How to Acquire Customers: 19 "Traction" Channels to Start Testing Today How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or service? According to Gabriel Weinberg and Justin Mares, the answer is 50%—split time evenly between building your product or service and bringing in new customers for it. That’s their argument in Traction: A Startup Guide to Getting Customers, a book based on Weinberg’s experience as the CEO and founder of search engine DuckDuckGo and Mares' time as the director of revenue at error tracking app maker Exceptional Cloud Services. On top of their own stories, they highlight best practices from dozens of successful founders and marketers who are masters at a specific customer acquisition channel, such as email marketing, sales or search engine optimization.
16 Startup Metrics We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company. Sometimes, however, the metrics may not be the best gauge of what’s actually happening in the business, or people may use different definitions of the same metric in a way that makes it hard to understand the health of the business. So, while some of this may be obvious to many of you who live and breathe these metrics all day long, we compiled a list of the most common or confusing ones. Where appropriate, we tried to add some notes on why investors focus on those metrics. Ultimately, though, good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly. Business and Financial Metrics
The Complete Startup Toolkit (The Best Free Online Startup Resources Right Now) — Tools And Apps Starting a business is hard. It’s even a more difficult when you don’t have the right startup resources, tools and business apps to do what needs to be done in time. Entrepreneurs do everything they can to get their businesses to succeed. What startup founders really need are the best startup resources and tools to help them get out there to build and sell their products and services. This is an awesome curation of the best online resources and tools for startups, originally curated by Ben Tossell, Community Manager at ProductHunt 1. Gmail mass email tips: Avoid the spammy look with the personalized touch Gmail contact groups are great for sending a single email message to a specific set of people, but what if you want to give each email a personal touch, such as with a newsletter or promotional offer? Unlike Microsoft Office, Google’s productivity suite doesn’t have a native mail-merge feature you can leverage to do this. But don’t sweat it: With a little help from Google Sheets and a free downloadable script, you can personalize bulk email messages in Gmail in minutes. Just remember, Google allows you to send only 100 emails per day using scripts.
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8 tips for virtual collaboration, from TED’s tech team TED’s technology team is spread out across the country, so we rely on videoconferencing to do our work. But don’t let the image fool you — we rarely wear suits. Image courtesy of iStock Our 29-member Technology Team is spread out. TED HQ is in New York, but our team includes developers who live in six other states — from Florida to Oregon, with a stopoff in South Dakota — and two other countries.
Want to start a business and have no money? Raise money via these 4 ways Micro, Small and Medium Enterprises are making a significant mark in the Indian Economy. Going by the huge numbers that support their case, there are approximately 45 million units that are producing over 6,000 products (which include traditional to high technology items) all over India. SME employ the largest number of people giving employment to approximately 101 million people in India.