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Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns
The Digital Age Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%. According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore. This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. As such, Business Lead Generation strategies are starting to take precedence over traditional marketing techniques in this 21st century. Accurate Customer Profiling As the future generation become internet dwellers, they develop stronger preference to communicate online rather than face-to-face. This can help in adopting effective marketing techniques and enticing product ranges that excite the customers’ palettes. Cut Cost, Increase Exposure Making use of email lead generation, 100 visitors to the website is needed to obtain 7 leads, amounting to only $100 per lead.

How Marketers can Solve Marketing Challenges the Easy Way The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation. This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them. For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation: Challenge 1: New Business Development First and foremost on our list of challenges is “new business development.” Marketing automation gives marketers the ability to track these revenue sources and attribute closed deals back to the campaigns that created them. Challenge 2: Quality of Leads This year, the focus continues to shift away from lead quantity and toward lead quality. Instead, B2B marketers can implement a lead scoring and grading system to better qualify leads. Challenge 3: Demand and Lead Generation See the full post here.

How to get your money’s worth from your Content Marketing Campaigns B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing. It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost. And here is the real challenge: how can you conceptualize an effective marketing strategy without burning through your campaign budget? Especially for startup businesses, the matter can be very difficult to resolve. Analyze your Market. Expertise. Be Clear. Monitor your Campaign. A content marketing campaign is indeed expensive but very crucial. Source : 5 Factors Breaking Your B2B Content Marketing Budget

Email Marketing Campaign For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. But as things go today, business communications must cut to the chase. Email marketing is exactly what you need right now, and we’re here to help you out. Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations.

The 4Ws & 1H of a Qualified Lead for Singapore During campaign Kick Off meetings (a conference call between Callbox and the Client about the campaign requirements and processes), the most important question that Callbox asks the clients are: “What is a qualified lead for you?” Or “How do you define a qualified lead?” First, we need to understand what a qualified lead is. Here are the 4Ws and 1H of a qualified lead. What is a qualified Lead? A lead will be considered qualified if the campaign specifications were indicated or heard from the call. Who qualifies the Lead? The Quality Analyst (QA) is the subject-matter-expert who is responsible in evaluating the Leads based on the campaign specifications. When should a QA qualify a Lead? As soon as a Lead is submitted by the caller the Quality Analyst (QA) should approve it within the day. Where can you find qualified Leads? You can find the submitted leads in the QA Lead Editor Tool. How does a Quality Analyst qualify a Lead? Evaluating a Lead goes through a strict process. 2. 3. 4. 5.

Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. It’s like having strong affections towards someone; you can spend the rest of your life nurturing your feelings but if you don’t tell that person, nothing will ever happen. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community.

Can You Share Your Brand’s Content in 6 or 15 Seconds? Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms. But if you only had 15 seconds to market your brand to the world, how would you do it? Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. So what is up with these short videos? There are numerous reasons why it has become an overnight sensation. Vine encourages creativity (marketers would have to give everything they’ve got and cram them all in 6 seconds). Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones Meanwhile, Instagram allows more space for companies to upload 15-second “mini-commercials”, but doesn’t really allow much editing functions.

Singapore’s Derek Low On Freedom And Creativity Most of you must have already seen it on YouTube. The Berkeley college dorm which was completely automated by its owner, then college freshman Singaporean Derek Low. Aside from his amazing dorm room, he also constructed an improvised Spark gap tesla coil (“the thrill of making your very own Lightning!”), and other homemade science projects. What does this have to do with sales and marketing? Your marketing people need space to be creative so that they can come up with effective business lead generation campaigns. Just like Mr.

Understand your Singapore Market by Dissecting It We in the B2B marketing industry are fond of throwing around metaphors to describe how ferocious and contested it is to engage our target markets. But as executives in the IT services sector see their market as a battlefield of technical jargon and healthcare marketers see their arena as a merciless valley of risks, these metaphors are actually far from what their markets really are: as organisms. Back in high school, our biology classes involved capturing an animal and dissecting it for the purpose of having a better look at its anatomical structure and its importance to the animal’s survival. Moral considerations aside (after all, we’re dealing with metaphors here), dissecting a frog enables us to understand not just the mechanisms that allow it to jump very long distances, but also its biological make up in relation to its surroundings. We can use such information in, say, creating artificial ecosystems that precisely mimic its natural home. But where does marketing fit in all this?

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