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IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia

IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia
The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutionsused by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promoteits products.While the telemarketing companywas able to deliver good numbers,the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client sawthe need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. To identify more narrowly defined potentialcustomers and how to best reach them.To allocate more accurately its sales resourcesto meeting sales-qualified prospects. The Callbox Solution The Results

http://www.callbox.com.my/it-firm-uses-callbox-to-divide-and-conquer-market/

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