The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
Bad Lead Generation Move In Australia – You Tell A Lie We all have heard of the various things we need to do in order to generate good sales leads in Australia, but it is rare for us to hear about what not to do in our lead generation campaign. And one of the things we should never do is to lie. Yes, while this might sound like an obvious advice, too often, we end up lying our way to reach our business prospects. Pressure and sales goals notwithstanding, lying should never be part of your appointment setting plans. In the first place, why lie when there is nothing to hide?
Lead Nurturing Done Right Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools:
The Checklist every B2B Singaporean Company Needs to Hold Smashing Events Preparing for a corporate event entails a lot of investment in terms of time, money and energy. But without a doubt, there’s B2B Singaporean companies are making it their top priority. More than 68% of B2B enterprises worldwide cite events as important and most important. Because of their value in terms of educating and engaging high-value prospects, events are taking up a huge slice of marketing budgets this year. But if we are to consider the high amount of resources involved in preparing for events, organizers will have to know the important tools and techniques needed to increase productivity and (consequently) to improve their events’ impact to the bottom line. A checklist often comes in handy as they can help you make sure your marketing campaign has all the right elements in place. Do you have these in your checklist? 1). 2). 3). 4). #B2b Event Checklist#Singapore Event Checklist
Top 10 Thought Leaders in Sales and Marketing in Asia Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses. However, using traditional sales channels to reach prospective B2B buyers seem difficult. Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. What would you do? Two Things That Could Get You Leads Apparently, if you want to succeed in Singapore B2B marketing, you need to make content marketing a part of your strategy. Wikipedia describes a thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded”. Thought Leaders in Asia Here’s a bit of a disclaimer: discussing the top thought leaders in Asia doesn’t necessarily mean that these people are all Asians. 1. Who doesn’t know this guy? Follow Mark Zuckerberg on Twitter 2.
3 Ways to Increase Business Productivity and Management In ASIA Pacific As marketers, we are hard pressed to find the best approaches in acquiringquality B2B sales leads. It’s not always an easy task as it demands a lot in terms of productivity. Unless you want to settle for a mediocre B2B lead generation campaign, increasing your productivity is essential for producing leads with better chances of converting. Bathrooms.com Digital Marketing Manager Adam Cassar has the right productivity “lifehacks” just for you: Page speed checker Need to make your site go faster? Once you’ve installed the plug-in, go to any page on your site and hit F12. Google analytics shortcuts Compared to any other analytics platform I’ve ever used, GA (Google Analytics) tops the list in terms of usability. Instead of spending lots of time switching between tabs in GA to get to the reports you need, use the shortcuts menu. Remember the Milk I have a memory like a goldfish, and yet I have many, many things to keep track of.
Research & Consulting Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial 65 6248.5023 to speak with a Callbox Marketing Consultant.
Cloud Computing Cloud Computing Lead Generation Offering to manage cloud-based services might not be as easy as you think. Convincing businesses in Malaysia to trust in the security of your cloud is no walk in the park. It takes more than one phone call and a follow-up email to get prospective clients to see you can be relied on to do the job. Callbox Malaysia can help you identify businesses that requires cloud computing services. Cloud computing services we cover: Software as a Service (SaaS)Utility ComputingPlatform as a ServiceManaged Service Providers (MSPs)Online StorageCloud Management Dial +60 3.2772.7370 to speak with a Callbox representative. Lead Nurturing Tips to Hike up Conversions In any marketing endeavor, it is essential for businesses to have an effective lead nurturing platform. Having one entails an improved CRM experience and contributes to the overall success of a business organization’s B2B lead generation and appointment setting strategies. Lead nurturing isn’t well off however with just engaging prospects. A truly efficient telemarketing and email program should be geared towards hiking up conversions of people into sales leads. Lead conversions are a crucial gauge that indicates whether your marketing strategies are functioning enough to produce a high rate of revenue. Their effectiveness is tied to that of nurturing B2B leads for the sales pipeline. Here are several ways to get better at nurturing your leads and turning them into valuable business opportunities. Learn about the market Aside from knowing what individual prospects want, which of course is a tedious process, businesses can do more with a general picture of buyer preferences. Get SMART
Understanding the Basic Pillars of Proper B2B Lead Prospecting Lead prospecting is about searching for the right people to fill your pipeline. Numerous factors are involved in this aspect and conforming to these basic tenets can benefit your B2B lead generation strategy. The processes are simple enough. You will only need to locate your prospects. Also, you will need to prepare a profiling scheme which can serve as your reference. Opportunities abound if you prospect not only for people that suit your audience profile, but also for people that are mostly likely to purchase the products you offer. But to realize these would require understanding the basics of proper lead prospecting. Focus on engaging rather than selling. Establish credibility. Don’t go beyond your limits. Analyze core marketing processes. That prospecting is an easy venture doesn’t coincide with actual experience. Please follow and like us: