Inside Selfridges' radical, gender-neutral department store
We live in a world where Facebook and Google+ have introduced "infinite" gender options for users, trans models like Andreja Pejic and Hari Nef are burning up the runway; and designers like Hood By Air and Telfar break new ground in fashion every day. Is it any wonder that walking into a store and only heading for your gender-assigned aisle is starting to feel a little passé? Enter Selfridges latest initiative, Agender, a pop-up department that aims to create a "genderless shopping experience" within the London department store. I went down to visit Agender on the opening day to see what a gender-neutral store actually looks like. Is it lightly watered by the tears of queer unicorns; adorned with the statues of LGBT heroes and feminist icons who sought to destroy gender stereotypes at every turn? Does a giant, kindly bust of Judith Butler look over you and your gender non-conforming boyfriend as you peruse unisex Stan Smiths and HBA sweatshirts?
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