Neuromarketing Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. Neuromarketing research raised interest for both academic and business side.
The Chinese Room Argument 1. Overview Work in Artificial Intelligence (AI) has produced computer programs that can beat the world chess champion and defeat the best human players on the television quiz show Jeopardy. AI has also produced programs with which one can converse in natural language, including Apple's Siri. Our experience shows that playing chess or Jeopardy, and carrying on a conversation, are activities that require understanding and intelligence.
Neuroscience of free will Neuroscience of free will is the part of neurophilosophy that studies the interconnections between free will and neuroscience. As it has become possible to study the living brain, researchers have begun to watch decision making processes at work. Findings could carry implications for our sense of agency and for moral responsibility and the role of consciousness in general. Relevant findings include the pioneering study by Benjamin Libet and its subsequent redesigns; these studies were able to detect activity related to a decision to move, and the activity appears to begin briefly before people become conscious of it. Other studies try to predict activity before overt action occurs. Taken together, these various findings show that at least some actions - like moving a finger - are initiated unconsciously at first, and enter consciousness afterward. A monk meditates.
Eight ways robots stole our jobs in 2013 If we talked about nothing else in 2013 -- and, all right, 2012, too -- we talked about the question of whether technology is going to take all our jobs. This latest surge of the age-old debate seems to have abated, for now, with the anti-robot contingent in America somewhat mollified by the promise that additional automation may be the one advance that allows for manufacturing jobs to return from overseas and relieves humans of the most dangerous and unpleasant tasks. Theoretically, the robotic gospel goes, that talent is then freed up for more fulfilling and productive work.
The Dark Side of Oxytocin, the Hormone of Love - Ethnocentrism Yes, you knew there had to be a catch. As oxytocin comes into sharper focus, its social radius of action turns out to have definite limits. The love and trust it promotes are not toward the world in general, just toward a person’s in-group. Oxytocin turns out to be the hormone of the clan, not of universal brotherhood. Psychologists trying to specify its role have now concluded it is the agent of ethnocentrism. A principal author of the new take on oxytocin is Carsten K. Elon Musk Says There’s a ‘One in Billions’ Chance Reality Is Not a Simulation Wednesday night, SpaceX and Tesla CEO Elon Musk did that thing he does every so often, which is take wild questions from an audience and answer them as if he’s been thinking about them for years, usually because he has. Pick a random quote out of a bag and you can turn Musk’s statements at the Recode Code Conference into a piece of news: He wants to put humans on Mars by 2025, said SpaceX is still on track to test the most powerful rocket in the world this year, said Mars isn’t a “bad choice” for a place to die, wants to relaunch a used Falcon 9 rocket in a few months, said we’re already cyborgs, discussed why a direct democracy would be the best political system for a Mars colony and then went into specifics of how that democracy would work, etc. Depending on the question, the resulting discussions are ones philosophy or engineering students have probably had while they’re flying high on an illicit substance.
How Brain Imaging Could Help Predict Alzheimer's Developing drugs that effectively slow the course of Alzheimer’s disease has been notoriously difficult. Scientists and drug developers believe that a large part of the problem is that they are testing these drugs too late in the progression of the disease, when significant damage to the brain makes intervention much more difficult. “Drugs like Lilly’s gamma secretase inhibitor failed because they were tested in the wrong group of patients,” says Sangram Sisodia, director of the Center for Molecular Neurobiology at the University of Chicago. Virtual tailor measures you up for perfect online shop - tech - 03 January 2014 Body scanners and virtual fitting rooms could solve the common problem of clothes ordered online being too baggy or tight IT'S the curse of online clothes shopping. You come across a shirt you simply must have, only to find that what you receive doesn't fit despite being in your size. How can you order clothes with confidence when you can't try them on? A new wave of start-ups are finding clever ways to address the problem.
Neuroscientists reveal magicians' secrets - Technology & science - Science - LiveScience NEW YORK — There is a place for magic in science. Five years ago, on a trip to Las Vegas, neuroscientists Stephen Macknik and Susana Martinez-Conde realized that a partnership was in order with a profession that has an older and more intuitive understanding of how the human brain works. Magicians, it seems, have an advantage over neuroscientists. Elon Musk: There's only one AI company that worries me Elon Musk's concerns about the dangers of artificial intelligence have been well publicized, but the SpaceX and Tesla founder says that of all the companies currently working on self-aware computers, there's only one whose efforts actually worry him. Speaking on stage at Recode's Code Conference, Musk was asked by The Verge's own Walt Mossberg whether he was worried specifically about the efforts of big tech players like Google and Facebook currently pivoting to AI research. "I won't name names," Musk said, "but there's only one." Mossberg pressed the question, wondering whether the company that kept the Tesla boss up at night was not one currently preoccupied with developing its own car. With a wan smile and a lengthy glance at the floor, Musk repeated his answer, suggesting his eye was on Google.
Navy: Grow Sailors’ Brains With iPhone App It’s not that the Navy is calling you stupid. The seafaring service just wants to actually see your brain grow. High on the Navy’s just-released wish list for designs from small businesses is a “brain-fitness training program” that sailors can use to sharpen their cognitive skills. It’s got to work on an “ultramobile platform” like an iPhone or a netbook. Vertical farms sprouting all over the world - tech - 16 January 2014 Leader: "Fruit and veg, fresh from the skyscraper" URBAN warehouses, derelict buildings and high-rises are the last places you'd expect to find the seeds of a green revolution. But from Singapore to Scranton, Pennsylvania, "vertical farms" are promising a new, environmentally friendly way to feed the rapidly swelling populations of cities worldwide. In March, the world's largest vertical farm is set to open up shop in Scranton. Built by Green Spirit Farms (GSF) of New Buffalo, Michigan, it will only be a single storey covering 3.25 hectares, but with racks stacked six high it will house 17 million plants.