Venture Fair experts: The timing is right for mHealth entrepreneurs It's a great time to be an mHealth entrepreneur, experts said at Tuesday's Mobile Health Venture Fair, presented by mHIMSS, at the mHealth Summit in Washington, DC. With about 100 people in attendance, the event gave the opportunity for 20 emerging mobile health companies to present their products to potential investors. [See also: Sebelius lauds smartphones at mHealth Summit] "It's an extraordinary time to be an innovator in healthcare IT and mobile health," said Will Yu, director of innovations for the Office of the National Coordinator for Health Information Technology, in the session's opening remarks. "We are the beacon in healthcare and training across the globe," Yu said. "We can ration care or innovate our way out of this," he said. [See also: mHealth apps forecast to increase threefold by 2012] [See also: Sebelius lauds smartphones at mHealth Summit.] Lenard Marcus of Edison Ventures said the near-term American economy should see "lots of money" going into the healthcare IT space.
tracking Definition | Business Dictionaries from AllBusiness also called portfolio tracking, monitoring the performance of a portfolio, usually to analyze the extent to which its price movements conform or deviate from those of a benchmark . In an indexing strategy, it would be done by determining the standard deviation between the index and the portfolio designed to replicate it. There should be no deviation, so any significant dispersion would comprise a tracking error . In general: monitoring a process or the results of an action.Direct marketing: process involving post-promotion follow-up , consisting of tabulating and analyzing the performance of various elements of a promotion campaign . In each of these four stages, various elements of the campaign are tracked separately, such as the different list , offers , and packages used. It is this ability to track and measure the results of a promotion that most differentiates direct marketing from advertising.
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