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Can big brands catch up on sustainable fashion?

Can big brands catch up on sustainable fashion?
Imagine a pair of trousers you could throw on the compost. After years of use, they could decompose among the eggshells and tea bags to leave behind nothing but some fertile soil to help grow new raw materials. It takes the circular economy to a whole new level. This is the idea behind F-ABRIC, a range of materials developed by Swiss company Freitag. Until recently, Freitag’s only line of business was making bags out of old truck tarpaulins. While natural fibres like cotton will compost over time, synthetic fibres like polyester won’t, and natural fibres are often blended with synthetic. The fact that it is biodegradable does not make the fabric any less hard-wearing, says one of the founders, Daniel Freitag. Freitag is not the only company looking to microorganisms for inspiration. Essi Johanna Glomb, head of design at Blond & Bieber, says: “The colours for dyes are extremely toxic and really harm the people working with them and also nature. The fashion hub is funded by H&M.

http://www.theguardian.com/sustainable-business/sustainable-fashion-blog/2015/mar/24/composting-clothes-sustainable-materials-biodegradable

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MADE IN BRITAIN - Topshop Blog Featured Tis the season to be British – tralalalala… lalalala… With the Jubilee and the Olympics encouraging our patriotic tendencies, we thought it was high time classic, quintessential style hit the fashion headlines and thus, our new collection Made in Britain was born. Investigating The Sustainability Claims Behind H&M ColumnIs fast fashion giant H&M really making moves to become more sustainable, or is it all just greenwashing? Editor’s Note: This is Jessica Marati’s first column for Behind The Label, which will explore whether brands claiming sustainable initiatives are going green – or just plain greenwashing. It’s so easy to love and hate H&M. On the one hand, the Swedish fashion chain has played a significant role in democratizing fashion and bringing trends once reserved for the upper classes to the masses. On the other, H&M’s fast fashion model has accelerated the fashion cycle to its current frenetic pace, driving down prices and increasing pressure within the industry to produce more, quicker, with little regard to the people and environments involved. In recent years, H&M has made efforts to be more transparent with its social responsibility efforts, releasing a hefty Conscious Actions Sustainability Report in 2010 that outlined its sustainability goals and action roadmap.

Pure Waste Textiles - Sustainable Fashion Evolution - Nordic Style Magazine Sustainability is more than just avoiding waste, it is about creating from it, this is the premise behind Pure Waste Textiles a young Green Company from Helsinki, Finland founded in 2013. Pure Waste creates its fabrics in its own factory recently opened in India and they are at the forefront of the Sustainable Evolution as they produce textiles out of 100% recycled materials, yes over 100,000 products made of 100% recycled materials up to date. The Helsinki based textile company is pushing boundaries on what being green is, they are not compromising quality as their fabric made out of recycled materials can easily compete with virgin textiles in quality. Hannes and Anders Bengs along with partners Lauri Köngäs-Eskandari and Jukka Pesola have not only started a sustainable phenomenon in the Finnish fashion scene but have made waves in the tech industry as they make merchandise for tech giants such as Supercell, Rovio and F-Secure.

The GreenShows How much do you normally spend on your clothing? If you are like most average Americans, you have likely grown accustomed to spending around $10 on a t-shirt and around $100 on a more intricate item (say, a dress, jacket or shoes). Unfortunately, these prices that so many of us are used to are too low. Economy Of Fashion: How Different Trends Reflect The Financial State It’s common knowledge fashion is cyclical in nature. The concept of “newness” in fashion doesn’t refer to the premiere of a trend, but rather its revival. Why fashion cycles in this manner, however, is less obvious.

Stella McCartney Admits That Even She's Not 100% Eco-Friendly In late April, the Financial Times’s (and soon to be New York Times's) Vanessa Friedman gave a speech at the Copenhagen Fashion Summit on the paradox of sustainability in the fashion industry. With designers piling on season after sub-season, the imperative to push new styles stands in opposition to any notion of permanence, Friedman argued. There are a few sides to sustainability in fashion.

How 'smart fashion' could transform the mobile workforce The future of wearables could be in 'smart clothes' that blend fashion with tech Picture this: A customer service representative is helping an irate customer on the phone and becoming flustered and frustrated. Rather than hearing about the incident after the interaction has escalated, customer service managers are able to step in and offer assistance because they have access to the rep’s vital signs and health signals. Or, imagine one of your fleet drivers becoming tired and falling asleep at the wheel and a fleet manager having the ability to talk him through getting to a rest area safely, thanks to having access to his health signals. All of this, and more, is possible, thanks to wearable technology and smart clothes. The rise of wearable rechnology

MISSION — MANUFACTURE NEW YORK Manufacture New York is anchored in our CEO and Founder, Bob Bland’s, practical experience over a decade as a NYC designer, and her desire to help create social good within the fashion industry at large, especially here in New York City. If something like Manufacture New York already existed, she would be a member & produce her fashion label there. However, with the current infrastructure of domestic apparel manufacturing dwindling, we simply have to create a new model and ecosystem. Interview with Olivia Burton founders, Lesa Bennett and Jemma Fennings Succeeding in creating a women’s watch collection that is distinctive, creative and fun – we wanted to know a little more about the women behind the Olivia Burton watch brand, that brings us such delectable and affordable British styled wristwear. How did you decide that making wristwatches was what you wanted to do? We’re both very passionate about watches and have talked about starting our own business for a while. Jointly we had both been working in fashion buying and production for 15 years and felt that we were ready to take the plunge. You met each other on your first day at London College of Fashion, would you say your friendship is paramount to the success of Olivia Burton? It certainly contributes to the success!

Can a hashtag change the fashion industry? Now in its second year, Fashion Revolution Day (FRD) is a hashtag campaign designed to keep the most vulnerable in the fashion supply chain in the public eye. Held on the anniversary of the Rana Plaza factory collapse in Bangladesh, participants are encouraged to take a selfie showing the label on their clothes and ask the designer or brand #whomademyclothes. It’s an important cause, but can a hashtag campaign really bring meaningful change to the fashion industry? Ruth Stokes, author of The Armchair Activist’s Handbook, says if a campaign is able to raise awareness and reach people otherwise not engaged, then it has provided something of value.

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