Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns
The Digital Age Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%. According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore. This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. As such, Business Lead Generation strategies are starting to take precedence over traditional marketing techniques in this 21st century. Accurate Customer Profiling As the future generation become internet dwellers, they develop stronger preference to communicate online rather than face-to-face. This can help in adopting effective marketing techniques and enticing product ranges that excite the customers’ palettes. Cut Cost, Increase Exposure Making use of email lead generation, 100 visitors to the website is needed to obtain 7 leads, amounting to only $100 per lead.