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World-class Branding Consultancy Gets Marketing Boost with Callbox

World-class Branding Consultancy Gets Marketing Boost with Callbox
The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year. To identify target contacts and send out email invites.To qualify prospects based on the Client’s pre-defined criteria. The Callbox Solution Having worked with a number of big companies in Singapore and Thailand before, the Client had already compiled a database contacts which would be used in this campaign. The first was an email campaign to send out invitations containing details of the event, along with a short summary of the Client‘s profile and its services. The second wave involved an outbound telemarketing outreach to qualify email respondents based on the Client’s qualification criteria. The Results

World's Computer Giant Gets Even Bigger with Callbox The Client The Client is a global systems integrator and provider of end-to-end enterprise IT and software solutions. Its service portfolio includes strategic outsourcing, IT consulting, application management, training, small business services, asset recovery, and software services. It serves a huge client base in 170 countries with several business partners around the world. The Challenge The Client wanted to expand its market and open new accounts in the Asia-Pacific Region with as little difficulty in finding qualified leads as possible. The Client had the following requirements for this campaign: 1. 2. 3. Having raised the bar, and seeing Callbox’s previous experience in b2b lead generation for multi-level marketing campaigns, the Client greenlighted the partnership. The Callbox Solution The Client hired Callbox in July 2009. The Results The five successive campaigns ran flawlessly for over a year, generating excellent results for the Client: “You are a great gun.

Solar Lead Generation in Australia: 6 Easy Ways to Jump-Start your Search for Solar Leads in Australia Your solar business is only as good as your next lead, and that’s a fact. Unlike products like software programs or e-books, solar panels are not easy to sell, and this is an accepted truth even in Australia, which has long been a proponent of renewable energy sources. This is the reason why solar installers are giving all they’ve got to get solar leads – names of people or businesses who might be interested in having solar panels installed for them. There’s a problem, though. It’s very difficult to get solar leads. You can liken solar leads to a tool. Some installers actually buy leads, which is a good way to drive in prospective customers. Seeing as how getting good leads is crucial to the growth of your business, what should you do? Find Good Leads – On Your Own Inasmuch as buying lead lists from third-party vendors is a good way to generate solar sales, it’s not foolproof. Nevertheless, if you just passively wait for prospects, you might end up stuck in a rut. 6.

Give your Australia B2B Blog a Major Makeover with these Tips Blogs are known within B2B circles as excellent lead generators, accounting for about 67% of qualified leads and an ROI boost, according to Hubspot. It comes as no surprise that many marketing executives put a lot of heart and soul into their corporate blogs. However, one cannot discount that certain blog strategies can lead to mediocre results such as poor lead quality and a reduction of inbound links, impacting B2B lead generation and ultimately the bottom line. So, if you are in such situations, these tips from Pardot Senior Manager Adam Waid provide some necessary steps for improving your blog’s lead generation performance. Plan Out Your Blog Content Blogging can get overwhelming fast. Creating a well-structured editorial calendar helps improve your blog’s efficiency and coherence and ensures accountability for fresh content generation. Some organizations plan out an entire year, but you may work best on a quarterly (or even weekly!) Offer Recommended Reading Offer Downloads

Top reasons for hosting events in Singapore We are known for many identities, of which, “Food Paradise” is commonly heard of. Being known as a tiny island on the map, Singapore has certainly built a name for herself over the last few decades. Apart from being a country that is known for food, Singapore is also recognized for being one of the top choices as events destination. From lifestyle to business events, many event organizers are laying eyes on our garden city to hold their events. World-Class Facilities With spacious convention halls such as Suntec City and The Marina Bay Sands, it is no surprise to hear international events and business conventions being held locally. Strong Social-Cultural Impact As the influence of western culture is vast and pervasive, it is no surprise to see Singaporeans enjoying social and lifestyle events such as beer and food festival. Ease in Mixing Business with Pleasure Besides being voted as one of the top 10 business hubs, businessmen do feel exoticism with a familiar comfort.

The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!

Four IT Mistakes That Can Ruin Your Business Database Systems In any business, protecting consumer data should be the most important part of your business operations. Without a comprehensive business database, you would be unable to find the right business prospects, as well as ensure the integrity and security of your IT lead generation campaigns. I mean, if you yourself could not protect the private data that is already in your firm, then how can you assure sales leads prospects that you can protect any data that they share with you? There are at least four IT mistakes that you should avoid. Skip the anti-virus – all right, this may sound old news to some, but a surprising number of individuals still skip anti-virus program in the hope of saving a few bucks. Still, if all this talk about security is keeping you too uptight, then you can always leave your data to a competent and reliable business database management services.

Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients. Integrating your marketing and sales functions in this case should be the first thing in mind since it entails benefits to B2B lead generation like: 1. 2. 3. 4.

Data Cleansing and Verification Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?

Challenges in Targeting Malaysia and What To Do About It Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge?

Appointment Setting Best Practices for Malaysian Training Providers Lately, Malaysia’s training industry has been regarded as a high opportunity area. In light of an upcoming economic integration in the Southeast Asian region, there is a strong demand for training and skills development as the country prepares to enhance the quality of its labor force. For this reason, training providers need to address the increasing need for skills in areas such as education and healthcare. It is also vital for them to set appointments for leads indicating a desire to enroll. But it is not always easy. Training providers need wiser and more cost efficient approaches in improving their call campaigns and delivering high quality appointments. Here are some ways you can do to drive quality appointments and push your enrollment rate upwards. Know your target audience. Give prospects flexible options. Deal with declines. There are more ways for Malaysian training providers to apply in vitally winning enrollees during this time of great demand for manpower training.

How To Get Into The Zone When Looking For B2B Leads Let us face it, generating good B2B leads in Australia can be totally stressful, time consuming, not to mention hard to get. It certainly calls for you to be totally focused in your lead generation work, not to be distracted, so that we can succeed at the task at hand. Practically speaking, we should be in the ‘zone’ in order for us to do that. The quality of our business sales leads are dependent on how good our actions are. But how do you achieve that feeling of concentration? There is no such things as a zone in new tasks – when you are in the ‘zone’, you are in a mental state where you continue doing your task at its best. Give it a try in Australian business.

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