergence of EVERYTHING! The 5 NOT WordClouds - I predict a savvy client side executive will soon fire a high profile supplier for showing one word cloud too many. OK, that’s it for now. @TomHCAnderson

Revolver Maps - Free 3D Visitor Maps RevolverMaps Standard GL This improved version of the RevolverMaps Standard widget displays the locations of your visitors as well as the number of visits from the time of the installation on your site. Recent visitor locations are animated and labeled, new visitor locations appear live on the globe. A click on the RevolverMaps button opens the public live statistics page providing detailed information on your visitors. highlights:transparent background 3D labels mouse and touch control (zoom/rotation) hardware accelerated renderer energy saving features: deferred resource loading stop of bandwith and CPU/GPU consuming activities if the globe is offscreen customization: size: 170×170 - 341×341 pixels font label appearance maps with custom colors brightness separate dot colors for old locations and recent locations auto rotation speed initial zoom level initial axial tilt sun position halo appearance various recent location animation parameters Get this Widget! RevolverMaps Standard Classic

How the World Uses Social Networks [INFOGRAPHIC] Social networks in every country might live on the same Internet, but that doesn't prevent differences in online customs and culture from developing along geographic borders. Ongoing market research service Global Web Index has mapped these differences in the infographic above (click it to enlarge). The research, run by London-based consultancy Trendstream, has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behavior types: messagers, groupers and content sharers. In some countries, many of them Asian, most people were focused on content sharing. Others, like the UK and Canada, had more people who put a greater emphasis on sending messages. Trendstream also used data from the survey to map social network penetration in each country that it surveyed. Does the way any country uses social networks surprise you?

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