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Pepsi Refresh Project

Pepsi Refresh Project

Pepsi's Big Gamble: Ditching Super Bowl for Social Media This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. No Cindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010. In Super Bowl ads from 1999 to 2009, Pepsi spent over $142 million to encourage consumers to drink the Pepsi brand. Pepsi's decision to pull its advertising from the Super Bowl telecast and concentrate on its Social Media strategy to try and create a movement will be the largest and most visible showdown between broadcast media and the Internet to date. Pepsi represents one of the stalwarts, not just of the Super Bowl advertiser lineup, but of broadcast TV in general. As television viewership has gone down, Internet usage, particularly social media interaction, has increased. Visitors to the site can start voting on Feb. 1.

Female Navy SEALs? Special Forces Chief 'Ready to Go Down That Road' <br/><a href=" US News</a> | <a href=" Business News</a> Copy The top commander of U.S. special operations says he thinks it's time for women to go into combat as Navy SEALS. A Navy SEAL himself, Admiral Eric T. "As soon as policy permits it, we'll be ready to go down that road," said Olson. He added that being a SEAL is not just about physical strength. While women serve in the U.S. special forces community as information specialists and civil affairs specialists, there are currently no female SEALs, Green Berets, Rangers or Marine special operators as a result of the 1994 combat exclusion policy that precludes women from being assigned to ground combat units. "We don't have nearly enough," said Olson, "and we're too late bringing them into what it is we have them doing." Click Here for the Blotter Homepage.

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Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul "The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." -- William Feather Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. Inside the quaint cherry-brick-and-wood house, so placidly typical of Bogusky's adopted hometown of Boulder, Colorado, are the props of an adman attempting rehab. There are the wrinkled tubes of acrylic paint lying like fallen soldiers next to a canvas and easel, an acoustic guitar alongside a cowhide chair, and a wood-framed mirror from Bogusky's former Crispin Porter + Bogusky client Russ Klein, Burger King's ex-president of global marketing. Inscribed on the mirror is a quote from Mother Teresa. If only it were that simple. Maybe. (2) Alex at 12 "I was done developing then. We're done.

Report: Jets vs. Cowboys for Nnamdi Getty Images Cornerback Nnamdi Asomugha has yet to pick a new team. But another team has opted out of the chase. Michael Lombardi of NFL Network reports that it’s down to Ryan vs. Cowboys versus Jets. Rex Ryan, as anyone who follows football knows, coaches the Jets. Per Lombardi, the 49ers have bailed out. We caught wind last night of talk that the Cowboys may jump into this thing. Either way, it looks like Asomugha will be on NBC in primetime on Sunday night, September 11.

Baisse du prix de la publicité lors du Super Bowl Le prix d'un spot de publicité à la télévision lors du Super Bowl, la finale du championnat de football américain aux Etats-Unis, est en baisse pour seulement la deuxième fois de l'Histoire, selon des chiffres communiqués, lundi 11 janvier, par l'agence TNS Media Intelligence. Une publicité de 30 secondes se vend entre 2,5 et 2,8 millions de dollars (entre 1,72 et 1,93 million d'euros), d'après des chiffres provisoires, alors qu'elle se vendait en moyenne 3 millions de dollars (2,06 millions d'euros) l'an passé, une somme record dans l'histoire de l'épreuve. Le prix moyen pourrait toutefois augmenter à l'approche du match car quatre espaces restent à vendre (sur soixante-deux), et le diffuseur CBS pourrait en profiter pour les négocier à la hausse avec des acheteurs de dernière minute. Le Super Bowl, qui aura lieu le 7 février à Miami, est la première vitrine mondiale de la publicité.

W&M, ODU Athletic Departments Announce Optima Health Challenge - William & Mary- Athletics at William & Mary Williamsburg, Va. - In an exciting new initiative, the athletics departments from the College of William and Mary and Old Dominion University will partner with title sponsor, Optima Health, to launch the Optima Health Challenge for the coming athletics year. The Optima Health Challenge will be a running score of all the direct competitions between the two Colonial Athletic Association schools, with a champion being named at the end of the athletic season and receiving the Optima Health Trophy. Additionally, the teams' football game this November will be known as the "Battle for the Silver Mace", with the winner being presented with a replica of the historical Norfolk Mace currently on display in the Chrysler Museum of Art. "The Optima Health Challenge will add an exciting new chapter to a long and competitive rivalry between two great schools and athletics programs," said William and Mary Athletics Director, Terry Driscoll.

Pepsi Skips Super Bowl TV Advertising for Social Media For advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey — between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million–strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears. To Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. "This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. These days, viral marketing seems like a smart strategy.

Eagles land Cullen Jenkins Getty Images Another day, another big free agent signing for the Philadelphia Eagles’ defense. The Eagles have announced that former Packers defensive tackle Cullen Jenkins has reached an agreement with the team. Jenkins played 11 games for the Packers last season, starting eight and recording seven sacks. The signing comes less than 24 hours after the Eagles made a huge splash in free agency by signing cornerback Nnamdi Asomugha. UPDATE: Michael Lombardi of NFL Network reports that Jenkins’ contract could essentially turn into a one-year, $4 million deal if the Eagles decide to let him go after the 2011 season.

Pepsi's new brand challenge: Think small According to Frank Cooper, Pepsi's SVP and chief consumer engagement officer, his company no longer wants to act like a big brand. The self-described "voice of a generation" isn't looking for its next celebrity spokesperson or major TV placement. At TechCrunch Disrupt in New York, Cooper explained: "Now the big brand story is: don't act like a big brand." That directive could be harder than it looks. Large consumer facing brands spend a lot of money trying to market themselves in traditional media. But Cooper says that the company has shifted its marketing arm away from such partnerships: "We want to become a catalyst in the culture rather than act like a big brand announcing something." That sounds nice, but as he points out, "it goes against all the systems put in place that were designed for mass marketing." Pepsi has long marketed itself as The Voice of a Generation. Pepsi has taken on crowdsourcing with its Dewmocracy project to choose and name the next Mountain Dew flavor.

W&M heads into CAA football season as projected league winner William and Mary returns 15 starters, comes off back-to-back FCS playoff appearances, shared the 2010 CAA Football championship and features versatile senior running back Jonathan Grimes. But those notables, according to University of Richmond coach Latrell Scott, form just a slice of why coaches and sports information personnel picked the Tribe as No. 1 in the CAA in a poll released Wednesday at the league's media day at M&T Bank Stadium. "They've got Jimmye Laycock," Scott said of W&M's coach in his 32nd season. "I tell people all the time that I don't really get into the business of admiring coaches I compete against. But coach Laycock is one of the best that's ever done it." Scott guessed that W&M assistant coach David Corley, a Tribe quarterback from 1999-2002, could stick his head in one of the Tribe's huddles this season and call a play with the same terminology that he used a decade ago. The Spiders were picked sixth in the 11-team league.

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