Syntactic Theory of Visual Communication Paul Martin Lester, Ph.D. Professor Department of Communications California State University at Fullerton Fullerton, California 92634 VOX: 657/278-4604 FAX: 657/278-2209 VAX: lester@fullerton.edu (c) 2006 There can be no words without images. ---Aristotle Archeologists in the year 3706 uncovering the buried ruins of any major city in the world will no doubt find text on billboards, storefronts, traffic signs, and so on in the languages we know and use today. These words however will probably not be understood by 38th Century scientists because languages of today will eventually become obsolete and forgotten. Before we are four years old, most of us have learned The Alphabet Song. Before children learn to read and write, they do not know the difference between a line drawing and a letter. Early on however, we are taught to make distinctions between words and pictures and to not think of them in the same way. There are strong indications that the status of images is improving.
Signs Daniel Chandler Signs We seem as a species to be driven by a desire to make meanings : above all, we are surely - meaning-makers. Distinctively, we make meanings through our creation and interpretation of 'signs'. Indeed, according to Peirce, 'we think only in signs' (Peirce 1931-58, 2.302) . The two dominant models of what constitutes a sign are those of the linguist Ferdinand de Saussure and the philosopher Charles Sanders Peirce. Saussure offered a 'dyadic' or two-part model of the sign. a 'signifier' ( ) - the which the sign takes; and the 'signified' ( ) - the it represents. The is the whole that results from the association of the signifier with the signified ( Saussure 1983, 67 ; Saussure 1974, 67 ). If we take a linguistic example, the word 'Open' (when it is invested with meaning by someone who encounters it on a shop doorway) is a consisting of: a : the word ; a : that the shop is open for business. A sign must have both a signifier and a signified.
Design History Mashup Semiotics Semiotics frequently is seen as having important anthropological dimensions; for example, Umberto Eco proposes that every cultural phenomenon may be studied as communication.[2] Some semioticians focus on the logical dimensions of the science, however. They examine areas belonging also to the life sciences – such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics (including zoosemiotics). Syntactics is the branch of semiotics that deals with the formal properties of signs and symbols.[3] More precisely, syntactics deals with the "rules that govern how words are combined to form phrases and sentences".[4] Terminology[edit] Ferdinand de Saussure, however, founded his semiotics, which he called semiology, in the social sciences: History[edit] Formulations[edit] Branches[edit] Notes
Thoughts Open-Source Curricula Open-sourced curricula from the MBA in Design Strategy program are now located here . Articles (also in Italian ) The following are articles from column in , The Architect: , December 1998 , November 1998 , October 1998 , July 1998 Business Models for a Post-Consumer World (PDF: From AIGA Pivot confernece and GreenBiz Innovation Forum) Experience Workbook (PDF: updates to the Experience and Meaning Templates) (video) Science Fiction interfaces talk (PDF) (podcast) (video) (video) {*style:<b>InnoFuture presentation (PDF) • Experience Template • Meaning Template </b>*} {*style:<b>New Methods for Experience Design (Boston and Stockholm workshops) </b>*} My aim in my career is to understand the mechanics of communication on a deeper level. Information I believe that the Information Age is just now starting and that we have been in the Age of Data. To me, interface design is the combination of three disciplines: information design, interaction design, and sensorial design. </b>*}
Ancient Sanskrit Online: Lesson 10 The world of the poets of the Rigveda was governed by laws of Newtonian orderliness, represented by a group of abstract nouns of complex meaning. One of these, vratá 'holy law, divine commandment', was described in the introduction to Lesson 7. Of similar complexity are dhā́man 'foundation, just law, precept', related to Greek θέμις and English doom, and dhárman 'support, fixed order', both of which are found in the Lesson 10 text, together with r̥tá (see below), a word which is repeated in the last two verses, joining them together into one grammatical sentence. Reading and Textual Analysis The lesson text is verses 10-20 of an Archaic poem, VIII, 27 (647) which, like the Lesson 4 text, is in the alternating lyric br̥hatī/satobr̥hatī metre. ásti hí vaḥ sajātíyaṃ riśādaso dévāso ásti ā́piyam prá naḥ pū́rvasmai suvitā́ya vocata makṣū́ sumnā́ya návyase idā́ hí va úpastutim idā́ vāmásya bhaktáye úpa vo viśvavedaso namasyúr ā́m̐ ásr̥kṣi ániyām iva
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