The Economist explains: China's addiction to luxury goods ASK any luxury retailer where their most valuable customers are from and most will say China. The post-2008 years have not been the easiest for luxury brands, but China's apparently unquenchable thirst for all things bling has made up for the slowing down of European consumption. By some estimates, half of the world’s luxury spending will come from Chinese wallets by next year. The Chinese only recently started making enough money to splurge. The main reason why they buy abroad is price. The slowing Chinese economy and an official crackdown on corruption and lavish gifting has tempered the luxury market after years of double-digit growth.
Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext by Eric Shorey 1/30/2014 Valentijn (on left) wears Giorgio Armani. Ryley (center) wears Armani Collezioni. Leonard and Gloria wear their own clothes. Photo © Bruce Weber. Barneys has taken a progressive step forward with its new ad campaign and catalogs: Shot by legendary photographer Bruce Weber, “Brothers, Sisters, Sons & Daughters“ features some 17 trans men and women sporting high-end fashion available at the luxe retailer “I was exquisitely aware that in the last decade, the [lesbian, gay and bi] communities have made extraordinary advances, and the transgender community has not shared in that progress,” Barneys marketing exec Dennis Freedman, formerly the creative director of W magazine, told the New York Times. The models are depicted interacting with family members and loved ones (while still looking devastatingly gorgeous) and their personal stories are being shared on a Barney’s mini-site, The Window. View some images from the “Brothers Sisters, Sons and Daughters” campaign below.
Is Luxury Branding Bad for Society? Surprise! Research shows exposure to luxury brands make us more selfish.New research, reported in The New York Times this week (and elsewhere earlier), corroborates what all of us driving Hondas have always told ourselves: that guy in the BMW actually is a jerk. Well, at least he (and males were significantly worse than females) and other drivers of Porsche, Mercedes, etcetera are more like to blow through a pedestrian-prioritized crosswalk than non-luxury car drivers, according to this survey, which is summarized in the video below. We May Be Inherently Selfish, but Luxury Brands Make Us More SoSo, is this just a facet of my-wallet-is-bigger-than-your-wallet male psychology, or do luxury brands exacerbate our less socially positive and more self-aggrandizing tendencies? Harvard Study Says The Devil May Actually Wear PradaA 2009 study out of Harvard Business School offers these bracing insights So What’s A Luxury Brand to Do?
Chanel vs. Chanel: Coco's Brand Steps Off the Runway and Into the Courtroom Chanel is ubiquitous—on the runway each fashion week, in its boutiques lining Fifth Avenue and Rodeo Drive, and now in the courtroom as it seeks to uphold its trademark rights against a little-known salon and spa in Indiana. Merrillville, Indiana, to be precise. According to papers filed in the US District Court in Hammond, Indiana, Chanel Inc. has filed a trademark infringement action against Chanel’s Salon, arguing that the salon is benefiting from an association with the chi-chi brand’s reputation. The fame of the Chanel trademark is hardly disputable, a factor weighing in the luxury brand’s favor. The court will also consider that Chanel’s Salon is owned by Chanel Jones, and therefore, it would seem that her use is not intended to be adverse to the label started by designer Coco Chanel. Unfortunately for Ms. It might be hard for a Mrs. It is in Chanel Inc.’s best interest to take on a case against Jones.
Market turmoil hitting luxury brands - Business Insider REUTERS/Hannibal HanschkeA member of People for the Ethical Treatment of Animals (PETA) covered with artificial blood, stands on fur during a protest against the use of fur in front of a boutique of luxury goods company Burberry in Berlin April 12, 2007. Nothing is going quite right for the world's major luxury goods brands at the moment. The market tumult that began in China and ripped through Europe and the Americas is particularly bad for some companies, and there's no question that major producers of fashion items, watches and jewellery are among them. A HSBC note released on Wednesday gives the main reasons for that, explaining why stock prices for these major brands have been even weaker over the past month than other big listed companies. A chart from the research note shows that altogether, major luxury stocks are actually in a bear market — taken from their various highs over the course of 2015 so far they're down 22.4% today. Here's how it looks: Investing.com, Business Insider
Christian Louboutin: The World’s Most Fabulous Shoes, Channel 4 - TV review - Reviews - TV & Radio - The Independent These objects of desire are not designed with commerce or comfort in mind, but they are supposed to make the wearer happy. Louboutin revealed that a picture of Princess Diana looking sadly at her feet was the inspiration for the very first pair of shoes he designed under his own name. “It would be nice to have something to make her smile, when she looked at her feet.” Luckily, you didn’t have to be overawed by Louboutin’s creative process to find this year-in-the-life snapshot amusing. Toast of London’s Tracy-Ann Oberman delivered the need-to-know info in a voiceover as arch as the angle of those famous red soles: he goes everywhere on a Vespa accompanied by Safquat, his Bangladeshi butler. His close, personal friends include Catherine Deneuve, Kylie Minogue and the Queen of Bhutan. Not that Louboutin’s customers are complaining.
Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand Photography: Getty Images The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths. The answer? Centralize design and focus on innovating core heritage products. When I became the CEO of Burberry, in July 2006, luxury was one of the fastest-growing sectors in the world. With its rich history, centered on trench coats that were recognized around the world, the Burberry brand should have had many advantages. It was a sign of the challenges we faced. In luxury, ubiquity will kill you—it means you’re not really luxury anymore. One “Brand Czar” On the surface, I might have seemed an unlikely CEO for a company that was considered quintessentially British. I also clearly had one attribute that made me a good fit: I admire and respect great brands and helped to build some over the years. Unfortunately, Burberry didn’t have a lot of that. Then we went to America, where I was introduced to another design director and design team.
Luxury Brands, Social Networks and Building Communities «FMM Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects. Thankfully, as the fashion industry adopts new methods of marketing online, seasoned luxury marketers are speaking out and becoming voices of reason. At the heart of luxury branding conversations are questions related to community. No, not if implemented correctly. The words Exclusivity and Luxury have always been synonymous. A great example of a luxury brand building and developing its own community is Burberry. Burberry, in launching ArtOfTheTrench, wants to create an experience outside the environment of mass market social communities. Burberry is filtering users – giving a smaller segment of users a more personalized experience with the brand and isolating customers who are more likely to become long-term customers.
The suffering of crocodiles at leather farms for Hermes bags into exposed in video WARNING: GRAPHIC CONTENT PETA has exposed the horrifying treatment of the reptiles at a Texas farm They are shot in the head with a blot gun before their spines are severed On occasion a box cutter is used to cut open their neck and sever arteries Farmers admit some animals have to suffer in agony for several minutes They are then skinned and sent to tanneries in the U.S. and FranceHere they are transformed into luxury fashion items for Hermes By Wills Robinson For Dailymail.com Published: 16:39 GMT, 24 June 2015 | Updated: 18:45 GMT, 24 June 2015 Crocodiles are cut open alive so their skin can be used for $40,000 Birkin handbags and luxury $2,000 watch straps, a horrifying undercover investigation has revealed. In a video taken from a hidden camera, animal charity PETA has exposed how the reptiles are put through unimaginable suffering at a leather farm in Texas before they are brutally killed for fashion industry giant Hermes. Scroll down for video Loaded: 0% Progress: 0% MinimizeExpandClose
Christian Louboutin Lipstick Launch - Fall Beauty Trends When Christian Louboutin ventured into beauty, we weren’t shocked to see stiletto-like spikes atop bottles of shiny lacquer—the pièce de résistance being a blood-red polish the color of his legendary soles. Adding to the famed designer’s lineup of polishes—his Scarabée collection was one of our must-buy beauty picks for fall—are lipsticks intended to make a statement. “When a woman carries a handbag, we look at her shoulders. Amazing is an understatement: Resembling a delicate vial Queen Nefertiti might have treasured, this tube-meets-objet d’art takes inspiration from Babylonian antiquities with a turret-like crown cap and pointed gold base. Christian Louboutin Lip Colour, $90 each; available in September at christianlouboutin.com Psst…did you hear?