Free Online Business Management Training Course Certificate Program Storytelling with Data Feb. 28, 2013 This is a condensed version of my opening keynote at the Tapestry Conference, which was held yesterday in Nashville’s beautiful Union Station Hotel. I’m writing this from memory so at best it will only be an approximation of what I said. Thanks to all the organizers and attendees for a great event. Update: a video of my talk is now available on the Tapestry blog. Storytelling with data I was happy to see that the theme of this conference was storytelling, because as we develop new ways of gathering, processing, visualizing and presenting data, we sometimes risk focusing so much on techniques that we forget to tell stories. Storytelling is a basic human activity. Have an audience We naturally adjust our stories to fit our audience, but with graphics we don’t have that luxury. So whenever I look at a data set or try to build a graphic, I need to know who my audience is. I work at The New York Times, so the question is: Who is my audience? Design for someone else Respect the reader
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