Social Media Face Off: TOMS vs. Warby Parker Here at uberVU we are huge fans of pitting one brand (or type of candy) against another, taking bets and watching the results unfold. In our last Social Media Face Off, we put Starbucks and Dunkin’ Donuts in the ring. This week, we took a look at two similar “one-for-one” retailers: TOMS and Warby Parker. To find our “winner”, we set up search streams in the uberVU platform for each brand, including variations on brand names (e.g. “TOMS” and “TOMS shoes”) and removing any obvious unrelated terms (e.g. “Toms of Maine”). Overall, we declare the winner of this Social Media Face Off: Warby Parker has been more successful in gender neutralization, a common goal for these two brands.Conversations online about Warby Parker revolve primarily around their unique social marketing and their customers’ fondness for the products.Although Warby Parker’s audience is about half the size of TOMS’, their growth seems to be quickening and catching up to TOMS’. The Contenders at a Glance: Round 2 – Gender
News TOMS Shoes Generation Y Strategy TOMS Shoes Generation Y Strategy: Generation Y wants it all: to shop, socialize, and save the world all at the same time. TOMS Shoes, the popular shoe company that donates a pair of shoes to needy children for every pair purchased, is showcasing just how much brand enthusiasm young consumers will show for a company with a similar worldview. Charity Generation Y is a socially conscious bunch: volunteerism went up 25% from 2002 to 2005 and feelings of civic responsibility is the highest in 25 years. Blake is not alone: a growing chunk of the economy is responding to increasing demands to integrate charity into product lines. In addition to Third World shoe drops, TOMS shoes are made from hemp and recycled bottle parts, mandate fair wages and sound labor conditions from oversees manufactures, and even have a line of vegan-friendly shoes. Participation Individuality Billions of dollars are spent every year by young consumers wishing to broadcast their uniqueness.
CakeSpy TOMS Shoes: Marketing Success Story AND Social Benefit « Mommy CEO Today, according to TOMS SHOES, is ONE DAY WITHOUT SHOES day. I love the idea. I am barefoot today. But more interesting to the business world, and especially those trying to understand how social media marketing can work for them, and how to market a concept or idea over a product, TOMS SHOES is a fascinating case study. TOMS is a for-profit company with a social cause. “When I first decided that I wanted to do something about this problem, I had a few options. In the world of entrepreneurship, I admire and respect Blake Mycoskie. It’s interesting though, that people feel the need to point out, that if TOMS really wanted to put a dent into helping developing countries take care of their people, the TOMS model is not as efficient. Meanwhile, regardless of anything else, it feels good to participate in something that raises awareness for a good cause — and one that is not impossible to fix. Like this: Like Loading...
SadAndUseless.com Give a little, get a little: Toms Shoes finds niche - Business - Small business Toms Shoes is in many ways a zeitgeist for our times. It’s a shoe company run by a former reality television contestant. It uses social media far more than traditional advertising, and it takes advantage of socially conscious ideals to build a for-profit business. Founder Blake Mycoskie, a serial entrepreneur who once appeared on the show “The Amazing Race,” got the idea to start the company after noticing during a trip to Argentina that many children didn’t have shoes. He created a company with the premise that for every pair of the shoes a person purchases, the company will donate another pair to a needy child. Founded in 2006, Toms currently has 160 employees — more than triple the number it had a year ago — and has given away more than 1 million pairs of shoes. Mycoskie recently visited the offices of msnbc.com, where he told us that there is no way Toms would have existed 10 years ago. Video: 'It's all the social media platform' (on this page) Video: 'Who is Tom?' More information
stereomood – emotional internet radio - music for my mood and activities Give a little, get a little: Toms Shoes finds niche - Business - Small business Toms Shoes is in many ways a zeitgeist for our times. It’s a shoe company run by a former reality television contestant. It uses social media far more than traditional advertising, and it takes advantage of socially conscious ideals to build a for-profit business. Founder Blake Mycoskie, a serial entrepreneur who once appeared on the show “The Amazing Race,” got the idea to start the company after noticing during a trip to Argentina that many children didn’t have shoes. He created a company with the premise that for every pair of the shoes a person purchases, the company will donate another pair to a needy child. Founded in 2006, Toms currently has 160 employees — more than triple the number it had a year ago — and has given away more than 1 million pairs of shoes. Mycoskie recently visited the offices of msnbc.com, where he told us that there is no way Toms would have existed 10 years ago. Video: 'It's all the social media platform' (on this page) Video: 'Who is Tom?' More information