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Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns
The Digital Age Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%. According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore. This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. As such, Business Lead Generation strategies are starting to take precedence over traditional marketing techniques in this 21st century. As activities are gradually migrated to the internet, business lead generation helps to capture a buyer’s interest to a specific service or product by tracking their behaviour online, such as the social media sites visited. Accurate Customer Profiling As the future generation become internet dwellers, they develop stronger preference to communicate online rather than face-to-face. Cut Cost, Increase Exposure

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How To Get Into The Zone When Looking For B2B Leads Let us face it, generating good B2B leads in Australia can be totally stressful, time consuming, not to mention hard to get. It certainly calls for you to be totally focused in your lead generation work, not to be distracted, so that we can succeed at the task at hand. Practically speaking, we should be in the ‘zone’ in order for us to do that. Generating Sales Leads: Why Questions need to be Open-Ended One of the most basic tasks of professional telemarketers is to uncover information from prospective clients that may lead into business opportunities- in short, sales leads. But along with that task of lead generation is to also maintain an atmosphere of openness and trust, which deviates from the usual, transactional and heartless survey-esque style of telemarketing. Leading them into a cyclone of inquiries and not letting them talk much may have them lose attention and eventually lose interest with the call. The opening spiels and introductions are usually harmless. What could be detrimental to the success of the telemarketing call are the questions that follow.

How to get your money’s worth from your Content Marketing Campaigns B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing. It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost. Make Your Lead Generation Efforts Work This Year of the Monkey In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully.

Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. Quantifying Lead Generation Success for World-Class Data Solutions Provider - B2B Lead Generation Company Malaysia The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives.

B2B Marketing Trends for 2015 Today, the landscape of B2B market is in constant state of flux, making it crucial to keep track on the significant shifts of trends every day. But merely identifying these trends isn’t enough; marketers should identify which will give opportunity or threat to the business. And eventually find ways to maximize the opportunities and neutralize the threats. We’re about to enter the 4th quarter of 2014, and 2015 is under way. Marketers should already start drafting their marketing plan that can adopt to 2015’s marketing matrix. In laying the foundation for their 2015 marketing strategy here are the trends to be considered.

B2B Channel Surfing: Choosing the Best Platforms for Lead Generation Marketing has evolved rapidly with the introduction of online channels. One would become an absolute stranger and miss out on better opportunities if social platforms are declined. Still, some are reluctant to make a move online, citing the surviving relevance of outbound B2B methods such as tradeshows and telemarketing. It would appear from this point that the B2B landscape is divided into two distinct camps in the midst of the online revolution. An Ages-long Antagonism? The outbound methods are at odds with their online counterparts, and it has been that way ever since.

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