Guide E-reputation, Etat des lieux et enjeux / Mars 2011

MediasSociaux.fr Search Lately, there has been a lot of discussion about the future of our information consumption. Are we going to be using search in a different way or using niche search engines? Are we going to get recommendations from from our social network? Will the results be personalized based on our behaviors, or even just a list of topics that we like? AJ Kohn has an excellent example of what Facebook could do. What if Facebook added a simple More Like This link to certain news feed items? The benefit of context within your social network stream could also aid this process. GigaOm thinks that recommendation is still the holy grail for news: What the media industry really needs is some way to filter all of that information in useful ways, and recommend things you might not have read yet…social networks like Twitter and Facebook have proven to be the best way of getting recommended content. In this little quote, they actually mention three different ideas. So, is there a holy grail?

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