background preloader

How To Train Telemarketers To Sell Your Products And Services

How To Train Telemarketers To Sell Your Products And Services
Selling to business to business (b2b) companies requires a distinct type of telemarketing. To differentiate your telemarketing from other telesales efforts and to better market your offerings to your business leads, you need to help your telemarketer gain more than just simple knowledge of your products and services. Helping your telemarketer own the script Help your telemarketer feel important – most companies who use telemarketing to sell their products and services fail to welcome a new telemarketer into the company organizational structure. They simply hand over a script and calling list to their employee and expect him to immediately start selling. Even veteran telemarketers need to know their place in a new company and need to feel a sense of ownership of the product or service to be able to sell it convincingly.Review scripts with your telemarketer – after handing the script to your telemarketer, you need to spend time discussing this with him. An easier, cheaper way

Related:  jeanlie232Sales and ProductivityTelemarketing

Callbox Telemarketing Boosts Online Advertising - B2B Lead Generation Company Malaysia The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization.

What To Do With Talkative Telemarketing Prospects? At one point or another, you will experience selling something or doing a business transaction on the phone. That is an unavoidable possibility in marketing. More so if you are in the telemarketing business, then you really have to be manning the phones. Critical Telemarketing Practices That Can Potentially Harm an Appointment - B2B Lead Generation Company Malaysia When professional telemarketers get caught up in the fundamental norms of outbound telemarketing, they tend to forget how to distinguish which aspects of their style are beneficial and which are detrimental to their goals. It is important to assess whether a certain action – whether part of a routine or an experimental move – can fulfill its purpose, otherwise it must be unlearned. In appointment setting, especially in business-to-business (B2B) campaigns, telemarketers face the challenge of A: penetrating a target company and its gatekeepers, and B: getting a true Decision-Maker to agree to an appointment. With these goals at hand, it is crucial to appraise the plan of attack so that no wrong move could put all efforts to waste. Reading off a Script. While newcomers to the telemarketing profession may be pardoned from this mortal sin, seasoned telemarketers should know better.

Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. Outsourcing Guide: Homebased Telemarketer or B2B Telemarketing Company Telemarketing has emerged as one of the most cost-effective, efficient, and lucrative ways of generating new business. Through it, a business owner can connect with thousands of potential clients, which he can meet face-to-face eventually. Moreover, it rakes in many sales opportunities for a fraction of the price one will pay for traditional marketing campaigns.

Maximize Every Call: Know the Different Types of Decision Makers - Business Leads Malaysia Literally, organizations were operated by people making decisions. Different managers plan, organize and control their team by implementing decisions. How effective these decisions are, somehow determines the success of every manager. Managers together with the highest ranking person gather in a meeting to discuss, identify and make decisions in order to solve problems within the organization. Tongue-Tied? 5 Effective Ways to Improve your Telemarketing Skills - B2B Lead Generation Company Malaysia In many cases, telemarketers make certain mistakes that can instantly turn off prospects, or simply convince them to opt out from an offer. Mistakes happen all the time, but the bad part of it is that they can produce bad impressions for your brand and can instantly hurt your B2B lead generation and appointment setting. The good part of it is that you can instantly learn from these mistakes so that the second you engage another lead, you will know what to say and what not to say. And while you are learning, be sure to check these tips out for a smoother audience engagement experience. Practice!

Contradictory to the Hype: IT SMBs Should Invest on Telemarketing All IT growing companies, regardless of its size need help when reaching out to their target audience as a way of marketing their products or services. When it comes to marketing, telemarketing is one of the oldest and most effective way of letting prospects aware of your company. Telemarketing is the fastest way to contact your target prospects directly over the phone, offering phone or office appointments to those who are interested and would like to know more about your products and services. It helps companies promote by contacting prospects directly offering a more personalized approach of informing them about your company. Small, medium or large IT companies can utilize telemarketing to help them increase their revenue.

Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services. Why Listening is an Important Component in Telemarketing Telemarketing and lead generation are more than just listening, it’s also about hearing and understanding what the other person is saying, regardless if it’s on the phone or in person. B2B lead generation requires you to ask questions in order to learn more about your target prospect. Listening is used to determine for “buying” signals that indicate if prospects are ready to purchase. Although in telemarketing, you have a script that you can use as your guide and can help you start with a conversation, listening is important to know when to ask the right question at the right time.

Improve Telemarketing Effectiveness with these 3 Simple Tips - B2B Lead Generation Company Malaysia The importance of telemarketing goes without question. Being a channel that allows businesses direct access to the minds of their buyers, telemarketing has to be executed with the right approaches. Here are tips from on improving your B2B lead generation telemarketing. Get personal When 70% of B2B buyers rated how vendors engaged with them as being more impactful than what they’re selling – it’s time to really get personal with your approach, including your qualifying questions. Training and Telemarketing – an Award-Winning Tandem - B2B Lead Generation Company Malaysia The Client The Client is a full service, award-winning training provider who specializes in sales and service performance, management and leadership development, and product knowledge. They design and develop a variety of sales tools which are customized according to the needs of their customers. It has always been the Client’s aim to offer a wide range of unique products and services to help companies achieve their goals, which includes both customized and off-the-shelf solutions, such as social networking. During this particular marketing partnership, the Client is looking for companies with current organizational training needs who might be interested to acquire assistance in customizing their training process and tools. The Challenge