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Seth's Blog Géographie des réseaux sociaux : approches cartographiques Retour à la lettre d'information n°8 “Au niveau mondial, les internautes passent plus de temps sur les réseaux sociaux, de type Facebook ou LinkedIn, que sur leurs e-mails. Sur les marchés émergents, comme l’Amérique Latine, le Moyen-Orient et la Chine, le temps moyen hebdomadaire passé sur les réseaux sociaux est de plus de 5 heures, contre 4 heures passées à l’envoi et la réception d’emails. Les plus gros utilisateurs de réseaux sociaux sont la Malaisie (9 heures par semaine), la Russie ( plus de 8 heures) et la Turquie (près de 8 heures)”. Ces exemples tirés de la dernière enquête de TNS Sofres sur les activités, comportements et attitudes des internautes en France et dans le monde, publiée le 12 octobre 2010, montrent à quel point les réseaux sociaux sont implantés dans le paysage de l’Internet. I. A. Si l’on procède à une recherche d'images sur Google avec l'expression: “cartographie des réseaux sociaux”, on découvre des représentations extrêmement nombreuses et variées. B. 1. 2.

How the Pros Measure Social Media Marketing Success From left: Sarah Hofstetter, David Rosenberg and Dexter Bustarde A lot of campaigns seem aimed at accruing Facebook Likes. But is that success? What's the point? Dexter Bustarde: Earning a Facebook Like, by hook or by crook, is a success, but it's a success at a very tactical level. David Rosenberg: The value of a Facebook Like is directly connected to the anticipated actions the brand hopes its newfound followers will take on behalf of the brand. Sarah Hofstetter: The question you’re posing is actually interesting in and of itself. What about Twitter? Rosenberg:There are different ways to measure success. With regard to total mentions and negative sentiment, it’s a larger discussion. Bustarde: If we frame Twitter (and social media in general) in the context of real world conversations, it becomes a little easier to understand how we should measure successes or failures. Are there certain approaches that seem to work better for different media? More Media Resources from Mashable:

Facebook Climbs Toward 700 Million Users Worldwide, With Steady Growth in the US Discrepancies among third party measurement services partially obscure what still looks like a steady growth rate for Facebook in the US and around the world. According to the data we track in our Inside Facebook Gold service, Facebook grew by 21.5 million new users in March to reach 661.5 million monthly active users worldwide. That’s somewhat more than what comScore shows, rather less than what Google’s Ad Planner tool seems to show. More data is available on the US. The other trend to note from below is that Twitter had a healthy March in the US and around the world. Compete Facebook gained nearly 7 million new users in the US in March, following an almost imperceptible increase in February. Facebook’s most direct current competitors in the US are Twitter and MySpace. ComScore The stats company also provides us with worldwide numbers. Google Ad Planner The graph showing daily active users climbing above 300 million today is the same as what we saw more than a month ago. Quantcast

2012 : tournant du journalisme web Fact-checking, datajournalism, montée en puissance des pure-players : les élections de 2012 devraient être celles du journalisme web, et d'une autre façon de traiter la présidentielle. 2012 ne sera pas une année comme les autres dans PDF (Paysage Digital Français). Présidentielles obligent, les desks numériques vont eux aussi chauffer et le journalisme en ligne tiendra là l’occasion de se faire enfin une vraie place auprès des aînés. Mais surtout, il pourrait bien changer, si ce n’est la face du monde, du moins la physionomie de cette grand messe électorale, mère de toutes les batailles politiques (et deux clichés en une phrase, deux !). Pour la première fois, il faudra compter avec les pure-players Comme les bons vins, les pure players se bonifient en prenant de l’âge. 2012 devrait donc être pour eux l’année de la maturité. Rue89, Médiapart, Slate et les autres sont désormais des médias à part entière, reconnus comme tels par le grand public. Fact-checking et droit de suite

Mozilla Firefox The rise and rise of Facebook is producing a scramble by marketers and companies to leverage its huge global database and traffic. Google is looking over its shoulder as Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Last year Facebook surpassed Google for the top ranking for total time spent online. Google is even being forced to continually adjust its search engine algorithms to cater for the a social web that provides more prominence for social channels in its search results. Facebook has also become the 3rd largest video website with 46.6 million viewers sitting behind number one ranked video content property provider Google with its YouTube site and Yahoo at second ranking. 50 Facebook Facts and Figures More Reading Information sourced from Image by columnfive 1,305inShare

Importance of Social Media & SEO for Public Relations Many would call the age we’re in, “Information Overload“. Consider: Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion mobile subscribers (9 out of 10 in the U.S.) and every two days there is more information created than between the dawn of civilization and 2003. The age of communications and digital relationships between brands, the media and consumers has changed faster and in ways few could have anticipated. With an ever increasing universe of data and ways to connect, PR and communications professionals are in a compelling position to master the new rules for consumer information discovery, consumption and sharing. A big part of how Public Relations pros can show more value for their efforts is to understand how the intersection of search and social media provides a powerful means to reach and engage media and consumers that inspires interaction, sharing and meaningful business outcomes.

You Are the Ad The Fischer King: David Fischer, Facebook’s vice president of advertising, wants to sell marketers a new, social kind of ad. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. Thanks in part to those ads, the company now has more than 125,000 Facebook fans, more than twice as many as it had at the start of the year. So do dozens of other major brands, including Ford, Procter & Gamble, Starbucks, and Coca-Cola. It’s a stunning performance for a company many observers thought would never make much money, let alone become a major force in advertising. Conventional word of mouth reaches only a limited number of people. Shiny new object Privacy debacle

Quantifying Facebook Engagement: More than Just Co Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM.He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu. Since our annual Lithium Network Conference (LiNC 2011) is this week, I’m going to take a little detour from our gamification journey. Rather than trying wrap up my mini-series on gamification, I am going to show you some exciting data from a little secret project (code name Project Atlas) that I’ve been working on. A few months ago, I was posed an interesting question: “Can we quantify the level engagement on a Facebook fan page that is a little deeper than just the number of fans or likes?” Social Networks:

Average Click Through Rate (CTR) on Google - Number One gets 37% Clicks 29 Apr 2011 Wondering what’s the average CTR on Google? A report says that 37% of Google users will click on the first link listed in Google search page while a mere 12.5% will check sites that rank at number in Google. couch mode print story A study from Optify [PDF] has revealed 37% of Google users are likely to click on your website link if it ranks at number one in Google search results pages while the CTR dips to 12.5% for sites that rank at position two in Google. The report also says that the average click-through rate for being on page one of Google is 8.9% while it drops to 1.5% for sites that appear on Google’s second page of search results. Search Engine Watch has converted this CTR data into a caterpillar-shaped infographic [PDF] to help you visualize it even better. tutorials — how-to guides — google — infographics — being number one in google search makes a big difference